Although marketers continue to shift print budgets to digital media, most magazine companies still generate the bulk of their revenue from selling print ads. About 20% of Time Inc.'s ad revenue, for instance, comes from selling digital ads. But industrywide the shift from paper is underway, with digital ad revenue expected to overtake print by 2019 -- the result of both swelling digital budgets and shrinking print outlays, according to a recent PricewaterhouseCoopers report.Bonnier, publisher of nearly three dozen special interest titles like Scuba Diving, Field & Stream, Savuer and Popular Science, is an active participant in the industry's transformation. The company, part of the Swedish media conglomerate Bonnier AB, generates about 25% of its revenue from digital, according to Eric Zinczenko, who was named Bonnier CEO this week.Mr. Zinczenko -- brother of former Men's Health Editor-in-Chief David Zinczenko, who now runs his own editorial consultancy Galvanized -- succeeds David Freygang, who spent more than 25 years at Bonnier. In his new role, Mr. Zinczenko plans to accelerate the company's digital drive. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-17 00:00:00 UTC ]
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According to the Italian Publishers Association (AIE), Italy's book market fell 25% last week, with those areas worst-hit by the coronavirus—such as Lombardy, Veneto and Emilia—seeing drops of 50% and above. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 21:19:43 UTC ]
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Alex North's The Whisper Man has claimed the Bookstat E-Book number one for the week ending 29th February. In its fourth week in the top 10, the psychological thriller leapfrogged the previous week's number one, Ali Mercer's His Secret Family. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 16:19:01 UTC ]
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The Bonnier Group has delivered a 35% increase in operating profit in its latest accounts. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 10:21:24 UTC ]
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Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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Century has pre-empted a high-concept love story "for the 'Fleabag' generation" by debut author Emma Hughes in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-03-03 06:09:58 UTC ]
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Ali Mercer’s His Secret Family climbed two places to swipe the Bookstat E-Book number one for the first time, for the week ending 22nd February. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 20:21:16 UTC ]
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Welbeck has appointed Bonnier Books UK’s Oliver Holden-Rea as senior commissioning editor, working on a new narrative non-fiction list. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 12:25:23 UTC ]
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After writing about forgiving her sister’s murderer in 2015’s ‘Change of Heart,’ Jeanne Bishop is telling the story of an unlikely friendship between the father of Oklahoma City bomber Timothy McVeigh and the father of one of his victims in her new book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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“How many women had read The Price of Salt and recognized themselves in Therese and Carol, believing themselves the only ones?” Antonia Angress discovers a secret literary love in the margins of the Patricia Highsmith classic. | Lit Hub Making sense of a bullshit society: A reading list by... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-25 11:30:26 UTC ]
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Simon & Schuster’s global revenues for 2019 fell 1% to $814m, with a 7% decline in operating income, parent firm ViacomCBS has said. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 22:25:14 UTC ]
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Bonnier Books UK has announced promotions for Ciara Lloyd, Beth Eynon and Madiya Altaf in its non-fiction team. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 15:27:11 UTC ]
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Independent publisher Eye Books has unveiled a digital-first fiction list, Lightning Bolts. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 15:02:30 UTC ]
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
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Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday
[ Digiday | 2020-01-30 05:00:53 UTC ]
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When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
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