Joe Brown, Popular Science’s editor-in-chief since 2016, is moving into the expanded role of VP, editorial director of the New York-based brands Saveur, Outdoor Life and Field & Stream, Bonnier Corp. announced on Tuesday. He is succeeding Anthony Licata, who departed the company after over two decades and most recently served as its editorial director for the four magazines, in addition to Popular Photography and American Photo. Brown will be tasked with overseeing all of the editorial strategy for these brands, in addition to continuing to lead editorial direction at PopSci, and he is looking to data to serve as the guiding principle for growth across the four titles. “The thing that we’ve been really ruthless about at Popular Science is using data to determine where content will perform the best for most of your community,” Brown tells Folio:. And while these brands all have very different focuses ranging from gourmet food and wine to hiking and hunting, Brown sees an opportunity in this role to take the successes he’s experienced so far at PopSci—whether that’s in podcasting, achieving record digital growth or launching new newsletter campaigns—and translating them to apply to the other brands’ needs. “I’m not going to pretend that I’m the world’s top chef or the most accomplished outdoorsman in the world. In fact, I’d put myself in the bottom percentile for both of those things,” says Brown, who doesn’t want to implement a personal brand vision for each of the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 28/02/2011 - 15:41 Yale University Press has bought UK rights to a title exploring the WikiLeaks controversy and its repercussions, and will be pushing to publish in March. Politics, economics and current affairs editor Phoebe Clapham... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Written By: Laura Richards Publication Date: Fri, 25/02/2011 - 11:47 Satirical photographer and filmmaker Alison Jackson will be focusing her eye on the Royal Wedding with a new book from Quadrille about Prince William and Kate Middleton's forthcoming nuptials. Anne Furniss, Quadrille... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Neill Denny Publication Date: Wed, 23/02/2011 - 09:35 Chatto's How to Live: A Life of Montaigne has won The Duff Cooper Prize, beating Costa-category winner The Hare with Amber Eyes and Keith Richards' huge-selling autobiography. Winning author Sarah Bakewell was presented with the... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 16/02/2011 - 14:03 Titan has bought UK and Commonwealth rights to a horror book that is currently being adapted into a movie starring "Sideways" star Paul Giamatti. Editor Cath Trechman paid a five-figure sum for rights to John Dies at the End by... Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 14/02/2011 - 15:23 Hodder & Stoughton has acquired world rights to the first title from BBC Comedy web hit Misery Bear. H&S publisher Lisa Highton bought Misery Bear's Guide to Love & Heartbreak from Roughcut TV. The title will... Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 14/02/2011 - 16:10 read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Publication Date: Mon, 14/02/2011 - 08:31 Apple's iBookstore is the latest retailer to sign up to Fiction Uncovered as the new promotion for midlist authors attracts 80 submissions. The online giant joins Waterstone's and Waterstones.co.uk, Foyles, The Book Depository, Amazon.co.uk, W H Smith... Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 08:01 Viking has acquired world rights to a modern art title by BBC arts editor Will Gompertz. Editor Ben Brusey bought What Are You Looking At?: The Surprising Story of Modern Art directly from the author, with Viking to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 08:00 Beautiful Books has acquired two "major" non-fiction titles for autumn 2011, with one revisiting Orwell's Wigan Pier and another looking at one of the first people to recognise the Young British Artists (YBA). Publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Written By: Charlotte Williams Little, Brown will be examining Britains industries with a title by Evan Davis, Dragons Den and Today programme presenter. Made in Britain will be published on 5th May as an £18.99 hardback, tying-in to a three-part BBC2 series of the same name, fronted by... Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Caroline Horn and Philip Stone Richard and Judys childrens book club initiative, which launched a week ago, saw average sales across the 18 selected titles grow by some 226%. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Katie Allen Octopus has acquired a new diet book which extols the virtues of eating pasta, bread, potatoes and pizza. Octopus publishing director Stephanie Jackson acquired UK and Commonwealth rights to The CarbLover's Diet with Tom Mifsud and Steve Sandonato of Time Home... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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After a month of negotiations, Hearst has made an offer to buy 102 magazine titles from the French publisher. Continue reading at The New York Times
[ The New York Times | 2011-01-31 00:00:00 UTC ]
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