Browsers block ads, threaten free sites, researchers say

Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model of the Internet, said PageFair, a company that's helping content publishers audit the problem and try to stem some of the bloodletting. "It's a vicious cycle," said Neil O'Connor, CEO of Dublin-based PageFair. "Ads are becoming more aggressive to capture eyeballs, but that forces more people to install ad-blocking software. It's a lose-lose situation." But without ads and the revenue they generate, most content publishers cannot sustain operations. Sans ad revenue, the only options are to charge for access—the path taken by publishers like the Wall Street Journal and the New York Times—or fold the tent. [Note: Computerworld and most IDG news sites rely on advertising for revenue.] To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2013-08-24 00:00:00 UTC ]
News tagged with: #content publishers #vicious cycle

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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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NYPL is Giving Away 500,000 Free Books This Summer!

As part of its summer programming, the New York Public Library is giving away 500,000 free books to kids and teens this summer! Continue reading at Book Riot

[ Book Riot | 2022-06-10 15:19:28 UTC ]
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What the research really says about American immigration

Two economic historians examine the evidence and conclude that immigrants are more a benefit than a burden. Continue reading at The Washington Post

[ The Washington Post | 2022-06-10 12:00:12 UTC ]
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Survey: Australian Researchers Back Mandatory Integrity Training

The Australian Academy of Science and Springer Nature team up on a first survey, one that may go to markets beyond Australia. The post Survey: Australian Researchers Back Mandatory Integrity Training appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-09 21:37:30 UTC ]
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The New York Public Library is giving 500,000 free books (for keeps!) to kids and families.

We’ve said it many, many times before and we’ll say it many, many times again: libraries represent the best of America. Today’s entry: the New York Public Library will give away 500,000 books this summer to help kids, teens, and families build their at-home libraries. In addition to English,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-09 14:17:10 UTC ]
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Freelance Isn’t Free Act Passes in New York State

After being introduced as a bill back in February, the Freelance Isn't Free Act has been passed in New York State. The law is intended to establish and enhance the rights of freelance workers including authors, journalists, and other writers on contract. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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A Group of Louisiana Libraries Block Cultural Displays

A group of Louisiana libraries block cultural displays, including Pride, Black and Woman's History Month, and others. Continue reading at Book Riot

[ Book Riot | 2022-06-02 22:08:33 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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U.S. Book Show: NCAC Head Defends Free Speech

The surge in challenges to books is nothing new, says Chris Finan, executive director of the National Coalition Against Censorship. What's new, he argues, is are First Amendment challenges from the left. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Ubisoft's free-to-play 'Roller Champions' heads to PC and consoles on May 25th

After it first unveiled the game at E3 2019, Ubisoft will finally release Roller Champions on May 25th, the publisher announced today. The free-to-play title will be available on PC, PlayStation 4 and Xbox One – as well as Xbox Series X/S and PS5 through backward compatibility – to start, with... Continue reading at Engadget

[ Engadget | 2022-05-18 20:15:19 UTC ]
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Free Comic Book Day is Back!

Free Comic Book Day is back!! Before you head to your local comic book store, check out our faves and remember to support your local. Continue reading at Book Riot

[ Book Riot | 2022-05-06 10:31:00 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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The New York Public Library makes four banned books free nationwide on its e-reader app

The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget

[ Engadget | 2022-04-13 23:48:05 UTC ]
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Free of the Earth: On the Tohono O’odham Nation’s Fight to Protect the Saguaro

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-11 08:49:54 UTC ]
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ABC's 'Abbott Elementary' and Scholastic bringing free book fairs to two L.A. schools

ABC, home of freshman comedy 'Abbott Elementary,' has partnered with Scholastic to host free book fairs at seven Title 1 schools between March 14-18. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-03-11 21:00:48 UTC ]
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Abbott Elementary is bringing free book fairs to underfunded schools.

Critics and audiences are hailing the release of Abbott Elementary, ABC’s new workplace sitcom created by and starring Quinta Brunson (and, by the way, featuring a virtuosic comedic performance by Janelle James). Abbott Elementary, which received the highest comedy ratings since Modern Family’s... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-10 20:19:56 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
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‘Research Pain Points’: Springer Nature Opens Its ‘Crosstracts’ Format

Academic publishing: For speed to publication and interdisciplinary collaboration, Springer Nature partners with RWTH Aachen. The post ‘Research Pain Points’: Springer Nature Opens Its ‘Crosstracts’ Format appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-21 16:17:13 UTC ]
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'Freelance Isn’t Free' Bill Introduced in New York State

The bill, should it become law, would build upon the similarly-named act implemented in New York City in 2017, expanding the protections for freelancers state-wide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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