BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled a beta test of an ad format dubbed Swarm. It allows advertisers to run campaigns simultaneously across all of his company's Web and mobile properties and six of its social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. "Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are," Cooper said. "We've done it, and in doing that we've built this power of an audience that crosses these different platforms." Cooper added that Swarm is a "cross-platform strategy that's designed to light up our entire network in a big, coordinated post." He didn't mention pricing for the ad unit during his address, although it's safe to say it will cost a premium compared to other BuzzFeed buys. NBCUniversal was the first to test the ad format to promote the movie Sisters, which stars Tina Fey and Amy Poehler. One week before the flick was released in December, the film studio ran ads across all of BuzzFeed's social and Web properties, resulting in BuzzFeed content making up three of the movie's top 10 pieces of content on Facebook that were tagged with the film's hashtag. "We're... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-13 00:00:00 UTC ]
News tagged with: #ad unit #amy poehler #small portion #third-party measurement

Other Publishing stories related to: 'BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach'

Australia to Play Big Role in News Corp.'s Publishing SpinOff

In splitting News Corp. into two companies, Rupert Murdoch is creating something he hasn't had in years: an Australian media company. By some measures, the publishing company to emerge from the division of News Corp. sometime next year will have ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing spinoff #rupert murdoch

Johnny Depp will launch a publishing imprint

Infinitum Nihi – Johnny Depp's new publishing imprint with partner HarperCollins – will publish titles including a Bob Dylan biography and a novel by Woody Guthrie. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnny depp #publishing imprint

Amazon.com tells customers: settlements a "big win"

Amazon.com has begun telling customers that they may be eligible to receive a refund on ebooks... Continue reading at The Bookseller

[ The Bookseller | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big win

Last-minute delay to UK Nook launch

The UK launch date for Nook e-readers has been delayed by two weeks, with the products now not... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook e-readers

The Irrational Allure of the Next Big Thing

Earlier this week, Random House shelled out more than $3.5 million for Lena Dunham’s first book, Not That Kind of Girl. She has an amazing résumé for anyone, let alone a 26-year-old, having directed two feature films and scored four Emmy nominations for her TV show, HBO’s Girls. But what makes... Continue reading at Slate

[ Slate | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big thing #lena dunham #emmy nominations #tv show #track record

Harper and PT launch global system

HarperCollins will introduce a “globally integrated system” for its editorial,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
More news stories like this |

Chicago Tribune Launches Ebook Initiative - but L.A. Times Opts Out

Tribune Company has kicked off an ebook initiative in partnership with Agate Publishing, collecting stories and photos from the Chicago Tribune and two other newspapers and selling them as digital long-form features. Tribune, which has already relea ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune company #chicago tribune #ebook initiative #agate publishing

Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$40 million #editorial content #usa today #york office

Complex Media Launches Alternative Food Media Site

Complex Media, a trend-spotting network of style, sports and entertainment media aimed at 18-34 year old males, has now entered the food space with the launch of FirstWeFeast.com. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #food space

Interactive Kama Sutra launched

UK erotica publisher Xcite Books is selling world rights to the first interactive Kama Sutra at... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this |

Angry Birds launches book app

Rovio, the creator of the hugely popular mobile game Angry Birds, will partner with Cern to... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this |

National Book Tokens to launch e-gifting card with Gardners

National Book Tokens is to launch an e-gifting card for digital books with the content to be... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books

Google and publishers reach settlement on digitized books case

Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
More news stories like this |

‘Casual Vacancy’ and the State of Big (Print) Debuts

After months of hype, the first adult novel from J.K. Rowling debuted with the third biggest print opening of 2012. At outlets tracked by Nielsen BookScan, The Casual Vacancy sold 156,679 copies in its first week—enough to place it behind only No Easy Day by Mark Owen (254,046 copies) and Fifty... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #casual vacancy #outlets tracked #nielsen bookscan #easy day #biggest debut

AAP reaches agreement with Google

The Association of American Publishers (AAP) and Google have reached a settlement agreement over... Continue reading at The Bookseller

[ The Bookseller | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #settlement agreement

Column: A Tumblr Ad Network? Why Not?

As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek

[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long line

Pearson Foundation and Booktrust launch reading comp

Children's author Jeremy Strong has launched a new national schools reading competition... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson foundation

Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #rising stars #david cohen #universal mccann