The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's lawn should be one of the most exciting and positive trends for anyone in in this fast-growing industry.It's exciting because the most successful content, in terms of engaging its audience, is from a digital publisher mindset: content that is designed first and foremost to enrich its audience's lives. It's exciting, too, because it will encourage brands to adopt that same mentality: putting their audience first, rather than their commercial aims.The arrival also of the New York Times and the Washington Post is to be welcomed because it brings with it the high editorial standards that have created and preserved some of the most loved content products in existence.It's the adoption of such standards that will help the industry to set a new bar for content marketing; to help it realise that content can be produced by a brand to the same standards by which publishers have maintained the love and loyalty of their readers over decades.This is something that is urgently needed if we're to avoid the clouds looming over the exuberant party that is the content marketing industry today. From these clouds is raining down content produced without love, without real purpose but merely to... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-24 00:00:00 UTC ]
News tagged with:
#step back
#communications agency
Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#start publishing
#branded content
Swiss news publisher Le Temps is creating a database of old articles and assigning them relevancy scores to surface evergreen pieces that are most likely to fly. The post How Swiss news publisher Le Temps is resurfacing evergreen content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-21 00:00:00 UTC ]
More news stories like this |
Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek
[ AdWeek | 2016-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marketing strategies
#digital publishing
#research suggests
#top priority
Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#branded content
#facebook opens
#publishers appeared
Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media outlets
#post ads
#branded content
#facebook opens
#rules apply
The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content studios
After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media companies
#reading experience
#mobile app
At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
More news stories like this |
Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content sites
#news publishers
Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#premium publishers
#publisher partners
Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#entry point
#fast company
#media partners
#core business
#content marketing
#original content
September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content marketing
James Murdoch, son of News Corp founder Rupert Murdoch, is resigning from the family-controlled newspaper publisher’s board Continue reading at ABC News
[ ABC News | 2020-07-31 22:55:44 UTC ]
More news stories like this | All news stories tagged with:
#news publisher
#news corp
#james murdoch
News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 20:05:16 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#—bloomberg news
#consumer brands
#greater transparency
Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news... Continue reading at AdWeek
[ AdWeek | 2019-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media industry
Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#algorithm change
#apple news
#online poll
Traffic to news publishers has dipped again since Facebook said it would prioritize users' posts in the news feed, according to multiple data sources. The post As promised, Facebook traffic to news publishers declines again, post news-feed change appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news publishers
#facebook traffic
Would you rather get your news directly from publishers or from your Facebook friends?If you've been feeling like Facebook is clogging up your News Feed with too many dispiriting news stories and not enough cute baby pictures, this one's for you: The social network is tweaking its algorithm yet... Continue reading at Fast Company
[ Fast Company | 2016-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#similar change
#news directly
The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media brands
#bad news
#publishers appeared
#post facebook
This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing summit
#closed doors
#media briefing