Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model of the Internet, said PageFair, a company that's helping content publishers audit the problem and try to stem some of the bloodletting. "It's a vicious cycle," said Neil O'Connor, CEO of Dublin-based PageFair. "Ads are becoming more aggressive to capture eyeballs, but that forces more people to install ad-blocking software. It's a lose-lose situation." But without ads and the revenue they generate, most content publishers cannot sustain operations. Sans ad revenue, the only options are to charge for access—the path taken by publishers like the Wall Street Journal and the New York Times—or fold the tent. [Note: Computerworld and most IDG news sites rely on advertising for revenue.] To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2013-08-24 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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