BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled a beta test of an ad format dubbed Swarm. It allows advertisers to run campaigns simultaneously across all of his company's Web and mobile properties and six of its social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. "Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are," Cooper said. "We've done it, and in doing that we've built this power of an audience that crosses these different platforms." Cooper added that Swarm is a "cross-platform strategy that's designed to light up our entire network in a big, coordinated post." He didn't mention pricing for the ad unit during his address, although it's safe to say it will cost a premium compared to other BuzzFeed buys. NBCUniversal was the first to test the ad format to promote the movie Sisters, which stars Tina Fey and Amy Poehler. One week before the flick was released in December, the film studio ran ads across all of BuzzFeed's social and Web properties, resulting in BuzzFeed content making up three of the movie's top 10 pieces of content on Facebook that were tagged with the film's hashtag. "We're... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Waterstones has today (12th June) launched a buy-one-get-one-half-price (BOGOHF) Summer Reading... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Bloomsbury has launched a new imprint, Rouleur Books, in partnership with specialist cycling... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Lekiosk, a digital magazine newsstand app, has launched in the UK and is offering subscriptions to around 100 titles from publishers including Condé Nast, Immediate Media and Dennis. Continue reading at Media Week
[ Media Week | 2012-06-11 00:00:00 UTC ]
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Oxford University Press has launched a roaming service for students and academics who read... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Pan Macmillan is searching for a panel of readers to help create reading group content for... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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The tech genius who helped Arianna scale tries his own thing: A lightweight publishing platform aimed at the Tumblr/WordPress set. Continue reading at AllThingsD
[ AllThingsD | 2012-06-06 00:00:00 UTC ]
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Bonnier has launched a new company, Bonnier Books New Markets, to focus on strategic acquisitions... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Sony has decided to join the web-based shopping party, launching an online reader store for its e-inked devices and companion apps. Any e-Books purchased will arrive ready-to-read on the Reader app or other suitably wireless device, with titles also working on any Adobe DRM-supported apps and... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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Jason Pontin has a daunting task at hand. The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is... Continue reading at AdWeek
[ AdWeek | 2012-06-05 00:00:00 UTC ]
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Everyone! Check under your chairs! It's a...new book club from Oprah! Yep, the former queen of daytime TV is revamping her famed literary organization for the 21st century. Winfrey says she was so taken by Cheryl Strayed's Wild, that she absolutely had to get back on the book peddling bandwagon.... Continue reading at Engadget
[ Engadget | 2012-06-02 00:00:00 UTC ]
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The Guardian is launching an interactive map of the UK and Ireland’s bookshops in... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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Amazon and the Independent Publishers Group in the US have reached a settlement over their ebook... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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Military history publisher Osprey has set up Digital Rights Management-free digital list aimed at... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Latitude Festival is launching a monthly book club in London, with the first to be held today... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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A “high-profile defeat” for publishers is how Brandon Butler, director of public policy initiatives at the Association of Research Libraries, described the May 11 verdict in Cambridge University Press et. al. v. Mark Becker et. al., a closely watched copyright case involving the use of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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The top three titles on Sweden’s fiction list in April were all in new positions, including Kristina Ohlsson’s Hostage. Ohlsson published her first book in the U.S. in February 2012 with Atria—Unwanted, a mystery cited for “superior prose, plotting, and characterization” in its starred review... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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Amazon has launched its CreateSpace today (17th May) in Europe, which means that authors who self... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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