Broadcast autopsy: 6 things we learned from digging in the guts of the 2018-19 TV season

The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Samsung's thing for (faux) leather continues with the ATIV Book 9 Style

Samsung's clearly been listening to Venus in Furs a lot recently, which explains why it's gone a bit crazy on the faux-leather all of a sudden. After covering both the Galaxy Note 3, Galaxy Tab Pro and Chromebook 2 in the stuff, the company has now... Continue reading at Engadget

[ Engadget | 2014-03-08 00:00:00 UTC ]
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Job Moves: March 6, 2014

Sophie Cottrell has been promoted to to senior v-p, corporate communications at Hachette Book Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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Authors on the Air March 6, 2014: Pat Williams

Pat Williams, author of "The Mission is Remission: Hope For Battling Cancer" (HCI, 9780757317828), will appear on "CBS This Morning" on Friday, March 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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Six things to know to avoid being sued for defamation in Australia

If you tweet, have a Facebook account or post photos on Instagram, then congratulations – you’re a publisher. Here is a guide to protecting yourself against legal action on social mediaPaul Farrell Continue reading at The Guardian

[ The Guardian | 2014-03-05 00:00:00 UTC ]
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Children's reading levels 'flatline from Year 6'

There is something “seriously amiss with the way secondary schools encourage young people... Continue reading at The Bookseller

[ The Bookseller | 2014-03-05 00:00:00 UTC ]
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Vice's Shane Smith: 'Young people are angry and leaving TV in droves'

The multimedia empire's chief executive on video journalism, North Korea – and why he won't be taken over by a big rivalShane Smith stayed up late getting drunk with one of his presenters, and now he is exhausted, hungover and behind schedule. Bottles of spirits stand, taunting him, from a table... Continue reading at The Guardian

[ The Guardian | 2014-03-02 00:00:00 UTC ]
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Bio Channel's Website to Outlive the TV Network

A&E Networks is killing off the Bio Channel this summer to install the new FYI Network, but it's not killing off the Bio website.Instead, the cable network is shifting control of the site to digital publisher Say Media, which will run editorial, ad sales, technology and marketing for the... Continue reading at Advertising Age

[ Advertising Age | 2014-02-28 00:00:00 UTC ]
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Georgia to be Guest of Honor at Frankfurt 2018

Representatives from the book fair and Georgia came together for a signing in Berlin on February 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
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Publishing for All Seasons

A bookseller, distributor, and publisher, gathered for another installment of PW's discussion series on the Future of Book Publishing to discuss the relevancy of publishing seasons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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How Young Is Too Young To Learn About The Singularity?

Gennady Stolyarov wants to introduce kids to transhumanism. Is this the Snow White of the modern age--or something creepier?Can people really live forever? A children's book author has joined the growing chorus of transhumanist voices insisting that we soon may. That's right kids, you too could... Continue reading at Fast Company

[ Fast Company | 2014-02-25 00:00:00 UTC ]
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Skip The Hedge Fund: We Need Young People To Take Risks And Build Inspiring Things

Our definition of success has become narrow, boring, and limited. If we want young people to be creative and innovative, we need to reward them for it. The following is an excerpt from Smart People Should Build Things by Andrew Yang. Copyright 2014 Andrew Yang. Reprinted courtesy of Harper... Continue reading at Fast Company

[ Fast Company | 2014-02-24 00:00:00 UTC ]
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Heron Books signs TV scientist

Heron Books, an imprint of Quercus Books, has bought a new title about evolution by Professor... Continue reading at The Bookseller

[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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2014 TV Upfront and Digital NewFront Calendar

TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age

[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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Bloomberg Media CEO Justin Smith: Expect Splashier Storytelling on Bloomberg TV

Justin Smith, CEO of Bloomberg Media Group, is slated to wrap up a 100-day review of the company in the coming weeks, when he is expected to offer recommendations on the future of the global media conglomerate's TV division and digital and print operations, including Bloomberg Businessweek.His... Continue reading at Advertising Age

[ Advertising Age | 2014-02-11 00:00:00 UTC ]
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2013 Sales at HBG Rose 6%

Driven by a solid fourth quarter and good sales for the year in the U.S., Lagardere reported sales of 2.07 billion euros in its publishing division for 2013, down from 2.08 billion in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Angry Nerd</em>: Everyone Loves Wonder Woman. So Where's Her TV Show?

A kick-ass lady protagonist? Check. Greek mythology? Check. Comic book source material? Check. Wonder Woman has all the ingredients for a hit TV series. So?where is it? Continue reading at Wired

[ Wired | 2014-02-06 00:00:00 UTC ]
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Netflix to spend $3bn on TV and film content in 2014

On-demand streaming site ended 2013 with net profits of $112m despite rise in cost of international rights and commissioningNetflix is committed to spending almost $3bn on TV and film content in 2014 and more than $6bn over the next three years, as the cost of securing international rights and... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
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Neil Gaiman's American Gods and Anansi Boys will be adapted for TV

Author 'really thrilled' that American Gods and Anansi Boys will finally reach the screenTwo Neil Gaiman books are to hit the small screen at last – his 2001 novel American Gods and the sort-of follow-up Anansi Boys.Gaiman confirmed on his journal that American Gods – which up to last November... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
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