Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics' count of overseas traffic.It blamed the discrepancy on publishers' growing model of distributing content across multiple platforms, some their own and others belonging to internet giants like Facebook."There's just this kind of growing frustration," said Julie Hansen, president and chief operating officer at Business Insider. "There are so many platforms with so many people, yet they're not reflected in the numbers." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
News tagged with: #digital traffic #distributing content #internet giants #growing frustration

Other Publishing stories related to: 'Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate'

The Possibilities and Challenges of Digital African Publishing

Emma Shercliff looks into the creative process in African publishing and distributing an anthology of digital romance writing from Nigeria's Ankara Press. The post The Possibilities and Challenges of Digital African Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative process #african publishing

5 Takes on the Challenges and Opportunities of Digital Video

In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek

[ AdWeek | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #two-week period #constant state

News Corp confirms Rebekah Brooks is in talks on new digital business

Rupert Murdoch publisher’s former UK chief, who was cleared of phone-hacking charges last year, is unlikely to be involved with the Sun, according to sourcesRupert Murdoch’s News Corporation has confirmed that it is in talks with Rebekah Brooks, the former Sun and News of the World editor... Continue reading at The Guardian

[ The Guardian | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business #rebekah brooks #senior role #recent visit #london bridge

Inside the Economics of Digital Comics with Todd Allen

Todd Allen has been keeping tabs on digital comics since the mid-aughts, and he's just released a ground-breaking new edition of 'The Economics of Digital Comics' that reveals a wealth of financial details rarely disclosed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital comics #todd allen

Investors buy stake in Business Insider for $25M

A group of investors led by Axel Springer SE, Europe's biggest newspaper publisher, has paid $25 million for a stake in Business Insider Inc. as the German media company seeks to expand its digital... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #investors led

As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attract audiences #big feature

Why digital publishers want to be in the magazine business

Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine business #digital publishers #online publishers

Will a new editor find an audience for his 'religiously digital' newspaper?

In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian

[ The Guardian | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dozen books #print version #spending half

Digital Publishing and the Art of Achieving Audience Loyalty

Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you&rsquo;ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #magazine publishers #hundred years #ll find

New Cash, New Questions for Business Insider

Business Insider, one of the sites at the forefront of creating a native digital publishing model, happily announced the other day an additional investment of $12 million, bringing its total to about $30 million. Started by former securities ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #additional investment #$12 million #$30 million

Google's New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek

[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #palm springs #ad business #neal mohan #press release

Measuring Your Digital Magazines

Understanding why and how readers engage with the product will inform your marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines

Mirror, Independent and Standard enjoy festive website traffic boost | Digital ABCs

Three sites buck annual trend, but Mail, Guardian and Telegraph report month-on-month declines in daily unique browsersMirror Group Digital, Independent.co.uk and Standard.co.uk enjoyed month-on-month traffic gains in December, when the festive holiday usually results in newspaper website user... Continue reading at The Guardian

[ The Guardian | 2014-01-23 00:00:00 UTC ]
More news stories like this |

Argentina’s Bookstores Thrive Despite Digital Challenges

Despite the growth of online bookselling and a 7X increase in the number of ebooks, Argentina's 2,256 bookstores are still responsible for 80% of annual book sales. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online bookselling

Facing Challenges, Mexico Commits to Digital Publishing Push

Mexico's digital publishing industry has been hampered by low internet penetration, yet the government and publishers are fighting to move ahead and innovate. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move ahead

Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek

The FT Has “Crossed Over” to Become a Digital Business — but Can Anyone Else Replicate that Feat?

A new profile of the Financial Times is the latest piece to hold up the company as a model for traditional publishers that want to create a digital-era business. It sounds great, but it&rsquo;s not very realistic. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest piece #traditional publishers

In New Book, Google's Schmidt and Cohen Tackle Digital Challenges

Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD

[ AllThingsD | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eric schmidt #book titled #executive chairman #jared cohen #digital age

The Daily Beast’s Digital Challenge

In 2008, The Daily Beast launched as an ambitious online effort by magazine legend Tina Brown. That effort took a detour two years ago, when it merged with old-line print publication Newsweek. The result is a publication that has crafted a model tha ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily beast