Bonnier Generates About 25% of Its Revenue From Digital

Although marketers continue to shift print budgets to digital media, most magazine companies still generate the bulk of their revenue from selling print ads. About 20% of Time Inc.'s ad revenue, for instance, comes from selling digital ads. But industrywide the shift from paper is underway, with digital ad revenue expected to overtake print by 2019 -- the result of both swelling digital budgets and shrinking print outlays, according to a recent PricewaterhouseCoopers report.Bonnier, publisher of nearly three dozen special interest titles like Scuba Diving, Field & Stream, Savuer and Popular Science, is an active participant in the industry's transformation. The company, part of the Swedish media conglomerate Bonnier AB, generates about 25% of its revenue from digital, according to Eric Zinczenko, who was named Bonnier CEO this week.Mr. Zinczenko -- brother of former Men's Health Editor-in-Chief David Zinczenko, who now runs his own editorial consultancy Galvanized -- succeeds David Freygang, who spent more than 25 years at Bonnier. In his new role, Mr. Zinczenko plans to accelerate the company's digital drive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-17 00:00:00 UTC ]
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Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

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[ AdWeek | 2019-12-03 22:30:01 UTC ]
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Forbes Media acquires stock prediction tool to help diversify its revenues

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Lit Hub Weekly: November 25 – 27, 2019

Of Bohumil Hrabal’s six great loves, guess how many were cats? (Hint: almost all of them.) | Lit Hub Memoir The car culture that’s helping destroy the planet was by no means inevitable: on the relentless campaign to force Americans to accept the automobile. | Lit Hub History Here are the 78 best... Continue reading at Literrary Hub

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Weekly E-Ranking: Pullman Lights up the digital chart

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Swedish Publisher Bonnier News Closes Innovation Hub

Swedish media company Bonnier News is closing its 2-year-old innovation hub, Bonnier News Next, and will task existing staffers at Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-27 18:00:50 UTC ]
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Why Three Generations of Americans All Have Same Favorite Cookbook

It was a rainy, snuggly night in November 2018, perfect for making mushroom barley soup or stuffed cabbage. I was walking home from the train when I saw it, inexplicably abandoned at the Little Free Library on my block. There, lying on its side as if after a long day of work, was that... Continue reading at Electric Literature

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Swedish publisher Bonnier News closes innovation hub

As part of the reorganization, six staffers will be affected. The post Swedish publisher Bonnier News closes innovation hub appeared first on Digiday. Continue reading at Digiday

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‘Ok boomer’ goes from meme to book fodder, and a generation sighs.

Well, this was bound to happen eventually: “ok boomer” has found its way into a book title. Once a meme that momentarily distracted my generation from our murderous rampage against every pillar of American life, including movies, Applebee’s, mayonnaise, home ownership, and sex, the “ok boomer”... Continue reading at Literrary Hub

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Lit Hub Daily: November 25, 2019

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Caxton Books launches £25,000 crowdfunder in rent hike battle

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PW Picks: Books of the Week, November 25, 2019

This week: why we're wrong about nearly everything, plus Bohumil Hrabal's meditations on living with cats. Continue reading at Publishers Weekly

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This Week's Bestsellers: November 25, 2019

Bush twins Jenna and Barbara have the #5 book in the country with ‘Sisters First.’ Plus Kevin Wilson’s ‘Nothing to See Here’ hits our list for the first time in its third week on sale, and the latest incarnation of ‘Joy of Cooking’ remains a family affair. Continue reading at Publishers Weekly

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PW Picks: Books of the Week, Nov. 25, 2019

This week: A biography of Jay-Z from Michael Eric Dyson, a series launch from bestseller Jeff Lindsay, and a Man Booker–shortlisted novel from Bernardine Evaristo. Continue reading at Publishers Weekly

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Bonnier acquires audio rights to La Plante's backlist

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Deck the Halls with Harry Potter Christmas Decorations! 25+ To DIY or Buy

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Bonnier Books launches publishing house in Denmark

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[ The Bookseller | 2019-11-15 11:11:48 UTC ]
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How an Episode of Star Trek: The Next Generation Wound Up in a Memoir About Domestic Abuse

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Restructuring at Cengage as company reports 9% first-half revenue fall

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6 Takeaways for Digital Editors from the Folio: Show

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Worldwide revenues at Simon & Schuster have dipped by 9% to $217m for the third quarter of 2019, from $240m for the same period last year, parent firm CBS has revealed. Continue reading at The Bookseller

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