Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model of the Internet, said PageFair, a company that's helping content publishers audit the problem and try to stem some of the bloodletting. "It's a vicious cycle," said Neil O'Connor, CEO of Dublin-based PageFair. "Ads are becoming more aggressive to capture eyeballs, but that forces more people to install ad-blocking software. It's a lose-lose situation." But without ads and the revenue they generate, most content publishers cannot sustain operations. Sans ad revenue, the only options are to charge for access—the path taken by publishers like the Wall Street Journal and the New York Times—or fold the tent. [Note: Computerworld and most IDG news sites rely on advertising for revenue.] To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2013-08-24 00:00:00 UTC ]
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Springer Nature has introduced a free auto-translation service for books and manuscripts for its authors Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 08:57:50 UTC ]
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Executives at the cosmetic company Mary Kay Inc. have made repeated attempts in recent weeks to stop publication of a book about the company by Jennifer Bickel Cook, the long-time personal administrative assistant to founder Mary Kay Ash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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It’s now more apparent than ever that security is a critical aspect of IT infrastructure, and that devastating data breaches can occur from simple network line hacks. As shown in this book, combining the latest version of Python with an increased focus on network security can help you to level... Continue reading at Betanews
[ Betanews | 2021-10-13 17:39:30 UTC ]
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Octopus Books imprint Hamlyn has picked up Can You Make That Gluten-Free?, the first cookbook from reality TV star and "Celebrity Masterchef" finalist Megan McKenna. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 21:23:27 UTC ]
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Defector, The Daily Memphian, The Dispatch and other outlets of recent vintage are driving a shift in the digital media business. Continue reading at The New York Times
[ The New York Times | 2021-10-04 19:32:10 UTC ]
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Educational publishers Macmillan Learning, Cengage Group, Elsevier, McGraw Hill and Pearson have obtained a preliminary injunction against 60 websites that sell illegal, unlicensed copies of e-books. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 14:17:26 UTC ]
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The injunction is the fourth successful action in two years for the group, known as the Educational Publishers Enforcement Group, which consists of Cengage, Elsevier, Macmillan Learning, McGraw Hill and Pearson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-28 04:00:00 UTC ]
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A guide that can serve as a starting point to help you find interesting, relevant and fascinating free online english literature courses. Continue reading at Book Riot
[ Book Riot | 2021-09-21 10:40:00 UTC ]
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A number of Christian publishers launched their first children’s titles in 2021 to expand their mission and reach. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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Hay Festival has unveiled its free autumn programme for schools including a dedicated Winter Weekend, in-person Beacons Project and Welsh Scribblers Tour events. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 22:26:58 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Judge says demonstration was ‘peaceful’ but impacted Murdoch, Mail, Telegraph and Standard titlesSix Extinction Rebellion protesters on trial for blockading the printing press of some of the UK’s biggest newspapers have been found guilty.The activists appeared at St Albans magistrates court on... Continue reading at The Guardian
[ The Guardian | 2021-07-16 12:17:11 UTC ]
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Online retailer Bookshop.org is partnering with Modern Films on a new initative to support indie bookshops and film institutions across the UK, after a challenging 15 months owing to the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-06-29 08:56:46 UTC ]
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Research commissioned by Penguin Random House has revealed only 0.7% of English Literature GCSE students in England study a book by a writer of colour while only 7% study a book by a woman. Continue reading at The Bookseller
[ The Bookseller | 2021-06-28 22:57:04 UTC ]
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Are Little Free Libraries better in wealthier parts of town? I visited 25 of them in different areas of my city to compare and find out. Continue reading at Book Riot
[ Book Riot | 2021-06-24 10:38:00 UTC ]
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