Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly to social platforms like Snapchat and Facebook. This inevitably led to questions about how to measure a "content view" and what that means compared to more traditional web audience measurements, such as page views and unique visitors.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-02-19 00:00:00 UTC ]
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To hear Weng Pixin tell it, Let’s Not Talk Anymore started out as a kind of “fuck you” move after a particularly bad fight with her mom but—as these things tend to go—it gradually transformed into a project to locate herself within the moth-eaten story of her matrilineal line. Moving back and... Continue reading at Electric Literature
[ Electric Literature | 2021-11-04 11:00:00 UTC ]
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National Book Tokens is launching a new gift card scheme, which offers customers a regular monthly books budget to be spent through high street bookshops. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 09:08:23 UTC ]
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Coming in November: Sam Quinones, Ann Patchett, Emily Ratajkowski, Nikole Hannah-Jones, Gary Shteyngart, Natashia Deón — and the list goes on. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-10-29 13:00:45 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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Headline has scooped First Lie Wins, the debut adult thriller from Ashley Elston, in a 24-hour pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 07:17:26 UTC ]
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This week, the winner of the Planeta Prize, a Spanish 1-million-euro literary award, was announced: Carmen Mola, a famously private crime thriller writer. All that was known about Mola, often referred to as Spain’s “Elena Ferrante,” is that she was a university professor in her mid-40s living in... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-18 18:30:34 UTC ]
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For your entertainment and education: stories by Lianae Moriarty, Honoree Fanonne Jeffers and Alan Taylor Continue reading at The Washington Post
[ The Washington Post | 2021-10-18 12:00:00 UTC ]
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Bloomsbury has pre-empted How To Be a Citizen, "a profound and simple" insight into the effect of rules on human behaviour and society by Professor Cindy Skach. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 18:26:05 UTC ]
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Up to 200 U.S. libraries of all types will be selected to receive $10,000 grants to support, restore, and sustain their core activities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
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Hachette UK’s Black, Asian and minority ethnic (BAME) employee network THRIVE has announced two panel events to mark this year’s Black History Month. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 21:00:47 UTC ]
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The digital media company has raised eyebrows for its claims about its audience size for years. Then came the strange voice on the phone. Continue reading at The New York Times
[ The New York Times | 2021-09-27 02:20:46 UTC ]
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September is National Library Card Sign-Up Month! Let's take a look at some of the activities librarians have in store this month. Continue reading at Book Riot
[ Book Riot | 2021-09-08 10:32:00 UTC ]
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Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 22:53:52 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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Children's publisher Chicken House is opening submissions for finished or unfinished children's novels for a period of 24 hours, inviting selected writers to gain mentorship from its editors. Continue reading at The Bookseller
[ The Bookseller | 2021-08-26 03:39:36 UTC ]
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Secondhand bookstores provided ample choices at low prices. So I picked up books by Joseph Conrad, James Webb and (too) many more. Continue reading at The Washington Post
[ The Washington Post | 2021-08-25 14:00:00 UTC ]
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With all segments posting increases, sales rose 18.1% in the first half of 2021 over the comparable period in 2020 for publishers who report results to the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-24 04:00:00 UTC ]
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Finnish literacy initiative Read Hour is coming to the UK for the first time in September. Continue reading at The Bookseller
[ The Bookseller | 2021-08-20 16:53:02 UTC ]
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UK book manufacturer Clays has ordered a new printing press which will have the capacity to produce roughly 50 million books a year. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 22:52:28 UTC ]
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The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
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