Joe Brown, Popular Science’s editor-in-chief since 2016, is moving into the expanded role of VP, editorial director of the New York-based brands Saveur, Outdoor Life and Field & Stream, Bonnier Corp. announced on Tuesday. He is succeeding Anthony Licata, who departed the company after over two decades and most recently served as its editorial director for the four magazines, in addition to Popular Photography and American Photo. Brown will be tasked with overseeing all of the editorial strategy for these brands, in addition to continuing to lead editorial direction at PopSci, and he is looking to data to serve as the guiding principle for growth across the four titles. “The thing that we’ve been really ruthless about at Popular Science is using data to determine where content will perform the best for most of your community,” Brown tells Folio:. And while these brands all have very different focuses ranging from gourmet food and wine to hiking and hunting, Brown sees an opportunity in this role to take the successes he’s experienced so far at PopSci—whether that’s in podcasting, achieving record digital growth or launching new newsletter campaigns—and translating them to apply to the other brands’ needs. “I’m not going to pretend that I’m the world’s top chef or the most accomplished outdoorsman in the world. In fact, I’d put myself in the bottom percentile for both of those things,” says Brown, who doesn’t want to implement a personal brand vision for each of the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 16/05/2011 - 09:03 Faber has acquired a non-fiction title by novelist Rachel Cusk, about contemporary mid-life femininity. Publishing director Hannah Griffiths bought UK and Commonwealth rights from Tracy Bohan at the Wylie Agency. The... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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Written By: Philip Stone and Lisa Campbell Publication Date: Thu, 12/05/2011 - 09:45 Analysis has revealed that £4.6m of books were sold under the W H Smith Spring Richard and Judy Book Club promotion, as the retailer released the celebrity couple's new summer titles. The eight Spring Book... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 11/05/2011 - 09:54 Hachette has the lion's share of titles featured in the W H Smith Summer Richard and Judy Book Club list. Five out of the eight books featured in the celebrity couple's high street retailer promotion are from the publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Publication Date: Wed, 11/05/2011 - 14:52 Oneworld is to publish a special edition of its title Growing up bin Laden, written by relatives of the Al Qaeda leader, in the wake of his death on 2nd May. First published in 2009, the title has been rejacketed to include Osama bin Laden's face, and... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 09/05/2011 - 15:25 Fourth Estate has bought a book by a former Google executive credited with being among those who helped mobilise the revolutionary Egyptian protests by using social media. Publishing director Jenny Heller and Press Books m.d.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 06/05/2011 - 10:48 Weidenfeld & Nicolson has acquired a "major new science book" by genetics specialist and professor, Tim Spector. Commissioning editor Bea Hemming bought world rights to Identically Different from Sophie Lambert at... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Publication Date: Tue, 03/05/2011 - 15:15 Michael O'Mara has rushed out the first Royal Wedding title, which went on sale yesterday (2nd May), three days after the nuptials. Written by the author of Diana: Her True Story, Andrew Morton, William & Catherine: Their Lives, Their Wedding went... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 Viking has been scanning the local papers and choosing the most eyebrow-raising headlinesoften for all the wrong reasonsin a tribute to the quirky world of slow news days. Whitstable Mum in Custard Shortage . . And... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Written By: Jenny Roper Publication Date: Tue, 26/04/2011 - 15:00 Hodder & Stoughton has bought world rights to two parenting guides by Nöel Janis-Norton, an advisor to actress Helena Bonham Carter. The first title Calmer, Easier, Happier Parenting will be published in spring 2012 and... Continue reading at The Bookseller
[ The Bookseller | 2011-04-26 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 13:10 Profile Books has promoted five members of staff. Valentina Zanca and Anna-Marie Fitzgerald both become publicity managers, Niamh Murray becomes marketing director, Michael Bhaskar is promoted to digital publishing director... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 20/04/2011 - 15:48 Little, Brown has become the latest publisher to sign a hefty advance for a debut novel, snapping up two novels by debut Irish writer Kathleen MacMahon for £600,000. C.e.o. Ursula MacKenzie pre-empted world English... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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American Media Inc. has announced Candance Trunzo will leave Star Magazine after four years with the publication. She will be replaced by David Parel, who comes to Star from Radar Online. Radar Online will now be run by Jose Lambiet. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 12/04/2011 - 08:30 Penguin is topping the table with an industry-leading six nominations in the 2011 Bookseller Industry Awards. Following closely behind in the nomination league tables are HarperCollins and Hodder & Stoughton, both listed... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 14:00 Two titles from Atlantic feature on the "compelling" 2011 Independent Foreign Fiction Prize shortlist, revealed today (11th April) at London Book Fair. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 11/04/2011 - 08:00 Ebury Illustrated has acquired world rights to M&C Saatchi's book Brutal Simplicity of Thought, which aims to "change the way you see everything". read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 12:36 Pan Macmillan has acquired world rights in a "superb" new novel from Susanna Jones, author of The Missing Person's Guide to Love. When Nights Were Cold is a "gripping tale of ambition and rivalry, madness and revenge in... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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IPC Media, the UK's biggest magazine publisher, is launching its first dedicated monthly iPad app this summer, for its design magazine Wallpaper. Continue reading at Media Week
[ Media Week | 2011-04-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 10:47 Faber has acquired the latest novel from British author Peter Hobbs, whose début scooped a Betty Trask Prize. Editorial director Lee Brackstone bought world English language rights to In The Orchard, The Swallows through... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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On Monday, Bonnier officially launched a spin-off company called Moving Media+ which will be offering the Mag+ app creation tool to any publisher that wants to use itas a free download. The app reader and continued services, however, come at a cost. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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