The audiobook boom is most prominent in North America, and it is spreading across the world, as discussed in a panel on Wednesday at the New York Rights Fair entitled “The Audiobook Heard ‘Round the World.” Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
More news stories like this | News stories tagged with:
#75th anniversary
#npd group
#executive vp
#previously cmo
#jessica wohl
#digital media
Taron Egerton will narrate the audiobook edition of Elton John's forthcoming autobiography, Me. Continue reading at The Bookseller
[ The Bookseller | 2019-08-21 12:02:50 UTC ]
More news stories like this | News stories tagged with:
#taron egerton
#audiobook edition
#elton john
#audiobook
Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | News stories tagged with:
#marketing budget
#bragging rights
#movie studios
#ll stumble
#nielsen
The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 16:04:41 UTC ]
More news stories like this | News stories tagged with:
#marketing team
#quarto group
#quarto
The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with:
#revenue appeared
#magazine company
#hearst
A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times
[ The New York Times | 2019-08-13 16:46:49 UTC ]
More news stories like this | News stories tagged with:
#noteworthy audiobooks
#ernest hemingway
#baby-sitters club
Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | News stories tagged with:
#target audience
#b2b publications
#bottom lines
Unicorn Publishing Group (UPG) has struck a global sales and distribution deal with Royal Museums Greenwich for the organisation’s publishing programme. Continue reading at The Bookseller
[ The Bookseller | 2019-08-13 04:27:24 UTC ]
More news stories like this | News stories tagged with:
#global sales
#distribution deal
#publishing programme
In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
More news stories like this | News stories tagged with:
#post china
#double-digit growth
#online retail
#book market
Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 08:49:23 UTC ]
More news stories like this | News stories tagged with:
#macmillan education
#macmillan
Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | News stories tagged with:
#biggest challenges
#clients including
#air force
#stranger things
#virtual meetings
#company spent
#digital media
For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with:
#increasing sales
#sales pitch
#ad revenues
#print publication
#hearst
#printed word
#print titles
IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
More news stories like this | News stories tagged with:
#census bureau
#work closely
#vice president
#digital media
Listen to an exclusive audiobook excerpt of Ruth Ware's new psychological thriller, THE TURN OF THE KEY, narrated by Imogen Church! Continue reading at Book Riot
[ Book Riot | 2019-08-06 10:33:59 UTC ]
More news stories like this | News stories tagged with:
#ruth ware
#psychological thriller
#imogen church
#audiobook
ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek
[ AdWeek | 2019-08-05 19:31:34 UTC ]
More news stories like this | News stories tagged with:
#year long
#nielsen
Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek
[ AdWeek | 2019-08-02 18:24:30 UTC ]
More news stories like this | News stories tagged with:
#global head
#digital media
Nearly 100 million Americans will be hopping in the car for a road trip this year, according to AAA, with most of us embarking in the summer. A recent survey commissioned by the Audio Publishers Association reveals that 74 percent of audiobook readers prefer to read them in cars. Given those... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-02 08:50:47 UTC ]
More news stories like this | News stories tagged with:
#road trip
#audiobook
#publishers association
Pan Macmillan has scooped NSA whistleblower Edward Snowden’s "incredible" memoir as part of a global deal by Macmillan Publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 17:23:10 UTC ]
More news stories like this | News stories tagged with:
#global deal
#macmillan publishers
#macmillan
#pan macmillan
#memoir
WH Allen is to publish the first book in English by Joshua Wong, the Hong Kong pro-democracy activist who led the Umbrella Revolution. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 13:41:07 UTC ]
More news stories like this | News stories tagged with:
#wh allen