The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Today, being a media company takes tech chops. Along with creating home-grown CMS, publishers often boast about their engineering prowess. From Time Inc., with 1,000 technologists, to The Huffington Post with 100, there is a wide range of how many technology employees publishers have on staff --... Continue reading at Digiday
[ Digiday | 2015-07-09 00:00:00 UTC ]
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Following the debate over whether authors should be paid to appear at festivals, children’s writers have warned that fewer schools are now offering to pay for author visits. Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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A Swedish romance set to make American publishing history, and a Spanish coming-of-age novel by the co-author of a popular crime series are among the titles heating up the global market this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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Playwright and PEN winner Victor Lodato sells his sophomore novel to SMP, YouTube star Marzia Bisognin lands a deal for her debut novel, former senators Tom Daschle and Trent Lott explore a D.C. crisis at Bloomsbury, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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Nicholas Sparks is more than just a bestselling author of sappy romantic fiction; he's a pop culture phenomenon. A former pharmaceutical salesman from Omaha, Nebraska, Sparks has sold a reported 97 million books worldwide, and the films based on them have, so far, have grossed a total not far... Continue reading at Stuff
[ Stuff | 2015-07-03 00:00:00 UTC ]
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A former Playboy bunny hops onto this week’s PW Bestsellers lists. Plus other reality TV stars make their list debuts, and a Disney prequel has its best week yet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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Production company Kindle Entertainment has bought the rights to develop David Melling’s Hugless Douglas character into a TV show. The deal was brokered by Karen Lawler, executive manager of licensing at Hachette Children’s Group (HCG), and Nirmal Sandhu, head of rights at HCG, with Val... Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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This week, dirty Seinfeld fan fiction, a David Lynchian campus novel, and Kim Stanley Robinson's latest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
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The British Academy of Film and Television Arts (BAFTA) is looking for aspiring writers of children’s films and TV shows for its new writing forum. The competition is part of the BAFTA Rocliffe New Writing Forum, a long-running initiative which was created to give a platform to undiscovered... Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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Retailers that trade in quickly produced, mass-market clothing have been running circles around iconic legacy brands like American Apparel, Abercrombie & Fitch, J. Crew and the Gap lately. Among the most prolific so-called fast-fashion brands is H&M. The Swedish retailer has mastered the... Continue reading at Digiday
[ Digiday | 2015-06-22 00:00:00 UTC ]
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Irving, Tex., gets its first bookstore in two years with the opening of a Half Price Books, while new stores open in both Brooklyn, N.Y., and Spearfish, S.D. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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During a recent talk show chat, "Game of Thrones" actress Maisie Williams revealed she had listened to fans' online opinions when crafting her scrappy Arya Stark character, originally written as a left-handed swordswoman in George R.R. Martin's book series. "The fans are so die-hard; they're... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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After attending a panel discussion on 'The Crisis of American Fiction,' in which an all-male panel discussed only male authors for an entire hour, author Kamila Shamsie began to research the dearth of women in publishing and literary fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-18 00:00:00 UTC ]
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A debut novel published by Mantle, Ray Celestin’s The Axeman’s Jazz, has been optioned for television by independent film production company See-Saw Films. See-Saw Films, which produced “The King’s Speech” and “Shame”, optioned the rights from Lucinda Prain at Casarotto, Ramsay &... Continue reading at The Bookseller
[ The Bookseller | 2015-06-17 00:00:00 UTC ]
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As Facebook rolls out its “Instant Articles” initiative, in which news entities such as the New York Times and The Guardian are publishing directly to the social network, instead of just posting links to their own sites, media org ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
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Lee portrayed evil wizard Saruman in the 'Lord of the Rings' trilogy, which was released between 2001 and 2003, as well as the later 'Hobbit' films. He was a big fan of the book series himself and recalled how those on set would ask him obscure 'Rings' questions. 'They never caught me out – not... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-12 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state.... Continue reading at AdWeek
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
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E-book sales in the US declined by 6% in 2014 compared to the year before, statistics released by Nielsen show. Information presented at BookExpo America and derived from PubTrack Digital, which collects ebook sales data from more than 30 of the largest publishers in the US, showed that in 2014... Continue reading at The Bookseller
[ The Bookseller | 2015-06-02 00:00:00 UTC ]
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