Campaign for Harper Lee revealed

Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features advertising across major sites including London Waterloo station, as well as extensive media coverage. Go Set a Watchman will be BBC Radio 4’s "Book at Bedtime" for two weeks from 10th August. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
News tagged with: #publicity campaign #harper lee

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Christmas digital consumer campaign from Random House

Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller

[ The Bookseller | 2012-11-28 00:00:00 UTC ]
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Library campaigners face new hurdles

  Library campaigners have called government plans to scrap equalities assessments and... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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WBN 2013 titles revealed

A graphic novel from Rebellion and a Quick Reads title are among the chosen World Book Night UK... Continue reading at The Bookseller

[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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Lee Enterprises: Emerging From The Shadows Of Bankruptcy

The story of Lee Enterprises is as interesting as an investigative piece reported by the local newspaper in town. Recently emerged from a prepackaged Chapter 11 bankruptcy in January 2012, it is now a newspaper publishing company trading at a minuscu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-08 00:00:00 UTC ]
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In Deal with Donnelley, Harper Exits Warehouse Business

HarperCollins and R.R. Donnelley have signed a new agreement that will create one centralized warehouse that will serve as the distribution site for all HC U.S. titles, including those published by its Christian publishing division that houses Zondervan and Thomas Nelson. Harper said it expects... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-05 00:00:00 UTC ]
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Amazon targeted in ethics campaign

A consumer campaign targeting Amazon for “abusing” its power as a market leader is... Continue reading at The Bookseller

[ The Bookseller | 2012-11-01 00:00:00 UTC ]
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Jivox Looks to Make Mobile Campaigns Smoother

Jivox,  an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help... Continue reading at AdWeek

[ AdWeek | 2012-10-31 00:00:00 UTC ]
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David Baldacci campaign to launch in libraries

The Reading Agency and Pan Macmillan are launching a new scheme to introduce library users to... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Campaigners lobby for school libraries

A group of close to 150 campaigners is to lobby parliament for school libraries to be made... Continue reading at The Bookseller

[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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Waterstones welcomes Kindle with ‘light-hearted’ campaign

Waterstones has launched a “light-hearted” branding campaign to coincide with selling... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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The Book Tour as Military Campaign

Ex-Marine Benjamin Busch reflects on his grueling 50 book tour covering 197 readings, where he discovered all of America loves books, no matter what people say. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
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PublishNews Brazil: Kobo’s CEO Reveals POD Plans, iBookstore Critique

Kobo's CEO discusses Brazil, the world, and how POD will be added to the Writing Life platform. Also, our tart critique of Apple's new "Brazilian" iBookstore. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
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Jeff Bezos Reveals Amazon Makes No Dough On Its Hardware

Jeff Bezos, in the U.K. to launch the Kindle Paperwhite and Amazon's Lending Library service, has told the BBC that his firm makes no money on its Kindles. "We make money from when people use our devices, not when people buy our devices," he told technology correspondent Rory Cellan-Jones. "That... Continue reading at Fast Company

[ Fast Company | 2012-10-12 00:00:00 UTC ]
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Harper and PT launch global system

HarperCollins will introduce a “globally integrated system” for its editorial,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Authors support Oxfam land grab campaign

Writers Aminatta Forna, Kamila Shamsie, Paul Theroux and Henning Mankell have given support to a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Campaigners hail 'u-turn' over Manchester Central Library

The Friends of Manchester Central Library are celebrating what they hail "a u-turn" by... Continue reading at The Bookseller

[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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Samuel Johnson Prize longlist revealed

Fourteen titles have made this year's longlist for the £20,000 Samuel Johnson Prize for... Continue reading at The Bookseller

[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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Gardners reveals its colour e-reader

Gardners Books unveiled its 6” colour ebook device GoTab at its annual trade show held... Continue reading at The Bookseller

[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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Harper enrols Military Wives

Harper Non-Fiction has bought a book from chart-topping choir, the Military Wives. Made up of... Continue reading at The Bookseller

[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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Harper Voyager opens doors to unagented submissions

Harper Voyager has launched an international talent search, with aspiring writers invited to... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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