Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features advertising across major sites including London Waterloo station, as well as extensive media coverage. Go Set a Watchman will be BBC Radio 4’s "Book at Bedtime" for two weeks from 10th August. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
News tagged with:
#publicity campaign
#harper lee
Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookshop windows
#stepping stone
#digital campaign
Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand campaigns
Six contenders including Goblinproofing One's Chicken Coop and Was Hitler Ill? are in the running for the Diagram Prize for the Oddest Book Title of the Year. Continue reading at BBC News
[ BBC News | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chicken coop
#diagram prize
The Booksellers Association in the UK latest membership figures for the year 2012 revealed 79 stores closed, 39 opened and total membership was 3,580. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booksellers association
The cover jackets for Dan Brown's forthcoming book, Inferno, are revealed by publishers. Continue reading at BBC News
[ BBC News | 2013-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dan brown
Transworld has revealed the UK cover for Dan Brown's forthcoming book Inferno, with an... Continue reading at The Bookseller
[ The Bookseller | 2013-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk cover
#dan brown
Jonathan Cape has announced the release date of the new James Bond novel, written by William Boyd... Continue reading at The Bookseller
[ The Bookseller | 2013-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james bond
#william boyd
#jonathan cape
#release date
HarperVoyager is marking this year's 50th anniversary of Ray Bradbury's classic sci fi... Continue reading at The Bookseller
[ The Bookseller | 2013-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ray bradbury
Random House Children's Books, Egmont and Little Tiger Press have each picked up two... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#waterstones children
#book prize
#tiger press
Angry Robot has promoted Lee Harris to the position of senior editor, with immediate effect.... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#angry robot
#senior editor
The 2013 Crime Writers’ Association Diamond Dagger will be awarded to Lee Child. ... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lee child
Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin children
Learning resources for use on tablets and mobile phones were at the forefront of the BETT 2013... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#learning resources
#mobile phones
"Try finding Harper's Magazine when you Google "magazines that publish essays" or "magazines that publish short stories" -- it isn't easy." No, Rick, no it's not. Continue reading at The Atlantic
[ The Atlantic | 2013-01-18 00:00:00 UTC ]
More news stories like this |
McGraw-Hill is taking on the one-size-fits-all approach to textbooks with its freshly unveiled SmartBook: an ebook that is claimed to adapt to student's learning patterns. Aimed at college students, the SmartBook service peppers users with questions as they read and determines what topics it... Continue reading at Engadget
[ Engadget | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#college students
#driving home
Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
More news stories like this |
The Ethical Consumer magazine and campaign group has launched a campaign to persuade customers to... Continue reading at The Bookseller
[ The Bookseller | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#campaign group
#boycott amazon
Communities secretary Eric Pickles has described worries about the future of public libraries as... Continue reading at The Bookseller
[ The Bookseller | 2012-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library campaigners
#public libraries
A new advisory from the Rainforest Action Network that some of HarperCollins's children's books contain fiber from vulnerable rainforests has brought an angry reply from the publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-13 00:00:00 UTC ]
More news stories like this |
Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller
[ The Bookseller | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house