Joe Brown, Popular Science’s editor-in-chief since 2016, is moving into the expanded role of VP, editorial director of the New York-based brands Saveur, Outdoor Life and Field & Stream, Bonnier Corp. announced on Tuesday. He is succeeding Anthony Licata, who departed the company after over two decades and most recently served as its editorial director for the four magazines, in addition to Popular Photography and American Photo. Brown will be tasked with overseeing all of the editorial strategy for these brands, in addition to continuing to lead editorial direction at PopSci, and he is looking to data to serve as the guiding principle for growth across the four titles. “The thing that we’ve been really ruthless about at Popular Science is using data to determine where content will perform the best for most of your community,” Brown tells Folio:. And while these brands all have very different focuses ranging from gourmet food and wine to hiking and hunting, Brown sees an opportunity in this role to take the successes he’s experienced so far at PopSci—whether that’s in podcasting, achieving record digital growth or launching new newsletter campaigns—and translating them to apply to the other brands’ needs. “I’m not going to pretend that I’m the world’s top chef or the most accomplished outdoorsman in the world. In fact, I’d put myself in the bottom percentile for both of those things,” says Brown, who doesn’t want to implement a personal brand vision for each of the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
News tagged with:
#multiple platforms
#focusing solely
International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hubert burda
#german titles
Written By: Philip Stone and Graeme Neill Publication Date: Wed, 24/08/2011 - 08:31 Dawn French and S J Watson are the most successful debut novelists of the year so far across paperback and hardback, with debut novels generally having a more successful year than 2010. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#successful year
#philip stone
The NOOK Newsstand for Barnes & Nobles e-reader offering NOOK has added more titles from Meredith and Time Inc. to its periodical roster. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook newsstand
Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 15:01 Publishers are becoming more flexible on ebook royalty rates, as UK agents receive offers of 30%35% of net receipts as standard from some US publishers. A P Watt agent Caradoc King said he was recently receiving offers... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
More news stories like this |
Written By: Benedicte Page Publication Date: Tue, 16/08/2011 - 08:15 Granta has commissioned cover images of 93-year-old Diana Athill by celebrity photographer Rankin, better known for portraits of the likes of Kate Moss and Kylie Minogue. The photographs will grace the jacket of Athill's new... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#diana athill
#kate moss
#yesterday morning
Written By: Charlotte Williams Publication Date: Tue, 16/08/2011 - 08:40 Bloomsbury has appointed Charlotte Atyeo to the newly created role of publisher of sport and Wisden within the adult trade division. Commissioning editor Charlotte Croft will move into Atyeo's previous role as head of the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ac black
#reference books
Written By: Charlotte Williams Publication Date: Thu, 11/08/2011 - 08:55 Virago has acquired a second book by Paula McLain, author of this year's The Paris Wife, which told the story of Ernest Hemmingway's first wife. Associate publisher Ursula Doyle acquired UK and Commonwealth rights,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virago acquires
#paula mclain
#paris wife
#caspian dennis
#abner stein
January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#mixed results
#conde nast
Pilot program to lend out electronic readers, pre-loaded with best-sellersThe City That Reads will soon be a leader in bringing new technology to library patrons electronically. Two branches of the Enoch Pratt Free Library will begin lending 28 Nook e-readers preloaded with almost two dozen... Continue reading at Baltimore Sun
[ Baltimore Sun | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pilot program
#electronic readers
The Association for Retail Environments [ARE] is reinventing and growing its bimonthly magazine, Retail Environments, to have a broader industry wide circulation and coverage of membership-centric topics. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-05 00:00:00 UTC ]
More news stories like this |
Written By: Philip Stone Publication Date: Thu, 04/08/2011 - 09:30 Man Booker Prize bookies favourite Alan Hollinghurst is proving the most popular of the longlisted titles among the book buying public. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#longlisted titles
Written By: Charlotte Williams Publication Date: Thu, 28/07/2011 - 11:36 Little, Brown and Abacus has appointed Clare Smith, currently HarperPress publishing director, to the role of publishing director fiction, Little, Brown and Abacus. Smith will begin on 19th September, reporting to Richard... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#19th september
#richard beswick
Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where theres little consumer data. One prominent buyer, MediaVests Robin... Continue reading at AdWeek
[ AdWeek | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular science
#subscription sales
#market research
#digital subscriptions
Written By: Benedicte Page Publication Date: Mon, 18/07/2011 - 16:54 Sarah Odedina is leaving her role as Bloomsbury's group editor-in-chief of children's fiction to become managing director and publisher of a new company for Bonnier Publishing. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leave bloomsbury
#bonnier publishing
#group editor-in-chief
Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior vp
#ziff davis
Written By: Graeme Neill Publication Date: Tue, 12/07/2011 - 08:27 HarperCollins has promoted Vikki van Someren to group commercial director. She will be responsible for overseeing the publisher's non-traditional retail business. Van Someren's new job, in addition to her role as head of... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon johnson
Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 08:36 Pan Macmillan will be offering "enhanced rates" on the titles it publishes under its new digital-only imprint, with agents welcoming the initiative and urging publishers to pursue similar projects. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers urged
#urging publishers
Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 15:01 Bloomsbury has acquired three YA books by Irish author, Sarah Crossan. Senior commissioning editor Ele Fountain acquired the trio of titles through Julia Churchill at Greenhouse, with the first title, Breathe, to be... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya titles
#ya books
#irish author
#sarah crossan
#younger generation
Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this |
As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder. In the first half of 2010, only 90 new titles came to fruition. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#economic recession