Campaign for Harper Lee revealed

Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features advertising across major sites including London Waterloo station, as well as extensive media coverage. Go Set a Watchman will be BBC Radio 4’s "Book at Bedtime" for two weeks from 10th August. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
News tagged with: #publicity campaign #harper lee

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'J.K. Rowling Bibliography' reveals behind-the-scenes 'Harry Potter' stories

'Bibliography,' which will be released in the US in April, includes details about alternate titles considered and also tells readers which 'Harry Potter' book Rowling got 'sick' of reading after many edits. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tells readers #includes details #harry potter


Peters reveals its top sellers

Perennially popular authors such as Allan Ahlberg and multi-authored series such as Rainbow Magic top the charts of children’s books sold to libraries, according to Peters Books & Furniture. The library supplier revealed exclusive sales data to The Bookseller, which showed that the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books sold #top sellers #allan ahlberg


Harry Potter secrets to be revealed by new JK Rowling bibliography

Recording the author’s weariness with revisions, and hugger mugger meetings over manuscripts, new book collects ‘definitive’ behind-the-scenes storiesThe door to the chamber of secrets has opened a crack, as a bibliography of JK Rowling’s work reveals insider details about the publication of her... Continue reading at The Guardian

[ The Guardian | 2015-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing history #enable fans #london pub


WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday

[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tough time #marketing campaigns #post wsj


Lee 'extremely hurt' by book claims

To Kill a Mockingbird author Harper Lee is "extremely hurt" by claims she was pressured into releasing a "lost" novel, according to her lawyer. Continue reading at BBC News

[ BBC News | 2015-02-09 00:00:00 UTC ]
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HC reveals Tom Jones biography

HarperCollins non-fiction will publish a biography of Sir Tom Jones ahead of his 75th birthday this year. Natalie Jerome signed rights to the biography and a further book from Sean Smith in October, but did not reveal the subject of the book. Continue reading at The Bookseller

[ The Bookseller | 2015-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sean smith #75th birthday #harpercollins non-fiction


Lee dismisses concerns over new book

Author Harper Lee rejects claims she is being pressured into releasing a "lost" novel, saying she is "happy as hell". Continue reading at BBC News

[ BBC News | 2015-02-05 00:00:00 UTC ]
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Harlequin Purchase Lifts Harper

Driven by its acquisition of Harlequin, revenue rose 20% at HarperCollins in the second quarter ended December 31, 2014 over the comparable period in fiscal 2014, hitting $469 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-05 00:00:00 UTC ]
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Why local papers count - one story launches a care home campaign

A newspaper story on Marion Brown’s plight fuels a grassroots campaignA speech last week by the BBC’s head of news, James Harding, was badly received by newspaper publishers, as I reported, because he thinks the corporation needs to fill a reporting vacuum created by a dwindling industry.This... Continue reading at The Guardian

[ The Guardian | 2015-02-05 00:00:00 UTC ]
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Facebook Opens Its Ad Awards to Instagram Campaigns

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #middle east #latin america #emerging markets #media strategy


Lee to publish Mockingbird 'sequel'

An unpublished novel by Harper Lee is to finally see the light of day, 60 years after the US author put it aside to write To Kill a Mockingbird. Continue reading at BBC News

[ BBC News | 2015-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harper lee


Murdered Lee Rigby's mother signs book deal

The mother of murdered soldier Lee Rigby has written a book, to be published by Simon & Schuster. Senior commissioning editor Kerri Sharp bought UK and Commonwealth rights to Lee Rigby: A Mother’s Story by Lyn Rigby from Robert Smith of Robert Smith Literary Agency. Lee Rigby was killed in... Continue reading at The Bookseller

[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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Rankin reveals Rebus plan

Crime writer Ian Rankin is working on a new Rebus novel. The author gave hints about the new book to his Twitter followers, writing: “So much *plot* in this new book I'm doing, I'm having to focus on that so it doesn't wriggle away from me. Character/nuance/etc for later.” He continued: “Once I... Continue reading at The Bookseller

[ The Bookseller | 2015-01-30 00:00:00 UTC ]
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Harper CEO Not Testifying in Latest E-book Price-Fixing Case

In a brief brief order this week, Judge Denise Cote ruled that plaintiffs in a second ebook price-fixing case cannot depose HarperCollins CEO Brian Murray. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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Comics Legend Stan Lee Is First Person To Upload Video To LiveJournal

Native video support is here, true believers!From being a comic book innovator to the only person to appear onscreen in every Marvel Universe movie, Stan Lee has had a lot of firsts in his life. This week he added another to the list—becoming the first person to upload a video to the blogging... Continue reading at Fast Company

[ Fast Company | 2015-01-24 00:00:00 UTC ]
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'Guantánamo Diary,' written by an inmate, reveals inside look at infamous prison

Mohamedou Ould Slahi’s personal diary, which was published Tuesday by Little, Brown, is being billed as the first book written by a Guantánamo detainee. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-23 00:00:00 UTC ]
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UK Booksellers urged to join European-wide campaign

Booksellers are being called on to join in the #mynextread campaign – designed to galvanise readers across Europe. The campaign, which launched to the public today (21st January) is spearheaded by the European International Booksellers Federation (EIBF) and encourages booksellers and readers to... Continue reading at The Bookseller

[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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Proving Grace: Lee Strobel

Bestselling author Lee Strobel adds a new book to his popular apologetics series, making 'The Case for...' a God who offers grace to everyone. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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Scotland school libraries campaign from CILIP

CILIP Scotland will later this month launch an advocacy strategy for school libraries, pledging to campaign for libraries at national level.   In the document, CILIP Scotland pledges to commission research on the impact of school libraries and librarians, provide advice and support to... Continue reading at The Bookseller

[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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Costa Short Story Award identities revealed

The identities of the finalists for the Costa Short Story Award 2014 have been announced, with writers from England, Scotland, Wales and Northern Ireland making the shortlist. The shortlist was chosen by a panel of judges including writers Patrick Gale and Victoria Hislop; Richard Beard,... Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #simon trewin #books editor #fanny blake #national academy #richard beard #victoria hislop