BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that tracks how a piece of BuzzFeed content gets shared from one channel to the next. As opposed to only seeing that a story got X tweets, Y Facebook shares and Z Pinterest pins, the tool can show that, hypothetically, a tweet directly led to 20 Facebook shares and 7 Pinterest pins.Called POUND, which stands for Process for Optimizing and Understanding Network Diffusion, the tool is able to trace this cross-platform sharing by tracking an anonymous code included in an article's URL. The tool doesn't expose the identities of the individuals who shared a piece of content, according to the company. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Thrill to the sight of Obi-Wan Kenobi and Luke Skywalker raising a toast in honor of Sir Alec Guiness's birthday!Today in vaguely surreal photographs: Peter Mayhew, the 7'3" actor and mainstay of the traveling sci-fi/comic book convention circuit whose claim to fame is being the man inside the... Continue reading at Fast Company
[ Fast Company | 2014-01-13 00:00:00 UTC ]
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Peters Fraser & Dunlop (PFD) has become a majority shareholder of authors’ agency... Continue reading at The Bookseller
[ The Bookseller | 2014-01-08 00:00:00 UTC ]
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Tom Weldon, c.e.o. Penguin Random House UK Lessons from 2013 include: the shift to online sales... Continue reading at The Bookseller
[ The Bookseller | 2014-01-06 00:00:00 UTC ]
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As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
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Barnes & Noble chairman Len Riggio sold 2 million of his shares in the bookstore chain on Tuesday for $13.81 a share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-11 00:00:00 UTC ]
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Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget
[ Engadget | 2013-12-05 00:00:00 UTC ]
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Chancellor's measures to help film business likely to encourage more Hollywood studios to use British post-production facilitiesThe UK's film special effects industry has received a shot in the arm with the government announcing plans to make it easier for Hollywood studios to qualify for UK tax... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
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BuzzFeed, the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next year,... Continue reading at Advertising Age
[ Advertising Age | 2013-12-04 00:00:00 UTC ]
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If you're ready to tear yourself away from a screen for awhile, Kevin Kelly's Cool Tools is your must-read book and DIY muse. It's also the perfect gift for the geek in your life.With the advent of the Internet, the Whole Earth Catalog's curation of all the weird and wonderful things necessary... Continue reading at Fast Company
[ Fast Company | 2013-12-04 00:00:00 UTC ]
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The Indies First movement garnered more than 1,000 authors working at bookstores across the US and in Canada for Small Business Saturday, including James Patterson and Garth Stein. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-04 00:00:00 UTC ]
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BuzzFeed Inc., the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next... Continue reading at Crains New York
[ Crains New York | 2013-12-04 00:00:00 UTC ]
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The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
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Mobile devices are increasingly being used for social reading and recommendation sites, the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-21 00:00:00 UTC ]
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The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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Mashing up the places, characters and events of various works into one shared universe isn't exactly a new idea. Philip José Farmer's Wold Newton universe imagines that most of the great fictionalized characters of the last few hundred years – including Tarzan, Doc Savage, Dracula, James Bond,... Continue reading at Fast Company
[ Fast Company | 2013-11-01 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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Pierre Omidyar said Wednesday that after looking into buying The Washington Post over the summer, he’s in the early stages of creating a new mass media organization that will cover general news utilizing independent journalists. Omidyar, the eBay founder who founded Honolulu Civil Beat and is... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-10-17 00:00:00 UTC ]
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American Psycho author Bret Easton Ellis is what's known in online circles as a world–class troll. For the uninitiated, a troll is someone who expresses a controversial and often contrarian opinion in order to get a rise out of people and draw attention to himself. If someone is widely... Continue reading at Fast Company
[ Fast Company | 2013-10-16 00:00:00 UTC ]
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What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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• He is a recipient of multiple Jesse H. Neal Awards for Professional Builder, Professional Remodeler and HousingZone. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-08 00:00:00 UTC ]
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