The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Dividing the digital publishing industry into legacy and new media falsely undermines newspapers capacity for innovation Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-07 00:00:00 UTC ]
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HarperCollins and Simon & Schuster had a busy few days last week: the two companies announced their quarterly earnings, received words of encouragement from their corporate owners, and made changes in their Canadian operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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Lara Jo Regan, author of 'Dogs in Cars' (Countryman Press, 9781581572797) will appear on NBC’s 'Today' on Friday, November 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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This week in children's apps, a bestselling bedtime story comes to life, Little Critter learns about generosity, and The Cat in the Hat explores the weather. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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Bertelsmann has continued its rapid education expansion with a direct investment in iNurture Education Solutions, a provider of higher education services in India. Shobhna Mohn, executive vice president of emerging markets at Bertelsmann, said the investment addressed two of the company's... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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Comics like Powers are flooding networks, cable, and now your PlayStation--often with a more diverse cast than they had on the page.In December of 1999, well before he became the man behind every Marvel title of note from Avengers to X-Men, writer and artist Brian Michael Bendis published a... Continue reading at Fast Company
[ Fast Company | 2014-10-31 00:00:00 UTC ]
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Ann Leckie's prize-winning sci-fi novel Ancillary Justice (Orbit UK) has been optioned for TV. Writing on her blog, the author revealed that the book has been optioned by production company Fabrik and Fox Television Studios, which previously worked together on the US version of "The Killing"... Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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In October, three new cookbooks based on hit TV shows will help you take your fandom to the next level—into the kitchen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-20 00:00:00 UTC ]
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Anna Lena Films has acquired the film and TV rights for Wilbur Smith’s novel Desert God, published by HarperCollins. The rights were bought from Kevin Conroy Scott at Tibor Jones Management. The deal also includes film and TV rights to River God and The Seventh Scroll, also from the Epic... Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, wh ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-15 00:00:00 UTC ]
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Publisher promises it will arm you with enough vocabulary and grammar to have a complete conversation in DothrakiLanguages created for TV shows can have a powerful fascination for fans: just look at Star Treks Klingon language for proof of that. Game of Thrones Dothraki language also fits into... Continue reading at The Guardian
[ The Guardian | 2014-10-14 00:00:00 UTC ]
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It's been a time of expansion, and experimentation, HarperCollins CEO Brian Murray told a Frankfurt Book Fair audience, from the acquisition of Harlequin, to new strategies such as direct to consumer models, and subscription access. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary... Continue reading at Advertising Age
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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This week, new Marilynne Robinson, new Walter Isaacson, and the incredible "Citizen." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Gotham invests in canine, Jimmy Choo and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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As the publishing world gathers at the 2014 Frankfurt Book Fair, the book business sits on the brink of some major changes, with a wave of new services and devices poised to take digital publishing—and digital reading—to another level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013 setting the record and this year looking good. And with massive success stories like Game of Thrones... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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“I was Dick Donner’s assistant for four years, where I just constantly asked him about Superman,” confessed Geoff Johns, chief creative officer of DC Comics. “And The Goonies. He told me once that if he’d done another Superman movie, he would have made it about Brainiac, and I was just like,... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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This week highlighted the resurgence of indies with the opening and reopening of four new bookstores and the addition of a new Miami-based Books and Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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