Bonnier Promotes PopSci EIC Joe Brown to Lead 3 Additional Titles

Joe Brown, Popular Science’s editor-in-chief since 2016, is moving into the expanded role of VP, editorial director of the New York-based brands Saveur, Outdoor Life and Field & Stream, Bonnier Corp. announced on Tuesday. He is succeeding Anthony Licata, who departed the company after over two decades and most recently served as its editorial director for the four magazines, in addition to Popular Photography and American Photo. Brown will be tasked with overseeing all of the editorial strategy for these brands, in addition to continuing to lead editorial direction at PopSci, and he is looking to data to serve as the guiding principle for growth across the four titles. “The thing that we’ve been really ruthless about at Popular Science is using data to determine where content will perform the best for most of your community,” Brown tells Folio:. And while these brands all have very different focuses ranging from gourmet food and wine to hiking and hunting, Brown sees an opportunity in this role to take the successes he’s experienced so far at PopSci—whether that’s in podcasting, achieving record digital growth or launching new newsletter campaigns—and translating them to apply to the other brands’ needs. “I’m not going to pretend that I’m the world’s top chef or the most accomplished outdoorsman in the world. In fact, I’d put myself in the bottom percentile for both of those things,” says Brown, who doesn’t want to implement a personal brand vision for each of the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
News tagged with: #multiple platforms #focusing solely

Other Publishing stories related to: 'Bonnier Promotes PopSci EIC Joe Brown to Lead 3 Additional Titles'


Bates promoted at Hodder

Written By: Charlotte Williams Publication Date: Wed, 29/06/2011 - 13:18 Hodder & Stoughton has promoted Fenella Bates to the role of editorial director, responsible for pop culture commissioning. Bates will report to Hodder Entertainment publisher Hannah Black. Black said: "Fenella is... Continue reading at The Bookseller

[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior editor #non-fiction editor


Sean Holzman Named Chief Brand Development Officer with Bonnier

Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier announced #sean holzman


Curtis Brown to represent Ian Fleming Estate

Written By: Charlotte Williams Publication Date: Fri, 24/06/2011 - 13:31 Ian Fleming Publications has appointed Jonny Geller and Curtis Brown as the literary agents worldwide for the Ian Fleming James Bond novels as well as future Bond literary works, taking over from Simon Trewin at United... Continue reading at The Bookseller

[ The Bookseller | 2011-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #curtis brown #simon trewin #united agents


HarperCollins makes senior promotions

Written By: Charlotte Williams Publication Date: Wed, 22/06/2011 - 12:07 HarperCollins has made a series of senior level promotions, with current commercial managing director Simon Johnson becoming managing director, HarperCollins, and Tom Fussell moving into the role of group commercial... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this |


Beware of Spam Titles in Kindle Store

Self-publishing an ebook to Amazon.com is so easy anyone can do it, and that has drawn in a lot of spammers Continue reading at PC World

[ PC World | 2011-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store


The Bookseller Group launches consumer title

Written By: Neill Denny Publication Date: Fri, 17/06/2011 - 08:18 We Love This Book, The Bookseller's sister consumer magazine and website, launches next week with a circulation of 100,000. The free quarterly magazine is designed to alert readers to exciting new books and to provide a platform... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this |


Mercury titles set to rock readers

Written By: Charlotte Williams Publication Date: Thu, 16/06/2011 - 15:44 Publishers are vying to be the champions as they bring out titles to coincide with the 20th anniversary of the death of Queen star Freddie Mercury in November 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20th anniversary


Avon signs exclusive arrangement with Sainsbury's over three titles

Written By: Lisa Campbel Publication Date: Wed, 15/06/2011 - 08:55 Avon has announced a three-book exclusive deal with Sainsbury's starting from next month. Trisha Ashley's novel Sowing Secrets and Beverly Barton's Amnesia will sell exclusively in Sainsbury's physical and online stores from... Continue reading at The Bookseller

[ The Bookseller | 2011-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online stores #perfect christmas


Quercus buys football title by Constable editor

Written By: Charlotte Williams Publication Date: Mon, 13/06/2011 - 08:45 Quercus has acquired a history of Latin American football, written by Constable publishing director Andreas Campomar. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-13 00:00:00 UTC ]
More news stories like this |


Taste title for S&S

Written By: Graeme Neill Publication Date: Fri, 10/06/2011 - 10:32 Simon & Schuster has bought a non-fiction title dissecting all aspects of taste, from art appreciation to culinary dissection. Non-fiction commissioning editor Colin Midson bought UK & Commonwealth rights to You May... Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon trewin #united agents #andrew miller #release date


S&S title to examine Arab spring

Written By: Graeme Neill Publication Date: Fri, 10/06/2011 - 10:44 BBC Middle East editor Jeremy Bowen is to write a book on the recent uprisings in the Middle East for publication in autumn 2012 by Simon & Schuster. Editorial director Mike Jones bought UK and Commonwealth rights excluding... Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent uprisings #middle east #simon schuster #julian alexander #arab spring


Thames & Hudson to publish Spielberg title

Publication Date: Thu, 09/06/2011 - 09:02 Thames & Hudson is to publish the retrospective of the work of "Jurassic Park” director Steven Spielberg announced at London Book Fair. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thames hudson


Room leads Amazon Orange sales race

Written By: Lisa Campbell Publication Date: Tue, 07/06/2011 - 11:40 Amazon.co.uk has announced that Orange Prize shortlisted author Emma Donoghue’s Room (Picador) is leading sales on the website ahead of rival contenders for the award. The Orange Prize for Fiction is revealed tomorrow (8th... Continue reading at The Bookseller

[ The Bookseller | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #website ahead #orange prize #nearest rival #aminatta fornas #love bloomsbury


Unbridled in 25 Cent E-book Promotion with ABA

Unbridled Books is partnering with the American Booksellers Association to promote the organization’s IndieCommerce program. For three days Unbridled is offering 25 of its titles in ebook format for 25 cents exclusively through the approximately 250 independent bookstores that are set up to sell... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook format


Browne warns "society will pay" for library closures

Written By: Bookseller Staff Publication Date: Mon, 06/06/2011 - 08:59 The outgoing Children's Laureate Anthony Browne has warned society "will pay the price in the long term" for closing school and public libraries. In a letter to his successor, Browne urged them to campaign against their... Continue reading at The Bookseller

[ The Bookseller | 2011-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #library closures #long term #school libraries


New everyday philosophy title for Rider Books

Written By: Charlotte Williams Publication Date: Fri, 03/06/2011 - 10:03 Rider Books has acquired a non-fiction book telling readers how to use philosophy to improve their everyday life by journalist and blogger Jules Evans. Rider Books commissioning editor Sue Lascelles bought world rights,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #everyday life #jonathan conway #paperback original


Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #major publishers #ad pages


Bloomsbury launches new digital imprint for out of print titles

Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 08:57 Bloomsbury will bring 500 out of print titles by the likes of Alan Clark, Edith Sitwell and Bernice Rubens back into the market as digital editions this autumn with the launch of a new imprint. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital imprint #print titles #alan clark #digital editions


Bloomsbury shells out on snail title

Written By: Charlotte Williams Publication Date: Tue, 24/05/2011 - 08:30 Bloomsbury has acquired a non-fiction nature-writing title about snails. Senior commissioning editor Richard Atkinson acquired world rights to A Slow Passion: Snails, My Garden and Me by gardener and winner of the BBC... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #laetitia rutherford


HC to publish final Michael Crichton title this November

Written By: Graeme Neill Publication Date: Tue, 24/05/2011 - 09:00 HarperCollins will publish this November the novel Michael Crichton was working on when he died in 2008. Described as a "high-concept thriller in the vein of Jurassic Park", Micro is co-written by Richard Preston. It follows a... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-concept thriller #jurassic park #richard preston