BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled a beta test of an ad format dubbed Swarm. It allows advertisers to run campaigns simultaneously across all of his company's Web and mobile properties and six of its social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. "Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are," Cooper said. "We've done it, and in doing that we've built this power of an audience that crosses these different platforms." Cooper added that Swarm is a "cross-platform strategy that's designed to light up our entire network in a big, coordinated post." He didn't mention pricing for the ad unit during his address, although it's safe to say it will cost a premium compared to other BuzzFeed buys. NBCUniversal was the first to test the ad format to promote the movie Sisters, which stars Tina Fey and Amy Poehler. One week before the flick was released in December, the film studio ran ads across all of BuzzFeed's social and Web properties, resulting in BuzzFeed content making up three of the movie's top 10 pieces of content on Facebook that were tagged with the film's hashtag. "We're... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Google upstages Amazon with Japan Nexus launch

Hints at a Kindle launch for Japan in October have been upstaged by Google’s sudden... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Kobo Touch, localized e-bookstore reach Portugal through FNAC

It's all too easy to forget in English-speaking countries that the e-reading selection often isn't as diverse in other parts of the world, where local authors are often kept out of the equation. The Portuguese may know that all too well, which makes Kobo's arrival in their country a potential... Continue reading at Engadget

[ Engadget | 2012-09-25 00:00:00 UTC ]
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Trade gears up for Rowling launch

Booksellers are gearing up for the release of J K Rowling’s new novel next Thursday (27th... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Bloomsbury launches Indian arm

Bloomsbury is expanding internationally, with the launch of Bloomsbury India today (21st... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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'Big X' marks the spot for Hodder

Hodder & Stoughton has acquired the first biography of Roger Bushell, better known as "... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Publishers reach agreement with EC over agency

The European Commission has begun the process of dismantling the agency model after finding... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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German book chains launch new e-reader

German book chains Weltbild and Hugendubel have reacted swiftly to Amazon's announcement... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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Headline launches Eternal Romance imprint

Headline is launching a new digital imprint Eternal Romance, with three paranormal romance novels... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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Toys R Us to launch US kids’ tablet

Retailer Toys R Us is set to launch a tablet for children in the US, pre-uploaded with a number... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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SF Chronicle Launches 49ers Digital Magazine

The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
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Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
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John Bond launches Whitefox

John Bond, former m.d. of Press Books at HarperCollins, has teamed up with former HarperPress... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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New York bookshop launches rescue mission to digitize out-of-print sci-fi titles

Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget

[ Engadget | 2012-09-04 00:00:00 UTC ]
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How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Woman's Own refreshes magazine and launches standalone website

Woman's Own, IPC Connect's weekly women's title, is set to revamp its print edition and launch a standalone website. Continue reading at Media Week

[ Media Week | 2012-09-03 00:00:00 UTC ]
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E-book Publishers Reach $69 Million Settlement With States

Three book publishers will pay more than US$69 million to U.S. states to settle charges they collaborated to fix prices of ebooks. Continue reading at PC World

[ PC World | 2012-08-30 00:00:00 UTC ]
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Amazon launches Appstore in Europe

Amazon has today (30th August) launched its Appstore in Europe, including in the UK, Germany,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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States reach $69 million settlement with three publishers in ebook price fixing case

When the US Department of Justice sued Apple and five major book publishers over alleged ebook price rigging, it immediately became clear that a few of these companies would do just about anything to avoid trial. That same day, three of the publishers -- HarperCollins, Simon & Schuster and... Continue reading at Engadget

[ Engadget | 2012-08-30 00:00:00 UTC ]
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B&N to launch My Little Pony Nook ebooks

Barnes & Noble has formed its first partnership with Hasbro to create My Little Pony ebooks... Continue reading at The Bookseller

[ The Bookseller | 2012-08-29 00:00:00 UTC ]
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Amazon launches London discounted deals website

Amazon has also begun piloting a UK discounted daily deals website, AmazonLocal, to rival sites... Continue reading at The Bookseller

[ The Bookseller | 2012-08-29 00:00:00 UTC ]
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