BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled a beta test of an ad format dubbed Swarm. It allows advertisers to run campaigns simultaneously across all of his company's Web and mobile properties and six of its social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. "Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are," Cooper said. "We've done it, and in doing that we've built this power of an audience that crosses these different platforms." Cooper added that Swarm is a "cross-platform strategy that's designed to light up our entire network in a big, coordinated post." He didn't mention pricing for the ad unit during his address, although it's safe to say it will cost a premium compared to other BuzzFeed buys. NBCUniversal was the first to test the ad format to promote the movie Sisters, which stars Tina Fey and Amy Poehler. One week before the flick was released in December, the film studio ran ads across all of BuzzFeed's social and Web properties, resulting in BuzzFeed content making up three of the movie's top 10 pieces of content on Facebook that were tagged with the film's hashtag. "We're... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-13 00:00:00 UTC ]
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IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
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Hearst Magazines launches women's quarterly

Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week

[ Media Week | 2012-04-11 00:00:00 UTC ]
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Consumer Group: E-book Price Fixing Costs Big Bucks

E-book price fixing will cost consumers more than US$200 million this year, and U.S. antitrust authorities should take action against Apple and a group of... Continue reading at PC World

[ PC World | 2012-04-10 00:00:00 UTC ]
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Yale Publishing Course Aims to Expand Publishing’s International Scope, and Enhance Digital Monetization

Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
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Advertisers Recycle Print Ads For Tablets

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[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Amazon launches Kindle eBook store en Español, over 33,000 libros to choose from

Buenas noticias para todos los amantes de los libros que viven en Estados Unidos. Amazon acaba de anunciar una nueva tienda llamada eBooks Kindle en Español. El nuevo servicio dará acceso a más de 33,000 libros que se podrán leer en los diferentes dispositivos Kindle. Esta biblioteca virtual... Continue reading at Engadget

[ Engadget | 2012-04-05 00:00:00 UTC ]
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Tate launches e-commerce site for books, gifts

London’s Tate Group has launched a new e-commerce site selling books and other items... Continue reading at The Bookseller

[ The Bookseller | 2012-04-04 00:00:00 UTC ]
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Zite, CNN Launch Publisher Program To Ease Cease-And-Desist Concerns

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[ Fast Company | 2012-04-04 00:00:00 UTC ]
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Big Newspaper Publishers Cut Work Force 7% in 2011

While 2011 saw fewer announcements of layoffs and buyouts in the newspaper industry than previous years, attrition continued quietly and relentlessly, with the nation&rsquo;s biggest newspaper publishers trimming their combined work forces by 7.2 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-03 00:00:00 UTC ]
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'Los Angeles Review of Books' To Launch New, Enhanced Web Site

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[ Publishers Weekly | 2012-04-02 00:00:00 UTC ]
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Red launches book club and doubles books coverage

Red magazine is launching the Red Book Club and doubling the amount of space it dedicates to... Continue reading at The Bookseller

[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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Google Offers Publishers a Way to Monetize Content With Surveys

Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World

[ PC World | 2012-03-30 00:00:00 UTC ]
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LG unveils flexible plastic e-paper display, aims for European launch next month

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[ Engadget | 2012-03-29 00:00:00 UTC ]
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