Browsers block ads, threaten free sites, researchers say

Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model of the Internet, said PageFair, a company that's helping content publishers audit the problem and try to stem some of the bloodletting. "It's a vicious cycle," said Neil O'Connor, CEO of Dublin-based PageFair. "Ads are becoming more aggressive to capture eyeballs, but that forces more people to install ad-blocking software. It's a lose-lose situation." But without ads and the revenue they generate, most content publishers cannot sustain operations. Sans ad revenue, the only options are to charge for access—the path taken by publishers like the Wall Street Journal and the New York Times—or fold the tent. [Note: Computerworld and most IDG news sites rely on advertising for revenue.] To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2013-08-24 00:00:00 UTC ]
News tagged with: #content publishers #vicious cycle

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News publishing giant Gannett sues Google for monopolizing ad tech

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[ Engadget | 2023-06-20 16:46:02 UTC ]
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How ad platforms are inflating streaming TV performance

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[ Digiday | 2023-06-20 13:41:01 UTC ]
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Saint Dolly does it again: Imagination Library expands free book efforts in California

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[ Los Angeles Times | 2023-06-07 15:51:03 UTC ]
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Twitter's ad sales have reportedly dropped by 59 percent since last year

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[ Engadget | 2023-06-06 09:25:43 UTC ]
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Rita Chang-Eppig on Researching Pirates for Her Debut Novel

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[ Literrary Hub | 2023-05-25 12:53:16 UTC ]
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Tensions Flare Inside The Messenger, a Fledgling News Site

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[ The New York Times | 2023-05-21 00:15:06 UTC ]
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Little Free Library Announces 2023 Outstanding Achievement Awards

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With Russia at war, fascism has taken hold of its young people, Canadian researcher finds

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[ Engadget | 2023-05-05 19:42:15 UTC ]
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[ Digiday | 2023-05-05 04:01:00 UTC ]
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Amazon rolls out free Roku-like TV channels for Fire devices

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[ Engadget | 2023-04-28 17:25:18 UTC ]
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Microsoft Designer’s superb, free AI art tools open to everyone

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Nick Johnson, influential digital media ad leader, dies at 55

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Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

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