Campaign for Harper Lee revealed

Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features advertising across major sites including London Waterloo station, as well as extensive media coverage. Go Set a Watchman will be BBC Radio 4’s "Book at Bedtime" for two weeks from 10th August. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
News tagged with: #publicity campaign #harper lee

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First Carla Furstenberg Cohen Lit Prize Winners Revealed

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[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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Sheridan Morley Prize shortlist revealed

Authors Michael Blakemore, Michael Simkins and Philip Zeigler are all contenders for the 2014... Continue reading at The Bookseller

[ The Bookseller | 2014-02-17 00:00:00 UTC ]
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Harper Earnings Jumped 33% in Quarter

EBITDA (earnings before interest, taxes, depreciation and amortization) rose 33% in HarperCollins’ second quarter ended December 31, 2013, to $68 million. Sales rose a more modest 4%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-06 00:00:00 UTC ]
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After a Long Wait, FDA's Latest Anti-Smoking Campaign Arrives Next Week

The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost."... Continue reading at Advertising Age

[ Advertising Age | 2014-02-06 00:00:00 UTC ]
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PPC reveals awards shortlists

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[ The Bookseller | 2014-01-28 00:00:00 UTC ]
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Save the Children takes literacy campaign to House of Lords

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[ The Bookseller | 2014-01-21 00:00:00 UTC ]
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Lee Schrager's 3 Essential Cookbooks

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[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
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[ The Bookseller | 2014-01-20 00:00:00 UTC ]
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[ BBC News | 2014-01-17 00:00:00 UTC ]
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[ The Guardian | 2014-01-17 00:00:00 UTC ]
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[ Publishers Weekly | 2014-01-13 00:00:00 UTC ]
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