Bloomberg Rebrands TicToc, Says It’s Not Because of TikTok

Bloomberg Media's short-form video news service is getting a facelift. Today, the publisher announced that TicToc--the so-called "social news network" rolled out in partnership with Twitter two years ago--is being rebranded as QuickTake by Bloomberg. Aside from distinguishing the service from TikTok, the massively popular social network with a nearly identical name, the rebrand also... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-03 16:15:29 UTC ]
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Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era

Facebook and Google control digital media and advertising, but it's not the end of the world just yet. The post Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-30 00:00:00 UTC ]
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How Bloomberg is fighting to reclaim homepage traffic

Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The... Continue reading at Digiday

[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #scott havens #page views #send people #bloomberg media


‘Apps are the new magazines’: Why Bloomberg’s doubling down on apps

Bloomberg thinks apps are the key to its mobile future. The publisher has redesigned its mobile apps to feature day-parted content as well as quicker access to videos, market data and other relevant content. It’s the first in a series of apps Bloomberg’s 20-person apps team is working on,... Continue reading at Digiday

[ Digiday | 2016-12-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #live video #relevant content #apps appeared #mobile apps


Bloomberg Pursuits Ends Print Magazine

The once-exclusive luxury brand goes digital-first and consumer-facing. The post Bloomberg Pursuits Ends Print Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-05 00:00:00 UTC ]
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Bloomberg Businessweek Eliminates Publisher Role | People on the Move — 11.30.16

Vogue has a new digital executive editor, The Atlantic pulls from BuzzFeed, and more... The post Bloomberg Businessweek Eliminates Publisher Role | People on the Move — 11.30.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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Bloomberg Businessweek Faces ‘Deep Change,’ New Leadership

Ellen Pollock is replaced by Megan Murphy, as the magazine moves toward relaunch and internal restructuring. The post Bloomberg Businessweek Faces ‘Deep Change,’ New Leadership appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #internal restructuring #ellen pollock


Think Creepy Clowns Are Scary? Check Out This Bloomberg Businessweek (Middle East) Cover

Think creepy clowns are scary? Check out the nightmare-inducing new cover of the Middle East edition of Bloomberg Businessweek, titled "President Whoever" and subtitled "For the Middle East, does the result of the US presidential election even matter?"The cover mashup of Donald Trump and Hillary... Continue reading at Advertising Age

[ Advertising Age | 2016-10-18 00:00:00 UTC ]
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Literary scout agency MSPT rebrands and moves to Second Home

MacLehose, Servadio & Pupo-Thompson Literary Scouting agency has changed its name and moved its offices to Second Home in London's Shoreditch.  Continue reading at The Bookseller

[ The Bookseller | 2016-10-12 00:00:00 UTC ]
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Why Bloomberg, ESPN and others aren’t doing Facebook Instant Articles

A year after Facebook launched Instant Articles, 100 or so publishers were on board the fast-loading mobile article feature, which has its pros and cons. Perhaps that's why there have been some notable holdouts. Bloomberg Media, The Wall Street Journal and Vice News are among those that have all... Continue reading at Digiday

[ Digiday | 2016-10-06 00:00:00 UTC ]
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‘It’s a Faustian agreement’: Bloomberg Media talks about the dilemma of platform publishing

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. Here's a roundup of highlights from the... Continue reading at Digiday

[ Digiday | 2016-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #growing internationally #social platforms #platform publishing #world gathered


Update on: Essential Politics: Oil lobbyist ghost writes letter for lawmakers, Michael Bloomberg hosts Kamala Harris Senate fundraiser

Essential Politics: Oil lobbyist ghost writes letter for lawmakers, Michael Bloomberg hosts Kamala Harris Senate fundraiser Aug. 17, 2016, 12:03 p.m. Welcome to Essential Politics, our daily feed on California government and politics news. Here's what we're watching: Michael Bloomberg, the former... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #michael bloomberg #politics news #california government #daily feed #essential politics


Bloomberg Media Names New Global Chief Revenue Officer

Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as... Continue reading at AdWeek

[ AdWeek | 2016-08-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #helped lead #double digits #remarkable run #marketing efforts


Bloomberg Media Names Global CRO | People on the Move – 8.10.16

A shake-up at Law360, a new CRO at Hearst Magazines UK, and more... The post Bloomberg Media Names Global CRO | People on the Move – 8.10.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
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Bloomberg: iPhone 7 gets new home button, drops headphone port

Another report has suggested that Apple is taking a different tack with this year's iPhone. Bloomberg reporter and renowned Apple scooper Mark Gurman has published a story claiming that the new handset will have a design "similar to the 6 and 6s." We... Continue reading at Engadget

[ Engadget | 2016-08-08 00:00:00 UTC ]
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'Energetic' Headline rebrands for 30th anniversary

Headline Publishing Group is rebranding to cement its status as a “publishing heavyweight” going into its 30th anniversary year.  Continue reading at The Bookseller

[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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Digiday Live: How Hearst and Bloomberg are attacking programmatic

Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday

[ Digiday | 2016-06-30 00:00:00 UTC ]
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Rugged Land Books Returns, Rebrands as Rugged Land Media

After several years in limbo, Rugged Land is back as a media company with interest in print and digital publishing, television, and film. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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Bloomberg, Fortune, Money, and The Hollywood Reporter Among Loeb Award Finalists

Two separate Bloomberg magazine titles earn finalist nods for the 2016 awards honoring the best in business and financial journalism. The post Bloomberg, Fortune, Money, and The Hollywood Reporter Among Loeb Award Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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Publishers 'feeding on scraps from Facebook', says Bloomberg Media boss

Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked trafficNewspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publisher content #publisher websites #publishing arm #bloomberg media #central role