BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled a beta test of an ad format dubbed Swarm. It allows advertisers to run campaigns simultaneously across all of his company's Web and mobile properties and six of its social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. "Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are," Cooper said. "We've done it, and in doing that we've built this power of an audience that crosses these different platforms." Cooper added that Swarm is a "cross-platform strategy that's designed to light up our entire network in a big, coordinated post." He didn't mention pricing for the ad unit during his address, although it's safe to say it will cost a premium compared to other BuzzFeed buys. NBCUniversal was the first to test the ad format to promote the movie Sisters, which stars Tina Fey and Amy Poehler. One week before the flick was released in December, the film studio ran ads across all of BuzzFeed's social and Web properties, resulting in BuzzFeed content making up three of the movie's top 10 pieces of content on Facebook that were tagged with the film's hashtag. "We're... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-13 00:00:00 UTC ]
News tagged with:
#ad unit
#amy poehler
#small portion
#third-party measurement
Amazon has launched the Kindle Store in Spain and Italy, as well as its first Spanish-language... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle store
Good Housekeeping has launched a £25,000 competition for budding novelists in association... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good housekeeping
HarperCollins Children's Books has produced a new app for classic picturebook Paddington,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins children
Booksellers are relying on a handful of established names to boost sales this Christmas, with... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#established names
#boost sales
Written By: Charlotte Williams Publication Date: Wed, 23/11/2011 - 08:30 W H Smith has launched a colour WiFi Kobo e-reader, priced £169.99 and with a multimedia touch screen and social media tie-in. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-23 00:00:00 UTC ]
More news stories like this |
Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based Openmargin is hoping. Continue reading at AllThingsD
[ AllThingsD | 2011-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social e-reading
#social interaction
Written By: Charlotte Williams Publication Date: Thu, 17/11/2011 - 12:18 Sci-fi and fantasy specialist Angry Robot is setting up a YA imprint, Strange Chemistry, with genre blogger Amanda Rutter appointed editor. The imprint will launch in September 2012, with five titles to be published... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya imprint
#angry robot
#strange chemistry
Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#niche publishers
#martini media
A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek
[ AdWeek | 2011-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#told adweek
#social platforms
#industry observers
#user engagement
#michael lazerow
Written By: Lisa Campbell Publication Date: Tue, 15/11/2011 - 09:40 Dawson Books has begun consulting with employees after announcing major head office departments will move to Bertrams site in Norwich. Dawson recently merged with the Norwich-based book wholesaler after Bertrams parent... Continue reading at The Bookseller
[ The Bookseller | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#begun consulting
Written By: Lisa Campbell Publication Date: Mon, 14/11/2011 - 15:50 Amazon.co.uk has launched a Kindle Daily Deal promotion, selling one chosen title a day at a heavily discounted price. It began its promotion today (14th November) with Where the Shadows Lie by Michael Ridpath (Corvus)... Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle store
Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based *openmargin is hoping. Continue reading at AllThingsD
[ AllThingsD | 2011-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social e-reading
#social interaction
As budget media tablets race to the bottom on price, ebook readers are the real winners receiving deep price cuts and improved features. Continue reading at PC World
[ PC World | 2011-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big winners
#ebook readers
#improved features
Matthew White, a self-described atrocitologist, at the African Burial Ground National Monument in Lower Manhattan. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#horrible things
#lower manhattan
One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
More news stories like this |
Written By: Gayle Feldman Publication Date: Mon, 07/11/2011 - 17:18 Barnes & Noble is to expand its ebook service internationally next year, the company's chief executive has revealed. The development was revealed at the company's New York press conference at which it unveiled its $249... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct competitor
#kindle fire
#apple ipad
Hearst-Rodale is set to launch Women's Health in the UK next year, as a sister title to the 11-year-old Men's Health. Continue reading at Media Week
[ Media Week | 2011-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#health magazine
#sister title
Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 14:23 The Book Depository is kicking off Christmas with 24 hours of deals, beginning this Thursday (10th November). The online retailer will be offering customers one title every hour at a "superb price" from noon GMT on Thursday... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book depository
#online retailer
#offering customers
Written By: Lisa Campbell Publication Date: Thu, 03/11/2011 - 09:54 Amazon.com has launched a lending library for US Kindle owners with Prime membership today (3rd November), after signing deals on a variety of terms with publishers. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lending library
#kindle owners
#signing deals
Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing side
#financial details
#$120 million
#sources familiar