Campaign for Harper Lee revealed

Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features advertising across major sites including London Waterloo station, as well as extensive media coverage. Go Set a Watchman will be BBC Radio 4’s "Book at Bedtime" for two weeks from 10th August. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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Obama Should Reveal Secret Syria Intercepts

Here we go again. Maybe. Ten years ago Colin Powell publicly presented the United Nations with formerly top-secret information about a Middle East tyrant and weapons of mass destruction to justify military action against him. The tyrant was Saddam Hussein and the briefing turned out to be a... Continue reading at Slate

[ Slate | 2013-08-30 00:00:00 UTC ]
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Facebook reveals 20m mobile users in June

Facebook has published UK-specific user data, broken down for the first time into daily and monthly, and total and mobile user numbers. Continue reading at Media Week

[ Media Week | 2013-08-14 00:00:00 UTC ]
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Independent booksellers' Christmas picks revealed

Two HarperCollins titles top the Booksellers Association Christmas picks, chosen by independent... Continue reading at The Bookseller

[ The Bookseller | 2013-08-08 00:00:00 UTC ]
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New Wimpy Kid cover revealed

Puffin has released the cover and title of the eighth Diary of a Wimpy Kid book by Jeff Kinney... Continue reading at The Bookseller

[ The Bookseller | 2013-08-08 00:00:00 UTC ]
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Bridget Jones cover revealed

Jonathan Cape has revealed the cover for Helen Fielding's forthcoming Bridget Jones novel,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-24 00:00:00 UTC ]
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How Design Legend Irving Harper Created The Herman Miller Logo

In 1946, Harper, responsible for creating the iconic Marshmallow sofa, designed the logo that the company uses to this day. [Editor’s note: The following is republished from WHY, a new digital platform from Herman Miller.] Imagining a sheet of paper as a building site will give you a good... Continue reading at Fast Company

[ Fast Company | 2013-07-19 00:00:00 UTC ]
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Little, Brown reveals Galbraith numbers

Little, Brown has confirmed it is reprinting 140,000 copies of Robert Galbraith/J K Rowling... Continue reading at The Bookseller

[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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New national curriculum framework revealed

The new national curriculum framework revealed today (8th July) features revised programmes of... Continue reading at The Bookseller

[ The Bookseller | 2013-07-08 00:00:00 UTC ]
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Hutchinson to reveal the real King John

Hutchinson has acquired a new biography of British monarch King John by Marc Morris. Sarah Rigby... Continue reading at The Bookseller

[ The Bookseller | 2013-07-05 00:00:00 UTC ]
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Letter campaign for Canongate, signs Simon Garfield

Canongate is to launch a campaign in praise of letter writing, after signing two new books... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Sandberg campaign wins PPC/Waterstone's Award

Ebury Publishing senior publicity manager Shona Abhyankar has won the Second Quarterly Publishers... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Can a Public Awareness Campaign Curb Ebook Piracy?

The Read Legally public awareness campaign was launched to discourage Russians from downloading pirated ebooks, equating it with stealing from authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Shortlist revealed for PEN/Ackerley Prize

English PEN has announced the shortlist for the 2013 PEN/Ackerley Prize for Memoir, given each... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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BMS marketing awards shortlists revealed

Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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Lutherville company makes Stan Lee cologne

JADS International creates scent for comic book iconCreate a fragrance that smells heroic with a touch of villainy — that's what Andrew Levine's Lutherville company set out to do. Continue reading at Baltimore Sun

[ Baltimore Sun | 2013-06-18 00:00:00 UTC ]
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Lutherville company introduces Stan Lee cologne

Comic book icon's super scent includes ginger, basil and violetEver wonder what comic book icon Stan Lee smells like? Continue reading at Baltimore Sun

[ Baltimore Sun | 2013-06-14 00:00:00 UTC ]
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Book Tokens reveals rewards programme

National Book Tokens is launching a rewards programme for customers and a direct marketing... Continue reading at The Bookseller

[ The Bookseller | 2013-06-13 00:00:00 UTC ]
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How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Bridget Jones book title revealed

The new title for the third instalment in the Bridget Jones Diary book series has been revealed. Continue reading at BBC News

[ BBC News | 2013-05-28 00:00:00 UTC ]
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New Fielding title revealed

Helen Fielding's new novel is to be titled Bridget Jones: Mad About the Boy, publisher... Continue reading at The Bookseller

[ The Bookseller | 2013-05-28 00:00:00 UTC ]
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