Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model of the Internet, said PageFair, a company that's helping content publishers audit the problem and try to stem some of the bloodletting. "It's a vicious cycle," said Neil O'Connor, CEO of Dublin-based PageFair. "Ads are becoming more aggressive to capture eyeballs, but that forces more people to install ad-blocking software. It's a lose-lose situation." But without ads and the revenue they generate, most content publishers cannot sustain operations. Sans ad revenue, the only options are to charge for access—the path taken by publishers like the Wall Street Journal and the New York Times—or fold the tent. [Note: Computerworld and most IDG news sites rely on advertising for revenue.] To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2013-08-24 00:00:00 UTC ]
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The bill, should it become law, would build upon the similarly-named act implemented in New York City in 2017, expanding the protections for freelancers state-wide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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In ruling for the AAP, judge Deborah L. Boardman held that "striking the balance between the critical functions of libraries and the importance of preserving the exclusive rights of copyright holders" is "squarely in the province of Congress and not this Court or a state legislature." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-16 05:00:00 UTC ]
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We once again have to point out that you cannot actually “steal” from a little free library. And you should definitely not get the cops involved if you think someone is “stealing” the explicitly free things you’ve put out. Little free libraries do NOT come with means tests. But is it possible... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-11 15:43:09 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Tessa Hadley's "Free Love" follows a happy 1960s mother and wife who shocks her family — and herself. Continue reading at The Washington Post
[ The Washington Post | 2022-02-08 13:42:21 UTC ]
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A Tennessee school board removed the graphic novel about the Holocaust from middle school curriculums. Continue reading at HuffPost
[ HuffPost | 2022-02-02 08:44:58 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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From using your local library and supporting independent bookshops, to borrowing virtuallyMany websites offer ebooks and audiobooks at no cost. Project Gutenberg lists more than 67,000 out-of-copyright titles which can be read online or downloaded in a wide range of formats. Similarly, Librivox... Continue reading at The Guardian
[ The Guardian | 2022-01-31 07:00:45 UTC ]
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A late baby-boomer, I spent my tweens and adolescence in the 1970s under the Tolkien-woven spell of heroic fantasy, immersed in the imagined worlds of Ursula K. Le Guin’s Earthsea trilogy (1968-72), Patricia A. McKillip’s Riddlemaster trilogy (1976-79), and Evangeline Walton’s Welsh-myth-remix... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-26 09:55:39 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Children's literature has come a long way, but many books still link girls with emotions and boys with tools. Continue reading at HuffPost
[ HuffPost | 2022-01-14 23:54:17 UTC ]
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Books and culture PR agency ed public relations has launched a series of free online "salons" to demystify the role publicists play within the industry. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 13:28:05 UTC ]
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Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian
[ The Guardian | 2022-01-06 23:27:19 UTC ]
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The Athletic, which quickly came to prominence for publishing exclusive reporting and high-quality sports journalism, is getting a new owner. As first reported by The Information, The New York Times has agreed to buy the subscription-based digital media company for $550 million. The deal is... Continue reading at Engadget
[ Engadget | 2022-01-06 17:05:15 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Free Little Libraries are delightful to find but some creators take them to a new level. Here are eight unique free little libraries. Continue reading at Book Riot
[ Book Riot | 2021-12-30 11:31:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The LoveReading LitFest, which launched in March this year, has announced it is moving away from a members-only subscription model to become free to view. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 08:23:21 UTC ]
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