The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Television 360, Endemol Shine Studios and publisher Diogenes are teaming up to bring Patricia Highsmith’s Tom Ripley books to television. Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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In 1955, poet Lawrence Ferlinghetti, cofounder of City Lights Bookstore, decided to launch a publishing imprint with his own first book of poems, "Pictures of the Gone World." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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RTL and ProSiebenSat1’s failed court case against maker Eyeo follows similar lawsuit by Zeit Online and HandelsblattGerman broadcasters RTL and ProSiebenSat1 have lost a court action against Eyeo, the maker of online ad-blocking software AdBlock Plus.A spokesperson for the court confirmed the... Continue reading at The Guardian
[ The Guardian | 2015-05-27 00:00:00 UTC ]
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In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast... Continue reading at Advertising Age
[ Advertising Age | 2015-05-19 00:00:00 UTC ]
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'Explainer,' the upcoming book by 'What If?' writer Munroe, is already near the top of bestseller lists despite not being published until November. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-15 00:00:00 UTC ]
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Hulu picked up Seinfeld, and now Netflix is working on a new show with Ellen DeGeneres -- but it's not a mid-90s sitcom at all. The two will create a 13-episode series based on the Dr. Seuss book Green Eggs and Ham that's due to arrive in 2018, aimed... Continue reading at Engadget
[ Engadget | 2015-04-30 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended April 19, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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When introducing new learning products to today’s market, personalization is key to success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Nigella Lawson will return to television this autumn with a BBC TV series to accompany her latest cookery book, Simply Nigella: Food to Nourish Body & Soul (Chatto & Windus), BBC2 controller Kim Shillinglaw announced yesterday (21st April), as part of a raft of new programming for the... Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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The BBC has commissioned two TV series based on books by crime writer Mark Billingham, the author revealed on “BBC Breakfast” this morning (21st April). Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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Gannett, the media company that is spinning off its publishing business, said Tuesday it'll run its broadcasting and digital units under the new corporate name TEGNA. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-21 00:00:00 UTC ]
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A bevy of upcoming books take aim at former Secretary of State and presumptive Democratic presidential nominee Hillary Clinton. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-21 00:00:00 UTC ]
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A bevy of upcoming books take aim at former Secretary of State and presumptive Democratic presidential nominee Hillary Clinton. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-21 00:00:00 UTC ]
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TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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ITV has commissioned a drama series based on the Merrily Watkins novels by Phil Rickman. Following a country vicar with a sideline in exorcism, the latest in the series of cult novels, The Magus of Hay, was published by Corvus in 2013. The next in the series, Friends of the Dusk, will be... Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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Mainlander by Will Smith has been optioned for television by See-Saw Films. The book, published by Fourth Estate in February, follows a British man who moves to Jersey, where he becomes involved in the case of a missing child. Smith is a writer, actor and comedian who has appeared in TV... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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Specs Who Gayle King Age 60 Claim to fame Co-host of CBS This Morning (weekdays at 7 a.m.) and editor at large of O, The Oprah Magazine (currently celebrating its 15th anniversary) Base New York Twitter @GayleKing What's the first information you consume in the morning? I get up at 3:30, so I... Continue reading at AdWeek
[ AdWeek | 2015-04-14 00:00:00 UTC ]
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The seventh annual Publishing for Digital Minds Conference kicked off the London Book Fair, with the main exhibits officially opening on Tuesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of How To Be Both, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-04-10 00:00:00 UTC ]
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A John Green-like debut novel from France draws international buyers; the memoir by a once-illiterate Colombian artist gets set as a future Penguin Classic; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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