By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Comixology now offers DRM-free comic backups, but only from select publishers

When Amazon purchased Comixology, it was a herald of change: iOS users lost the ability to purchase comics in-app, Android users were gifted with a new purchasing system and, now,the digital book seller is going DRM-free. Sort of. Comixology CEO... Continue reading at Engadget

[ Engadget | 2014-07-25 00:00:00 UTC ]
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Make the logo bigger? Publishers downsize

Facebook and Twitter may be giving publishers bigger audiences, but they're having the opposite effect on publishers' branding. The post Make the logo bigger? Publishers downsize appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
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When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #native ads


Literary Agent to Re-Publish Author's 2004 Novel

Literary agent Marly Rusoff is re-releasing, through her publishing imprint Maiden Lane Press, a debut novel by Jonathan Odell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
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Start Publishing Buys Whiskey Creek Press

A week after adding 795 titles in a deal with Mason Crest, Start Publishing has acquired Whiskey Creek Press and its main romance imprint, Torrid. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mason crest #start publishing


Top-Authors Lobby for Long-Term Strategy Against Amazon

Numerous top authors are enlisting fellow writers to formulate a "long-term" strategy to combat Amazon's dominance of the market, writes The Bookseller. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #combat amazon


Short Takes: Religion Publishing News Briefs, July 23, 2014

New partnership for a new house; book award nominations open; indie honors for two publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Jack White's Third Man Records launches publishing wing

The innovative artist hopes to contribute to the 'thrilling independent American literary landscape' with his label's expansion White: 'I'm like Larry David, Alan Partridge and Chris Rock'Jack White's Third Man Records is expanding: the label will officially launch its new publishing wing next... Continue reading at The Guardian

[ The Guardian | 2014-07-23 00:00:00 UTC ]
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Obituary: Publishing Exec Malcolm Magruder, 89

Malcolm Magruder was William Morrow and Company's director of sales for nearly 10 years and the Southeastern rep for 12 years until his retirement in 1990. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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Jenny Colgan to publish children's book

Little, Brown Books for Young Readers (LBYR) will next year publish the first children’s... Continue reading at The Bookseller

[ The Bookseller | 2014-07-22 00:00:00 UTC ]
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Murdoch Follows Strategy That Won Dow Jones: Pounce, Leak, Wait

Pounce. Leak. Wait.It's the strategy Rupert Murdoch has employed in his effort to acquire Time Warner, and similar to one that proved successful in the billionaire's last big, surprising media takeover.In 2007, when News Corp. was pursuing Wall Street Journal publisher Dow Jones -- which it... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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Indie Publisher Releases First Salinger E-book

Memphis-based Devault-Graves Digital Editions has collected three early stories from J.D. Salinger in a volume that is, according to the publisher, the "first legitimate book by Salinger to be published in 50 years," and the first Salinger work available digitally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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Fantagraphics to Publish Van Cook and Romberger’s New Book

In November Fantagraphics will publish 'The Late Child and Other Animals,' a new work from Marguerite Van Cook and James Romberger, the team that produced '7 Miles A Second,' the acclaimed graphic memoir of David Wojnarowicz. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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Why digital publishers want to be in the magazine business

Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-21 00:00:00 UTC ]
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International Alliance of Independent Publishers Assembles in Cape Town

The International Alliance of Independent Publishers will be holding their International Assembly in Cape Town this year from September 17-21. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-21 00:00:00 UTC ]
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Martin Named Associate Publisher at Riverhead

Jynne Dilling Martin, who has been at the imprint since 2011, will also continue in her role as publicity director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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'Authors United' promises long-term Amazon strategy

Authors United, the group of writers who signed a letter calling on Amazon to resolve its dispute... Continue reading at The Bookseller

[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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Orion to publish Santana biog

Orion is to publish the autobiography of “legendary” musician Carlos Santana. Alan... Continue reading at The Bookseller

[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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Self-publishing surging to 31% of ebook market, claims report

Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian

[ The Guardian | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hugh howey #ebook sales #ebook royalties #traditional publishers


Publishers’ love-hate relationship with StumbleUpon

StumbleUpon has been a mainstay of native advertising. But it's lost some of its luster with the rise of Facebook and Twitter. The post Publishers’ love-hate relationship with StumbleUpon appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-18 00:00:00 UTC ]
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