Campaign for Harper Lee revealed

Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features advertising across major sites including London Waterloo station, as well as extensive media coverage. Go Set a Watchman will be BBC Radio 4’s "Book at Bedtime" for two weeks from 10th August. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
News tagged with: #publicity campaign #harper lee

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How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Oddest Book Title shortlist revealed

Six contenders including Goblinproofing One's Chicken Coop and Was Hitler Ill? are in the running for the Diagram Prize for the Oddest Book Title of the Year. Continue reading at BBC News

[ BBC News | 2013-02-22 00:00:00 UTC ]
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UK BA Reveals 79 UK Bookstores Closed in 2012, 39 Opened

The Booksellers Association in the UK latest membership figures for the year 2012 revealed 79 stores closed, 39 opened and total membership was 3,580. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-22 00:00:00 UTC ]
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Dan Brown's Inferno covers revealed

The cover jackets for Dan Brown's forthcoming book, Inferno, are revealed by publishers. Continue reading at BBC News

[ BBC News | 2013-02-21 00:00:00 UTC ]
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UK Inferno jacket revealed

Transworld has revealed the UK cover for Dan Brown's forthcoming book Inferno, with an... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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Release date revealed for Boyd's Bond

Jonathan Cape has announced the release date of the new James Bond novel, written by William Boyd... Continue reading at The Bookseller

[ The Bookseller | 2013-02-18 00:00:00 UTC ]
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Harper releases Bradbury ebooks in the UK

HarperVoyager is marking this year's 50th anniversary of Ray Bradbury's classic sci fi... Continue reading at The Bookseller

[ The Bookseller | 2013-02-18 00:00:00 UTC ]
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Shortlists revealed for Waterstones Children's Book Prize

Random House Children's Books, Egmont and Little Tiger Press have each picked up two... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Lee Harris promoted at Angry Robot

Angry Robot has promoted Lee Harris to the position of senior editor, with immediate effect.... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Lee Child to receive Diamond Dagger

The 2013 Crime Writers’ Association Diamond Dagger will be awarded to Lee Child.  ... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Penguin Children's reveals brand plans for 2013

Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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'Exciting' education innovations revealed at BETT

Learning resources for use on tablets and mobile phones were at the forefront of the BETT 2013... Continue reading at The Bookseller

[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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9 Other Things That Harper's Publisher Rick MacArthur Googles

"Try finding Harper's Magazine when you Google "magazines that publish essays" or "magazines that publish short stories" -- it isn't easy." No, Rick, no it's not. Continue reading at The Atlantic

[ The Atlantic | 2013-01-18 00:00:00 UTC ]
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McGraw-Hill reveals the SmartBook: an 'adaptive' ebook for students

McGraw-Hill is taking on the one-size-fits-all approach to textbooks with its freshly unveiled SmartBook: an ebook that is claimed to adapt to student's learning patterns. Aimed at college students, the SmartBook service peppers users with questions as they read and determines what topics it... Continue reading at Engadget

[ Engadget | 2013-01-08 00:00:00 UTC ]
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Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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'Boycott Amazon' campaign launched

The Ethical Consumer magazine and campaign group has launched a campaign to persuade customers to... Continue reading at The Bookseller

[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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Pickles: library campaigners are 'bunch of luvvies'

Communities secretary Eric Pickles has described worries about the future of public libraries as... Continue reading at The Bookseller

[ The Bookseller | 2012-12-18 00:00:00 UTC ]
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Harper and Rainforest Action Network Collide Over New Warning

A new advisory from the Rainforest Action Network that some of HarperCollins's children's books contain fiber from vulnerable rainforests has brought an angry reply from the publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-13 00:00:00 UTC ]
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Christmas digital consumer campaign from Random House

Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller

[ The Bookseller | 2012-11-28 00:00:00 UTC ]
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