BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled a beta test of an ad format dubbed Swarm. It allows advertisers to run campaigns simultaneously across all of his company's Web and mobile properties and six of its social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. "Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are," Cooper said. "We've done it, and in doing that we've built this power of an audience that crosses these different platforms." Cooper added that Swarm is a "cross-platform strategy that's designed to light up our entire network in a big, coordinated post." He didn't mention pricing for the ad unit during his address, although it's safe to say it will cost a premium compared to other BuzzFeed buys. NBCUniversal was the first to test the ad format to promote the movie Sisters, which stars Tina Fey and Amy Poehler. One week before the flick was released in December, the film studio ran ads across all of BuzzFeed's social and Web properties, resulting in BuzzFeed content making up three of the movie's top 10 pieces of content on Facebook that were tagged with the film's hashtag. "We're... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-13 00:00:00 UTC ]
News tagged with:
#ad unit
#amy poehler
#small portion
#third-party measurement
Independent publisher Saqi Books is to launch a new non-fiction imprint, with plans to publish... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#non-fiction imprint
Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad... Continue reading at AdWeek
[ AdWeek | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rich media
#cbs news
Wales is set to launch its first bilingual literature festival this year. The Dinefwr... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
More news stories like this |
Google Books and the French online publication ActuaLitté have launched a digital library... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google books
#digital library
China's biggest online book retailer Dangdang has launched its ebook platform in China, with... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook platform
Pan Macmillan has launched its first ebook bundles, collections of two or three titles in a... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
The Bookseller is launching its annual survey of how independent bookshops have fared with... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#annual survey
#independent bookshops
Pan Macmillan launches its digital imprint Bello today (16th December) with the release of its... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
The number of magazines launched in 2011 jumped 23.8 percent, from 193 to 239, compared to 2010, according to magazine database Mediafinder.com. Meanwhile, the number of closures fell 13.6 percent, from 176 in 2010 to 152 this year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine launches
Hearsts Cosmopolitan brand is looking to make headway into the strong and growing Hispanic market through the launch of the new English-language Cosmopolitan Latina. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
More news stories like this |
There may be no greater indication of how things have changed in corporate publishing than the results of an informal PW search for sleeper hits of the year from major publishers. We annually round up sleepers from indie publishers for a late summer feature, but we have not made a regular habit... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big houses
#corporate publishing
#major publishers
#indie publishers
Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept to Flipboard, Zite or any of the dozens of "iPad magazines," Google Currents lets readers... Continue reading at Betanews
[ Betanews | 2011-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content producers
#ipad magazines
#news sites
As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-commerce craze
#business model
#e-commerce operation
In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this |
Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strategic partnership
The Crime Writers Association (CWA) is to launch a new initiative, the Crime Readers... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
More news stories like this |
Constable & Robinson is to launch Canvas, a new commercial fiction list headed by... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#constable robinson
The number of children who do not own a book is increasing, the National Literacy Trust has said... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
More news stories like this |
Bloomsbury is to offer online services to help unpublished authors learn about the publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#unpublished authors
Former Waterstone's m.d. Tim Coates is to launch Bilbary (www.bilbary.com), an international... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tim coates