BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled a beta test of an ad format dubbed Swarm. It allows advertisers to run campaigns simultaneously across all of his company's Web and mobile properties and six of its social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. "Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are," Cooper said. "We've done it, and in doing that we've built this power of an audience that crosses these different platforms." Cooper added that Swarm is a "cross-platform strategy that's designed to light up our entire network in a big, coordinated post." He didn't mention pricing for the ad unit during his address, although it's safe to say it will cost a premium compared to other BuzzFeed buys. NBCUniversal was the first to test the ad format to promote the movie Sisters, which stars Tina Fey and Amy Poehler. One week before the flick was released in December, the film studio ran ads across all of BuzzFeed's social and Web properties, resulting in BuzzFeed content making up three of the movie's top 10 pieces of content on Facebook that were tagged with the film's hashtag. "We're... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-13 00:00:00 UTC ]
News tagged with: #ad unit #amy poehler #small portion #third-party measurement

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Touch Publishing Platform Onswipe Now Reaching 10M Monthly Active Users On iOS

Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #touchscreen devices #big year

Bargain Prices & Amazon Promo Equal Big Sales

Between December 3 and December 14, Amazon ran its “12 Days, 12 Books” promotion, which saw limited supplies of 12 books reduced to bargain prices over 12 days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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Pope Benedict’s Latest Volume Scores Big

Appearing on all three November lists highlighted this week is Jesus of Nazareth: The Infancy Narratives by Pope Benedict XVI. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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Justice Department, Penguin Reach Settlement on E-Book Pricing

The Justice Department said today it had reached a settlement with Penguin Group (USA), one of six companies it had accused of conspiring to raise prices of ebooks. The agreement, if approved by the court, would leave only two companies -- Apple and Macmillan -- facing the lawsuit, due to go to... Continue reading at AllThingsD

[ AllThingsD | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #e-book pricing #raise prices #simon schuster

'Boycott Amazon' campaign launched

The Ethical Consumer magazine and campaign group has launched a campaign to persuade customers to... Continue reading at The Bookseller

[ The Bookseller | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign group #boycott amazon

Big Green Bookshop teams with Angry Robot

North London independent The Big Green Bookshop is teaming up with Angry Robot Books to offer... Continue reading at The Bookseller

[ The Bookseller | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #angry robot

Hot Key launches writing project

Hot Key Books has launched a free interactive writing project, "Fleur Hitchcock's Story... Continue reading at The Bookseller

[ The Bookseller | 2012-12-11 00:00:00 UTC ]
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B&N launches 'buy a Nook, we'll give a book,' promoting literacy one rhyme at a time

Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget

[ Engadget | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book charity #bn launches #ll give #promoting literacy #barnes noble #christmas day

Egmont to launch new Fairy Animals series

Egmont Press will be launching a new series, Fairy Animals of Misty Wood, next year, with five... Continue reading at The Bookseller

[ The Bookseller | 2012-12-10 00:00:00 UTC ]
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Amazon Kindle bookstore reaches Canada, cuts Americans (partly) out of the loop

Canadians have had to be content with a form of Kindle Store limbo until now. They could buy Kindle ebooks, but they've had to rely on a US-centric portal that scarcely acknowledges their literary tradition. As of this weekend, they don't have to cross the virtual border: Amazon Canada now has... Continue reading at Engadget

[ Engadget | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary tradition #margaret atwood #kindle paperwhite

Should Book Editors Be Involved in Social Media Engagement?

The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book editors

What’s Behind Kobo, Google and Amazon’s Simultaneous Brazil Launch?

In the rush to market in Brazil, three international ebook sellers staked their claim on the same day. Why? The reasons are clear, but perhaps a bit ephemeral. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
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Lion Hudson launches Christian fiction imprint

Lion Hudson is launching a fiction imprint “as a platform for Christian novelists from all... Continue reading at The Bookseller

[ The Bookseller | 2012-12-06 00:00:00 UTC ]
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Curtis Brown launches digital programme with Kindle Direct Publishing

Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller

[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Mobile Self-publishing Platform XinXii Launches in Russia

German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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‘The Hobbit’ Tops in Social Media

The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-03 00:00:00 UTC ]
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Txtr Launches E-Book Store in Denmark

Berlin-based startup txtr has launched a Danish ebook store, with special promotions from two Danish publishers set to begin on December 3rd. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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HarperCollins Launches New Imprint for the YA Market

HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins launches #ya market