Joe Brown, Popular Science’s editor-in-chief since 2016, is moving into the expanded role of VP, editorial director of the New York-based brands Saveur, Outdoor Life and Field & Stream, Bonnier Corp. announced on Tuesday. He is succeeding Anthony Licata, who departed the company after over two decades and most recently served as its editorial director for the four magazines, in addition to Popular Photography and American Photo. Brown will be tasked with overseeing all of the editorial strategy for these brands, in addition to continuing to lead editorial direction at PopSci, and he is looking to data to serve as the guiding principle for growth across the four titles. “The thing that we’ve been really ruthless about at Popular Science is using data to determine where content will perform the best for most of your community,” Brown tells Folio:. And while these brands all have very different focuses ranging from gourmet food and wine to hiking and hunting, Brown sees an opportunity in this role to take the successes he’s experienced so far at PopSci—whether that’s in podcasting, achieving record digital growth or launching new newsletter campaigns—and translating them to apply to the other brands’ needs. “I’m not going to pretend that I’m the world’s top chef or the most accomplished outdoorsman in the world. In fact, I’d put myself in the bottom percentile for both of those things,” says Brown, who doesn’t want to implement a personal brand vision for each of the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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Tradd Street series author Karen White sells two standalone novels to Park Row, Berkley buys a New Orleans–set horror debut, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-30 00:00:00 UTC ]
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The upstate New York literary press has taken over publication of more than 100 Nomadic books in a deal that closed earlier this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
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Publishers use the power of imagery to reach kids, teens, and young adults with spiritual messages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Netflix just dropped the first reveal trailer for the forthcoming 3 Body Problem science fiction series at its Tudum fan event, along with a premiere month of January. This is a short delay for the anticipated series, as it was originally supposed to air this year.If the name of the show sounds... Continue reading at Engadget
[ Engadget | 2023-06-17 21:39:27 UTC ]
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The first three titles under the Focus Fiction label will be acquired and edited by Jerry B. Jenkins and will be published this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Coffee House Press in Minneapolis is building up its staff after 30% of its employees resigned this past month. Jeremy Davies was named executive editor and three Texas booksellers have also recently joined the press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Rachel Carhart, Colton Bernasol, and Zach Gordon move to new and expended roles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-30 04:00:00 UTC ]
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In books for adults as a sub-category, audio surpassed ebooks for the first time, according to February's StatShot. The post US February Statshot: Audio in Adult Titles Surpasses Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-11 17:31:45 UTC ]
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Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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Take this quiz to find out if you can choose the real book title after it's been scrambled by Google Translate. Continue reading at Book Riot
[ Book Riot | 2023-05-04 10:33:00 UTC ]
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Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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Across the country this weekend, independent bookstores once again celebrated Independent Bookstore Day, this year on April 29. Some bookselling scenes began the lead-up to the celebration even earlier, with "passport" promotions that offered customers discounts after visiting a certain number... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
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HC Arc will improve the reading experience and contribute to the publisher's sustainability efforts by reducing page counts, the publisher contends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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OverDrive Max, which enables libraries to buy bundles of up to 100 loans for specific titles for concurrent use based on library users’ demands and with no expiration dates, has more than 400,000 titles available in the program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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The addition of titles from Ingram's U.K. distribution arm to its newly launched wholesale business will expand the number of titles available through IW UK and give titles carried by IPS access to IW UK’s customer base. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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Olympian and WNBA star Brittney Griner will co-write a memoir about her experience being detained by Russia in 2022 while headed over to play for UMMC Ekaterinburg, Deadline reports. Griner was behind bars for 10 months as the diplomatic debacle played out, and will recount: the harrowing... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-11 18:23:05 UTC ]
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Biblical lessons from Fox broadcaster Shannon Bream topped the nonfiction list; Amish romance novelist Wanda E. Brunstetter's launches a new collection in fiction's #1 spot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-10 04:00:00 UTC ]
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Harmony Becker, author of “Himawari House,” shares her recommendations of manga that teens will enjoy. Continue reading at The New York Times
[ The New York Times | 2023-04-08 09:00:31 UTC ]
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