Joe Brown, Popular Science’s editor-in-chief since 2016, is moving into the expanded role of VP, editorial director of the New York-based brands Saveur, Outdoor Life and Field & Stream, Bonnier Corp. announced on Tuesday. He is succeeding Anthony Licata, who departed the company after over two decades and most recently served as its editorial director for the four magazines, in addition to Popular Photography and American Photo. Brown will be tasked with overseeing all of the editorial strategy for these brands, in addition to continuing to lead editorial direction at PopSci, and he is looking to data to serve as the guiding principle for growth across the four titles. “The thing that we’ve been really ruthless about at Popular Science is using data to determine where content will perform the best for most of your community,” Brown tells Folio:. And while these brands all have very different focuses ranging from gourmet food and wine to hiking and hunting, Brown sees an opportunity in this role to take the successes he’s experienced so far at PopSci—whether that’s in podcasting, achieving record digital growth or launching new newsletter campaigns—and translating them to apply to the other brands’ needs. “I’m not going to pretend that I’m the world’s top chef or the most accomplished outdoorsman in the world. In fact, I’d put myself in the bottom percentile for both of those things,” says Brown, who doesn’t want to implement a personal brand vision for each of the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 06/04/2011 - 14:45 Tindal Street Press has bought UK and Commonwealth rights to a book about an obsessive ex-professional footballer's relationship with Manchester United player Ryan Giggs. Senior editor bought UK and Commonwealth rights to Bring... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:25 Bloomsbury has acquired world rights, following a "heated" five-way auction, to A Lady Cyclist's Guide to Kashgari by debut novelist Suzanne Joinson. Editorial director Helen Garnons-Williams bought the novel in a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:10 Transworld is to publish a limited edition scratch and sniff version of Dirty Tricks by Jo Carnegie. Managing director Larry Finlay said: "This is a new move for us and it's certainly been a challenge for our production... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 30/03/2011 - 15:17 Just shy of £3m has been spent on the 10 titles of More 4's latest "TV Book Club" in 2011, with sales over the series up 2% on the 2010 selections and against an overall book market decline of 7%. A grand total of 506,200... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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As the April 4 launch of Moving Media+ draws nearer, Bonnier Publishing is perfecting the tablet experience for industry personnel and audiences through comprehensive research that Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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Hearst has promoted Simon Horne, currently chief financial officer and general manager of NatMag, to the newly created role of CFO, general manager and senior vice-president, at Hearst Magazines International. Continue reading at Media Week
[ Media Week | 2011-03-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 25/03/2011 - 08:33 Penguin has bought what promises to be a "riveting" account of one of the biggest murder cases in Northern Ireland, featuring infidelity, laughing gas and a confession 20 years after the event. Penguin Ireland m.d.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 25/03/2011 - 00:05 A book advising dentists to manage their practices according to the leadership techniques of a legendary Mongolian warlord has been voted the winner of the Diagram Prize for Oddest Book Title of the Year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Written By: Katie Allen and Charlotte Williams Publication Date: Wed, 23/03/2011 - 15:48 Mainstream, J R Books, Pan and Faber are to rush publication of titles on Elizabeth Taylor, after the Oscar-winning film star died today [23rd March]. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 22/03/2011 - 16:45 Hachette Livre and the French National Library (BnF) have signed a print-on-demand agreement for the publisher to sell through bookshops out-of-copyright works from the BnFs online library Gallica. An initial 15,000 titles... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Fri, 18/03/2011 - 14:16 Sales of the 25 titles given away as freebies on World Book Night continue to confound the critics, as the public snap up the selections at three times the rate in March this year as they did last year, on average. In total,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 16/03/2011 - 14:59 HarperCollins has bought a book by Jermaine Jackson about the life of his pop star brother Michael. World rights to You are Not Alone: Michael, Through a Brother's Eyes were bought by Natalie Jerome, publishing director for... Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 15:46 Canongate has bought three books by the Egyptian writer Alaa Al Aswany, including one on the recent revolution in Egypt. Publishing director Anya Serota bought UK & Commonwealth rights (excluding Canada, ANZ and India) to a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 08:14 HarperCollins has appointed Jamie Cowen to its newly created role of commissioning editor for men's thriller and adventure novels for HarperFiction. Cowen, currently a contracts manager at the publisher, will begin his new job... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Written By: Lisa Campbell and Philip Stone Publication Date: Fri, 11/03/2011 - 16:27 Sales of the selected 25 World Book Night titles soared by over 100% at W H Smith, amid a wider trade sales boost, following television coverage, events and book giveaways to mark its inaugural year. On 5th... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 09/03/2011 - 08:39 John Murray has acquired a title by the c.e.o. of Google after a seven-publisher auction. M.d. Roland Phillips acquired UK and Commonwealth rights in a "major" deal to Empire of the Mind: The Dawn of the Techno-Political Age.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 09:12 National Reading Group Day is among the new features designed to boost the importance of indie retailers during this years Independent Booksellers Week. The Booksellers Association has just announced that the annual IBW will... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 04/03/2011 - 16:44 The never-before published fourth part in the Gormenghast trilogy will form part of an extensive period of publishing to mark Mervyns Peakes centenary. Vintage will publish Titus Awakes by Mervyn Peake and his late wife Maeve... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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