This year's digital Bologna Children's Book Fair saw a 55% increase in page views compared to the previous year's edition. Continue reading at 'The Bookseller'
[ The Bookseller | 2021-06-18 19:35:36 UTC ]
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If you're seeking out Superman online, be on alert. A new study by Internet security firm McAfee shows that those who search for the Man of Steel on the Web have a 16.5 percent chance that they'll land on a website that has malware including spyware, adware, spam, phishing or viruses. The data... Continue reading at AdWeek
[ AdWeek | 2014-07-16 00:00:00 UTC ]
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James Patterson’s YA book franchise, which has sold over 30 million copies, is about to go digital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Brick-and-mortar book stores have clearly been on the decline for a while -- just look at Barnes & Noble's rocky finances. However, there's now some tangible evidence that the pendulum has swung in favor of internet-based sales. BookStats estimates... Continue reading at Engadget
[ Engadget | 2014-06-30 00:00:00 UTC ]
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After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-26 00:00:00 UTC ]
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Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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#online video
#ad spending
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Europa Editions UK has acquired its first title by a British writer, a historical fiction novel... Continue reading at The Bookseller
[ The Bookseller | 2014-06-25 00:00:00 UTC ]
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British tennis champion Andy Murray is marking this year’s Wimbledon championship by guest... Continue reading at The Bookseller
[ The Bookseller | 2014-06-23 00:00:00 UTC ]
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Media journalist from Rupert Murdoch paper tried to confront Martin Clarke over alleged lifting of articles from other sitesThe spat between News Corp and Mail Online over copyright in Australia has spilled over to the Cannes Lions advertising festival, with a late night altercation between... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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#mail online
On a weekend that saw three regional comics-themed shows, ReedPop launched Special Edition, a new, smaller comics show that is an "event concept" and is likely to be used as model for launching smaller comics shows around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Wiley is positioned to “become a solutions leader in professional learning and development... Continue reading at The Bookseller
[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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#professional learning
Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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#marketing partners
The first Special Edition, a new and smaller comics show launched by ReedPop, organizer of the blockbuster New York Comic Con, debuted at the Javits Convention Center this past weekend, June 14-15. PW Comics World was on hand all weekend to photograph the artists, publishers and fans at Special... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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#music downloads
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Special Edition, a new and smaller comics convention organized by New York Comic Con organizer ReedPOP, debuts this weekend, June 14-15 at Javits North, a smaller hall at the North end of the Javits Convention Center in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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Google, Facebook and other tech giants are investing in ways to bring Internet access to those far flung parts of the world which are still offline. Creative methods include using balloons, satellites, drones and lasers. Despite this concerted effort, an estimated 4 billion people still don't... Continue reading at Betanews
[ Betanews | 2014-06-11 00:00:00 UTC ]
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#tech giants
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Ala Alsallal, founder of the website Jamalon, says there will be an entire section on the website devoted to selling banned books. Alsallal hopes to make banning books so pointless that governments stop doing so. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-07 00:00:00 UTC ]
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Consumer ebook market set to almost triple over next four years while PwC predicts sales of printed editions will fallThe ebook will overtake the paperback and hardback as Britons' preferred format for reading their favourite novels by 2018, according to a report. The UK consumer ebook market... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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#reading habits
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