The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Daredevil can't see you, but he knows you're coming. His new show is so good, it might catch comic book fans by surprise. Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-04-07 00:00:00 UTC ]
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Gene Baur, author of 'Living the Farm Sanctuary Life' (Rodale, 9781623364892) will appear on 'The Daily Show' on Monday, April 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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Berkley lands indie sensation for seven figures and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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This week: Larry Kramer's epic novel 30 years in the making, new Ann Packer, and the life of a "New Yorker" copyeditor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Magazine media continues to do what we have done for hundreds of years. The post The More Things Change, The More They Stay The Same appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-02 00:00:00 UTC ]
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Japan, the land of ramen and sushi, also has a thriving subgenre of food and cooking manga. Here is a sampling of recently released comics about cooking and eating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
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The book 'The Emperor of All Maladies' won the Pulitzer Prize for literature in the nonfiction category. The TV adaptation of the award-winning book debuts on PBS on March 31. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-31 00:00:00 UTC ]
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The Bookseller reports that the median advance for traditionally published UK authors is less than 6,600 pounds, based on the early results of a new survey The post Survey Says Median Author Advance in UK under £6,600 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-27 00:00:00 UTC ]
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The median advance for traditionally published authors is “well under £6,600”, according to early findings of a survey into authors’ attitudes towards their publisher. The survey also found that bigger publishers pay more. Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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ITV daytime chat show Loose Women is today (March 24th) launching a new book club, with Paula Hawkins’ The Girl on the Train (Doubleday) picked as the first title. The book club, called Loose Books, will see a different Loose Women panellist pick a book to read each month, which will be... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Full business model in place after 3 months in public beta. The post TV Guide Magazine Goes Live With TVInsider.com appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-24 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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The NEA’s Read Across America program continues through Saturday with a number of locations around the country celebrating children's literacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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The future of platforms like Facebook and Twitter is like cable providers, and publishers will be like networks, publishing content directly on platforms -- and relying on the platforms, to a large extent, for monetization. Jon Steinberg, CEO of North America of Daily Mail, sees Snpachat... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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Reading science fiction, chick lit and fantasy novels by people of colour for a year brought home to me just how white my reading world wasIn 2014, I managed to read 25 novels. All of them were written by people of colour. That was the result of a small challenge I set myself: not to read books... Continue reading at The Guardian
[ The Guardian | 2015-02-20 00:00:00 UTC ]
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Police detective Harry Bosch is the protagonist in Michael Connelly's series, the most recent installment of which is 'The Burning Room.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-19 00:00:00 UTC ]
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A new Friday night BBC2 TV arts show, "Artsnight", and a season of poetry-focused programming on BBC4, including a profile of poet laureate Carol Ann Duffy, are in the pipeline. Details of the new arts programming have been revealed ahead of a “major new partnership announcement between the BBC... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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Author of Fever Pitch is adapting a book of the same name based on the memoirs of Nina Stibble, a nanny who worked for some of London’s leading literary lightsThe author of Fever Pitch, Nick Hornby, is penning his first TV drama, based on the memoirs of a nanny who worked for some of the leading... Continue reading at The Guardian
[ The Guardian | 2015-02-16 00:00:00 UTC ]
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The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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