The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti might as well be telling the industry: rush faster. (And while you're at it, write longer stories instead of short blog posts and cheap slide shows.) According to Peretti, mobile ads perform better for BuzzFeed than do desktop ads, in terms of clickthroughs and sharing. That's way counterintuitive to conventional online ad wisdom. His theory as to why: "People are more focused on mobile," said Peretti, who sat for a keynote interview at AdExchanger's Industry Preview conference on Tuesday. "On the desktop, there are all those distractions." Speaking of avoiding distractions, said Peretti, people are consuming longer stuff on mobile phones than expected. Case in point: A recent 6,300-word story about a man who bought a house in Detroit for $500 has had millions of mobile views, with users spending an average of 20 minutes on the story. "That's totally counterintuitive," said Peretti. "What's not supposed to be happening in mobile keeps happening in mobile." BuzzFeed gets more than half of its traffic on mobile devices, including half of its video views, said Peretti. And surprisingly, the phone is outpacing the tablet for audience, even for long articles. Peretti theorized that... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
News tagged with:
#sold programmatically
Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free apps
#tablet user
#tablet users
#study commissioned
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital ad
#advertising partners
Oxford University Press has launched a roaming service for students and academics who read... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
More news stories like this |
If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ad
#print version
#existing content
#personal philosophy
There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nick denton
#banner ad
The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad break
#good time
#tech companies
With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#digital newsstand
#issue media
#magazine publishers
#future growth
Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week
[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital business
BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning Rolling Stone writer Michael Hastings, adding to an impressive roster of reporters that include... Continue reading at AdWeek
[ AdWeek | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#japanese earthquake
#steve jobs
#april issue
#poynter institute
By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily basis
#finding ways
#publishing executive
Many news publishers focus their mobile strategies on platform-specific apps—but the mobile web may actually be more important, since a mobile website is easier to discover, link to, and share from a mobile device. Damon Kiesow, senior prod ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news sites
#mobile web
#mobile strategies
#mobile website
#mobile device
Many newspapers are diving into the app business, releasing versions for iPhone and iPad, Android, Kindle and/or BlackBerry. Some publishers are taking a wait-and-see approach, while others want to get the product out the door as soon as possible. So ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile strategy
RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper publishers
#industry mdash
To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#gfk mri
Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by growth equity firm Georgian Partners, joins more than ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#today announced
U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content creators
In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this |
Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad... Continue reading at AdWeek
[ AdWeek | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rich media
#cbs news
Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange... Continue reading at AllThingsD
[ AllThingsD | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top publishers
#premium pricing
#increasingly turning
#private exchanges
#similar approach
#smaller players
Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile strategy
#nagging question
#mobile platform
#native apps