Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly to social platforms like Snapchat and Facebook. This inevitably led to questions about how to measure a "content view" and what that means compared to more traditional web audience measurements, such as page views and unique visitors.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-02-19 00:00:00 UTC ]
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Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
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If you’ve started to generally understand the ebbs and flows of cryptocurrencies, the volatility of Bitcoin and the rest, and started to comprehend why blockchain tech has a big future beyond Dogecoin, it probably means you’re late to the NFT party. Non-fungible tokens are, well, unique. (That’s... Continue reading at Engadget
[ Engadget | 2021-12-20 12:13:50 UTC ]
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U.K-based Bloomsbury Publishing has expanded its presence in the U.S. with the acquisition of the academic and reference publisher ABC-CLIO for a purchase price of $22.3 million. Headquartered in Santa Barbara, ABC-CLIO had sales of $14.7 million in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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If you're still on the hunt for good tech gifts to give this year, you still have time to grab some that will arrive before the holidays. Apple's second-generation AirPods are on sale again for $100, while the Fitbit Charge 5 fitness tracker is back down to $130. Both Amazon's Kindle and a few... Continue reading at Engadget
[ Engadget | 2021-12-10 16:45:43 UTC ]
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What happened to the digital media outfit with the green dress? To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2021-12-10 16:36:06 UTC ]
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Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-10 10:02:00 UTC ]
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The narration of ‘Carnival of Snackery’ is wonderful. Other great listens: ‘The Five Wounds’ and ‘Psycho by the Sea’ Continue reading at The Washington Post
[ The Washington Post | 2021-12-05 12:00:00 UTC ]
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If you missed Amazon's standard e-reader when it was on sale for $50 on Black Friday, you have another shot to grab it for less. The regular Kindle is back on sale for $55, and you'll get three months of Kindle Unlimited along with it. It may be a bit more expensive than it was one week ago, but... Continue reading at Engadget
[ Engadget | 2021-12-03 17:32:03 UTC ]
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Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads. Continue reading at Advertising Age
[ Advertising Age | 2021-12-02 14:44:34 UTC ]
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Saying 34 percent of all its articles and 16 percent of its primary research is published under open access, Springer Nature proclaims leadership in the field. The post The Open Access Race: Springer Nature Announces One Million Articles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-02 14:38:35 UTC ]
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With its elegant mix of science fiction and metaphysical mystery, Le Tellier’s thriller rests somewhere between “Lost” and “Manifest.” Continue reading at The Washington Post
[ The Washington Post | 2021-11-30 17:01:16 UTC ]
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An anonymous academic’s memoir about his underground mission to save flowers from extinction, The Orchid Outlaw, has gone in a 24-hour pre-empt to John Murray. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 09:54:47 UTC ]
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Lit Lists 2021 was a robust year for literary translations. This list kept growing, and we didn’t resist. As always, though, we recognize there are, thankfully, many more and hope you’ll add them in the comments, along with those you’re eagerly... Continue reading at World Literature Today
[ World Literature Today | 2021-11-29 19:56:31 UTC ]
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News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, France, Australia, Canada and the U.K. Based in Ho Chi Minh City,... Continue reading at AdWeek
[ AdWeek | 2021-11-24 06:00:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Randon Billings Noble discusses her path to essay writing, current reading life, the anthology editing process, and what's next in her career. The post Witch + Spy = Essayist: The Millions Interviews Randon Billings Noble appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2021-11-17 11:00:36 UTC ]
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The public-facing 40th Sharjah International Book Fair's 11-day run drew close to 1.7 million attendees and 1,632 exhibitors. The post Sharjah Reports 1.69 Million Attendees at 40th International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-16 11:39:14 UTC ]
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'The Story,' which condenses the Bible into 21 chapters, has surpassed five million copies sold across all formats, 16 years after it was initially released by Zondervan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-09 05:00:00 UTC ]
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Other best thrillers of November: “The Bloodless Boy,” “The Pledge” “Hello, Transcriber” and “The Night Will Be Long.” Continue reading at The Washington Post
[ The Washington Post | 2021-11-04 12:00:00 UTC ]
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