Bonnier Generates About 25% of Its Revenue From Digital

Although marketers continue to shift print budgets to digital media, most magazine companies still generate the bulk of their revenue from selling print ads. About 20% of Time Inc.'s ad revenue, for instance, comes from selling digital ads. But industrywide the shift from paper is underway, with digital ad revenue expected to overtake print by 2019 -- the result of both swelling digital budgets and shrinking print outlays, according to a recent PricewaterhouseCoopers report.Bonnier, publisher of nearly three dozen special interest titles like Scuba Diving, Field & Stream, Savuer and Popular Science, is an active participant in the industry's transformation. The company, part of the Swedish media conglomerate Bonnier AB, generates about 25% of its revenue from digital, according to Eric Zinczenko, who was named Bonnier CEO this week.Mr. Zinczenko -- brother of former Men's Health Editor-in-Chief David Zinczenko, who now runs his own editorial consultancy Galvanized -- succeeds David Freygang, who spent more than 25 years at Bonnier. In his new role, Mr. Zinczenko plans to accelerate the company's digital drive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-17 00:00:00 UTC ]
News tagged with: #magazine companies #field stream #popular science

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'Weaker' Pearson US courseware tumbles 10% but revenues set to stabilise

In a third quarter trading update, Pearson has reported "weaker than expected" performance in its US higher education courseware business, with revenue down around 10%, but it still expects revenues to stabilise for the whole group this year.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 09:00:05 UTC ]
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Religion Book Deals: September 25, 2019

Bestselling authors Francine Rivers, Beth Moore, Annie F. Downs, and more have landed new publishing contracts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-25 04:00:00 UTC ]
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German Book Prize Releases Its 2019 Shortlist: ‘Generational Shift’

Jury chair Jörg Magenau says that issues of family relationships and contemporary male identity are at play in the German Book Prize 2019 shortlist. The post German Book Prize Releases Its 2019 Shortlist: ‘Generational Shift’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-24 04:36:36 UTC ]
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Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue

Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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Scholastic reports 7% rise in revenue for 2020 first quarter

Scholastic has reported a 7% rise in revenue for its first quarter results to $232.6m (£185m) due partly to its YA titles and graphic novels imprint Graphix. Continue reading at The Bookseller

[ The Bookseller | 2019-09-19 16:16:17 UTC ]
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Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Bonnier triumphs in nine-way auction for 'defining' book on climate crisis

Bonnier Books UK has triumphed in a nine-way auction for Christiana Figueres and Tom Rivett-Carnac’s "defining" book on the climate crisis. Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 13:51:14 UTC ]
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Egmont snaps up fashion bible for Greta Thunberg generation

Egmont will publish a sustainable-fashion bible for eco-conscious teenagers from expert author Sarah Klymkiw and designer and illustrator Kim Hankinson. Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 23:40:48 UTC ]
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Smoking with Elvis: A Tale of the Mangled Generation

A FREELANCE WRITER based in Sarajevo, Faruk Šehić produces journalism and opinion pieces for the weekly magazine BH Dani [Bosnia-Herzegovina Days]. Under Pressure, his first book-length work of fiction, was originally published in 2004 as Pod pritiskom by the now-defunct publishing house Naklada... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-09-15 17:00:05 UTC ]
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ReaderLink Revenue Hits $1.2 Billion

The distributor has had growth of 58% over the past three years, due in part to its ability to regain shelf space at major chains that had cut back on their book sections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Bonnier Books to feature killer recordings in audiobook

Bonnier Books UK will feature recordings of convicted killers in an audiobook of true crime bestseller Talking with Serial Killers: The World’s Most Evil. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 20:04:55 UTC ]
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How Le Monde is Using Podcasts to Drive Digital Subscriptions

French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-11 15:00:26 UTC ]
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Sabrina Caluori, HBO’s Digital Experience Maven, Is Leaving

After 12 years, Sabrina Caluori, executive vice president of digital media and marketing at HBO, is leaving the network. Caluori broke the news in a LinkedIn post, recounting the numerous events and initiatives her team has brought to life at HBO and thanking them for their hard work. As of now,... Continue reading at AdWeek

[ AdWeek | 2019-09-10 21:48:25 UTC ]
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Teicher hails next generation of booksellers to weather challenges ahead at BA conference

Oren Teicher, head of the American Booksellers Association, has hailed the next generation of booksellers to take on Amazon and other challenges in the years ahead as he and his UK counterpart Tim Godfray prepare to retire. Continue reading at The Bookseller

[ The Bookseller | 2019-09-10 11:23:53 UTC ]
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Open Road Revenue Up 36% in First Half of 2019

Open Road said revenue in the first six months of 2019 rose 36% over the comparable period in 2018, while earnings jumped 72%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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Sourcebooks Posts Double Digit Six Month Sales Gain

Unit sales rose 24% in the first six months of 2019 over the comparable period in 2018, while revenue increased 26% at Sourcebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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BookNet Canada’s First ‘State of Independent Bookselling’ Report: Print Revenue up

Citing 37 percent of revenue from frontlist titles, 63 bookstore companies with 80 locations respond to BookNet Canada's new report. The post BookNet Canada’s First ‘State of Independent Bookselling’ Report: Print Revenue up appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-09 20:54:40 UTC ]
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BookNet Canada’s First ‘State of Independent Bookselling’ Report Cites a Rise in Print Revenue

Citing 37 percent of revenue from frontlist titles, 63 bookstore companies with 80 locations respond to BookNet Canada’s new report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Non-Book Merchandise: 16 Percent of Revenue or partisans of print and brick-and-mortar bookstores, the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-09 20:54:40 UTC ]
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Amazon pays £14m corporation tax as revenue increases

Amazon's UK logistics and warehouse arm tripled its corporation tax payment to £14m for 2018, the company has revealed. Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 21:29:05 UTC ]
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Editor & Publisher Magazine Sold to Digital Media Consultant

A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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