BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that tracks how a piece of BuzzFeed content gets shared from one channel to the next. As opposed to only seeing that a story got X tweets, Y Facebook shares and Z Pinterest pins, the tool can show that, hypothetically, a tweet directly led to 20 Facebook shares and 7 Pinterest pins.Called POUND, which stands for Process for Optimizing and Understanding Network Diffusion, the tool is able to trace this cross-platform sharing by tracking an anonymous code included in an article's URL. The tool doesn't expose the identities of the individuals who shared a piece of content, according to the company. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
News tagged with:
#ripple effect
#social channels
#including facebook
#newfronts presentation
Amazon appears to have been the big winner in picking up former Borders customers. According to new figures from Bowker Market Research, Amazon’s share of book spending in the first quarter of 2012 was 29%, up from 23% in the comparable period in 2011. Barnes & Noble’s share of spending, in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book spending
#amazon appears
#big winner
#borders customers
#barnes noble
QuadrantOne, an online ad platform created by a consortium of newspaper publishers, including Gannett, Hearst, the New York Times Co. and Tribune, is introducing three new ad management tools intended to improve targeting and measurement of online ad ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper publishers
#including gannett
Although quarterly revenue dropped 2.1 percent, the newspaper publisher earned 56 cents a share, beating a forecast of 52 cents. Continue reading at The New York Times
[ The New York Times | 2012-07-16 00:00:00 UTC ]
More news stories like this |
Publishers should engage more with consumers by exposing the publishing process, delegates at the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers urged
#publishing process
Berkshire Hathaway has made the latest of its string of investments in newspaper publishers. Continue reading at The New York Times
[ The New York Times | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#berkshire hathaway
#newspaper publishers
The tech genius who helped Arianna scale tries his own thing: A lightweight publishing platform aimed at the Tumblr/WordPress set. Continue reading at AllThingsD
[ AllThingsD | 2012-06-06 00:00:00 UTC ]
More news stories like this |
The Guardian is launching an interactive map of the UK and Ireland’s bookshops in... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#interactive map
Waterstones has dropped its initial subscription numbers on some titles following the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this |
Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market share
#total sales
#preliminary results
(Reuters) - Microsoft Corp will invest $300 million in Barnes & Noble Inc's Nook e-reader, gaining a foothold in the fast-growing ebooks market as the bookseller gets more firepower to compete against Amazon.com's Kindle and Apple Inc's iPad. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#nook e-reader
The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad break
#good time
#tech companies
Figment is a website that gives teenagers and young adults a forum for posting their work and giving advice to others. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#young adults
#giving advice
MPA, along with a bevy of C-level consumer magazine executives, released a set of voluntary guidelines to help standardize advertising within tablet editions. Publisher reps from Bonnier, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith and Time Inc. are included... Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet editions
#conde nast
#hearst magazines
Amazon has started pushing out an over-the-air update that'll bring a slew of new features to its budget Kindle Fire tablet. Topping the list of upgrades is new sharing functionality that makes it possible for readers to send passages and notes from within the comfort of a book via social... Continue reading at Engadget
[ Engadget | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social networks
#full rundown
#source link
'Freedom' author Jonathan Franzen, who has previously disparaged Facebook and ebooks, says Twitter 'stands for everything I oppose' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jonathan franzen
BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning Rolling Stone writer Michael Hastings, adding to an impressive roster of reporters that include... Continue reading at AdWeek
[ AdWeek | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#japanese earthquake
#steve jobs
#april issue
#poynter institute
Book sales soared £1.9m week on week last week, with the children's sector benefitting... Continue reading at The Bookseller
[ The Bookseller | 2012-03-06 00:00:00 UTC ]
More news stories like this |
When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I... Continue reading at Fast Company
[ Fast Company | 2012-03-01 00:00:00 UTC ]
More news stories like this |
As an element of a marketer’s branding strategy, social media is huge. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#finding ways
As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published authors
#self-published writers