Campaign for Harper Lee revealed

Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features advertising across major sites including London Waterloo station, as well as extensive media coverage. Go Set a Watchman will be BBC Radio 4’s "Book at Bedtime" for two weeks from 10th August. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
News tagged with: #publicity campaign #harper lee

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Razer reveals feature-packed Leviathan sound bar and subwoofer

Razer is stretching again. The company best known for designing and manufacturing cutting-edge gaming notebooks and peripherals will soon offer a soundbar-and-subwoofer combo. The $199 Razer Leviathan boasts an impressive collection of features, including the ability to decode Dolby Digital and... Continue reading at PC World

[ PC World | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing plans #press release


PLR Twitter campaign sees 70 new authors sign up

A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors sign #tracy chevalier #public lending #regular basis


LIMA report reveals top children's brands

Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #horrid henry #report commissioned #association lima #tv shows #video games


CILIP reveals Carnegie and Kate Greenaway nominations

CILIP, the Chartered Institute of Library and Information Professionals, today (20th October) announced its nominations for the 2015 Carnegie and Kate Greenawaymedals. Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chartered institute #information professionals


Harper Forms HarperCollins Germany

Moving quickly on its promise to use the Harlequin acquisition to expand its international footprint, HarperCollins has announced the creation of HarperCollins Germany. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins germany #moving quickly #harlequin acquisition #international footprint


Lee Child On Why He Signed with Authors United

The reason the author of the Jack Reacher novels weighs in on Amazon-Hachette dispute has nothing to do with the "protection money" that Amazon is demanding from publishers. Child signed with thriller writer Douglas Preston's Authors United, a group of writers who want to take authors out of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors united #lee child #amazon-hachette dispute


Harper to Provide Express Shipping for Indies

HarperCollins Publishers will launch an expedited shipping program for indie booksellers for the holiday season beginning November 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins publishers #indie booksellers


Read On. Get On. campaign vows to tackle dyslexia

Save the Children says it will address the issue of dyslexia through its Read On. Get On.... Continue reading at The Bookseller

[ The Bookseller | 2014-09-11 00:00:00 UTC ]
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J.K. Rowling reveals new information about 'Harry Potter' singer Celestina Warbeck (+video)

Rowling's newest original content penned for the website Pottermore focuses on Celestina Warbeck, an 'off-stage' character whose songs are heard in the 'Potter' novels although the singer never makes an actual appearance. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowling reveals #harry potter #celestina warbeck #actual appearance


J.K. Rowling reveals new information about 'Harry Potter' singer Celestina Warbeck

Rowling's newest original content penned for the website Pottermore focuses on Celestina Warbeck, an 'off-stage' character whose songs are heard in the 'Potter' novels although the singer never makes an actual appearance. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowling reveals #harry potter #celestina warbeck #actual appearance


Lee Child: Amazon's Readers United letter 'disingenuous'

Amazon is using “authors as collateral damage and using customers as pawns”, author... Continue reading at The Bookseller

[ The Bookseller | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lee child #collateral damage


Delta Faucet’s New Campaign Goes Heavy on Digital

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess.  In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek

[ AdWeek | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user-generated content


Harper Has New Indie Marketing Fund

HarperCollins has started what it is calling the HarperCollins Promotional Fund (HCPF), a program which will provide additional funds to help independent retailers market HC books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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15 Designers Reveal Secrets For Staying Productive

Strategies include everything from setting timers to taking nature walks to listening to black metal.Since April, Samara, Russia-based designer Yevgeny Yermakov has been asking designers a series of five questions--about work habits, favorite books, career challenges, and creativity--and... Continue reading at Fast Company

[ Fast Company | 2014-08-08 00:00:00 UTC ]
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Harper 2014 Earnings Jump 5%; S&S Second Quarter Up 12%

According to two different reports, HarperCollins finished a strong fiscal 2014, which ended June 30, with revenue of $1.4 billion, up 5% over last year, while Simon & Schuster reported second-quarter revenues of $211 million, a 12% increase over the same period in 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins finished #12% increase


Harper Posts Big Earnings Jump

HarperCollins finished a strong fiscal 2014 that ended June 30 with a 5% increase in revenue to $1.4 billion, while EBITDA jumped 39% to $197 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins finished #5% increase


Kickstarter Diary, Chapter 4: Promoting the Campaign

Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kickstarter campaign


Harper, Ingram Team with BookShout to Offer Bundling

HarperCollins and Ingram have teamed up with BookShout, a direct-to-consumer ebook platform, to set up a bundling program that lets independent bookstores offer customers physical and digital editions of a book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram team #digital editions


Cameron refuses prison campaigners' meeting

The prime minister David Cameron has refused to meet with campaigners and authors seeking to... Continue reading at The Bookseller

[ The Bookseller | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors seeking


Writers unite in campaign against 'thuggish' Amazon

Nearly 900 authors across world back criticism of online retailer's business tactics in ebooks dispute with US publisher HachetteThey include some of the biggest literary names on the planet, among them Stephen King, Donna Tartt, Paul Auster, James Patterson and John Grisham; a Pulitzer prize... Continue reading at The Guardian

[ The Guardian | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #donna tartt #paul auster #james patterson #john grisham #jennifer egan #joshua ferris #siri hustvedt