Campaign for Harper Lee revealed

Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features advertising across major sites including London Waterloo station, as well as extensive media coverage. Go Set a Watchman will be BBC Radio 4’s "Book at Bedtime" for two weeks from 10th August. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
News tagged with: #publicity campaign #harper lee

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Bay Area Book Fest Launches Indiegogo Campaign

The Bay Area Book Festival, set for June 6-7, is launching an Indiegogo campaign to raise $50,000 to support their first festival in Berkeley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #raise $50 #indiegogo campaign


DMP Tries New Tezuka Kickstarter After Failed Campaign

After the failure of an ambitious Kickstarter campaign organized by Digital Manga Publishing to release the backlist of the late manga artist Osamu Tezuka, DMP has reconfigured its publishing program and plans to release the books over 20 years instead of Five years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing program


Patterson in Obama books campaign

James Patterson has launched a campaign in the US to persuade President Barack Obama to draw attention to the importance of reading. The campaign, which has the hashtag #SaveOurBooks on Twitter, asks people to sign a petition, write to their politicians, spread to word on social media and find... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #buying books #draw attention #people reading #james patterson


Remote e-lending pilot project reveals half-year trends

Remote ebook lending in libraries leads to a "significant" increase in borrowing, but not to an increase in book buying, according to interim trends noted at the six-month stage of a year-long pilot project. Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book buying


Penguin Random House launches #GiveaBook campaign

Through the campaign, the publisher will donate a book to the organization Save the Children every time someone uses the hashtag online. Penguin Random House will make donations up to 25,000 times. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-22 00:00:00 UTC ]
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Costa shortlist revealed in record year for entries

Books by a brain surgeon, a former Mormon, a chef and an acclaimed artist are among those shortlisted for the 2014 Costa Book Awards. The awards honour books published in the last year in five categories – First Novel, Novel, Biography, Poetry and Children’s Book. This year the awards received... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #record number #brain surgeon #record year


Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key moments #digital reading #week launching #blinkbox books


Campaign group launches Amazon Christmas boycott

Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #shoppers find #fair share #campaign group #amazon anonymous


Educational Writers Awards 2014 shortlist revealed

Four “outstanding examples of non-fiction books” make up the shortlist for the 2014 Educational Writers’ Award. The award, run by the Authors Licensing and Collecting Society (ALCS) and the Society of Authors (SoA), celebrates educational writing that “inspires creativity and encourages... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #authors soa #authors licensing


Booksellers Edgy About Harper Direct-Sale Program

Publishers have been in the direct-to-consumer sales business for some time now, offering titles online, through direct mail, and at book fairs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fairs #direct mail


Self-publishing 'has revealed readers' true interests'

Self-publishing has made it clear that “readers want very different things to what publishers in London and Manhattan think readers want”, Orna Ross of the Alliance of Independent Authors has said. Speaking at an event debating the best route to publishing for authors, Ross said... Continue reading at The Bookseller

[ The Bookseller | 2014-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #including books #independent authors #orna ross


Foyles unveils latest Christmas campaign

Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #1st december #london underground


Library Campaign attacks CMS Arts Council report

The Library Campaign has termed the new report from the Commons Culture, Media and Sport Committee into the activities of Arts Council England a "damp squib". In the report, released yesterday (5th November), the CMS Committee criticised ACE for its bias in funding projects in the capital, but... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #arts council #sport committee #commons culture #library campaign


Im hooked on ebook highlighting what we underline is so revealing

Ebook readers reveal the most highlighted passages in Harry Potter, the Bible, Lord of the Rings and many more Its an odd sensation to be reading an ebook and to suddenly notice that thanks to the providers data-tracking software youre on a passage that other people have already highlighted. I... Continue reading at The Guardian

[ The Guardian | 2014-11-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #long-term relationships #harry potter


Vado Reveals Plans for APE in San Jose

Dan Vado, founder of the Alternative Press Expo, is running the show again after 19 years. He talks about his plans for the pioneering West Coast indie comics festival after it relocates to San Jose. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #san jose


UK indies reveal plans for Patterson pledge money

Independent booksellers’ plans to use the money donated to them by US author James Patterson range from creating a “Dangerous Reading Club” to running a book review website for children. Continue reading at The Bookseller

[ The Bookseller | 2014-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent booksellers


J.K. Rowling reveals past, 'source of inspiration' for 'Harry Potter' character Dolores Umbridge

Dolores Umbridge is a sadistic teacher whom Harry encounters. Rowling posted a piece on the website Pottermore with new information about the character's past and revealed how she was inspired to give the cruel teacher a love of bows and kittens. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #website pottermore #rowling posted #dolores umbridge #harry potter


Fault in Our Stars author backs literature diversity campaign

We need to reflect the reality of our communities, says The Fault in Our Stars writer John Green in video backing social media-led We Need Diverse Books campaignAll readers need to know that they too can be the heroes of a story, according to the bestselling author of The Fault in Our Stars,... Continue reading at The Guardian

[ The Guardian | 2014-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #childrens books #increase diversity #bestselling author #diverse books #john green


Political parties pledge to support literacy campaign

The three leading UK political parties have pledged to support the National Literacy Forum’s campaign to improve literacy in the UK.   The National Literacy Forum, led by the National Literacy Trust and supported by organisations such as Booktrust and The Reading Agency, yesterday (29th... Continue reading at The Bookseller

[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #children born #reading agency #literacy skills #improve literacy


Digital storytelling for HoZ Carnivia campaign

Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #drive sales #marketing campaign #digital storytelling