Bloomberg Rebrands TicToc, Says It’s Not Because of TikTok

Bloomberg Media's short-form video news service is getting a facelift. Today, the publisher announced that TicToc--the so-called "social news network" rolled out in partnership with Twitter two years ago--is being rebranded as QuickTake by Bloomberg. Aside from distinguishing the service from TikTok, the massively popular social network with a nearly identical name, the rebrand also... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-03 16:15:29 UTC ]
News tagged with: #bloomberg media #publisher announced

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S&S seizes two more YA novels from TikTok sensation Silvera

Simon & Schuster has scooped two more "brilliant" YA novels from Adam Silvera, including a new book set in the same universe as his viral TikTok phenomenon They Both Die at The End (S&S).   Continue reading at The Bookseller

[ The Bookseller | 2021-11-30 18:53:33 UTC ]
More news stories like this | News stories tagged with: #ya novels #simon schuster #book set


‘It is surreal’: the five-second book reviews going viral on TikTok

With 26bn views – and the ability to influence global sales – the social media app’s reading corner #BookTok is not as niche as it seemsFifteen seconds is all you need. Point your phone camera to a shelf and hold up your favourite book, or three. Add a trending soundtrack, a caption, a couple of... Continue reading at The Guardian

[ The Guardian | 2021-11-16 16:30:13 UTC ]
More news stories like this | News stories tagged with: #book reviews #phone camera #favourite book #stuck inside #book review


Fitwaffle TikTok star's debut won by Ebury in seven-way auction

Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 22:32:50 UTC ]
More news stories like this | News stories tagged with: #ebury press #debut cookbook #cookbook


Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | News stories tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content


Nielsen Reorganizes Its Streaming Metrics, Rebrands Two of Them

After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek

[ AdWeek | 2021-10-07 12:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


The Morning After: China’s tech crackdown reaches TikTok

ByteDance has announced that Douyin, the version of TikTok for China, will introduce new limits for minors under 14. These minors will now be limited to just 40 minutes of use per day and can’t access the app at all between 10 PM and 6 AM.ByteDance is also urging parents to add in more... Continue reading at Engadget

[ Engadget | 2021-09-21 11:15:22 UTC ]
More news stories like this | News stories tagged with: #global brand #federal agencies #reports suggest #joe biden #dolby vision #digital media


Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | News stories tagged with: #book market #picture books #children’s book


There's a long history of dances being pilfered for profit – and TikTok is the latest battleground

In choreography, the gray areas of copyright law make it difficult to determine what constitutes copyright infringement or plagiarism. Continue reading at The Conversation

[ The Conversation | 2021-07-23 12:13:47 UTC ]
More news stories like this | News stories tagged with: #long history #copyright law


Printing Charity rebrands awards and opens for entries

The Printing Charity has rebranded its annual Print Futures Awards as the Rising Star Awards, and they are now open for online entries. Continue reading at The Bookseller

[ The Bookseller | 2021-02-15 04:23:36 UTC ]
More news stories like this | News stories tagged with: #printing charity


New in TikTok trends: A ten-year-old self-help book?

The latest TikTok trend is surprisingly old-school: it’s a book. Last week, Sherry Argov’s 2002 relationship guide Why Men Love Bitches: From Doormat to Dreamgirl—A Woman’s Guide to Holding Her Own in a Relationship made the Sunday Times bestseller list for the first time since its release... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-08 17:27:52 UTC ]
More news stories like this | News stories tagged with: #decade ago #times bestseller


DK to publish self-development book by TikTok exec

DK has acquired What Would You Do If You Weren’t Afraid? Discover a Life Filled with Purpose and Joy Through the Secrets of Jewish Wisdom, the debut book by leadership development coach Michal Oshman. Continue reading at The Bookseller

[ The Bookseller | 2021-01-24 20:03:13 UTC ]
More news stories like this | News stories tagged with: #debut book


TikTok demand accelerates British Library sea shanty guide

British Library Publishing is to bring forward the publication of a sea shanty guide, due to overwhelming interest on Twitter and TikTok.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-15 00:28:06 UTC ]
More news stories like this | News stories tagged with: #bring forward


T J International unveils rebrand

Cornwall-based book printer T J International is being renamed T J Books and has invested in new technology and equipment. Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 06:37:07 UTC ]
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Microsoft’s TikTok deal: bargain of the decade or a $50bn blunder?

Jury is out on whether video-sharing site could make Microsoft a social media giantAs the clock ticks on Microsoft’s fast-track talks to buy TikTok the jury is out on whether it marks a unique opportunity to become a global social media giant overnight, or a $50bn (£38bn) geopolitically fuelled... Continue reading at The Guardian

[ The Guardian | 2020-08-10 14:21:38 UTC ]
More news stories like this | News stories tagged with: #clock ticks #unique opportunity #privately owned


TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek

[ AdWeek | 2020-07-28 21:26:52 UTC ]
More news stories like this | News stories tagged with: #advertising chief #digital media


Koji wants to do for games, memes, and selfies what TikTok did for music

The new startup Koji wants you to be able to remix digital content without having to code. Is it the next evolutionary leap after TikTok? While most social platforms have found new ways to democratize content creation, TikTok represented a paradigm shift in how content can be repurposed.Read... Continue reading at Fast Company

[ Fast Company | 2020-06-30 09:00:34 UTC ]
More news stories like this | News stories tagged with: #social platforms #paradigm shift #digital content


TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | News stories tagged with: #company released #running ads #digital content


Bloomberg Launches Green-Themed Quarterly Magazine

On Tuesday, Bloomberg Media launched Bloomberg Green, a new quarterly print magazine focused on climate change solutions. The latest offshoot of the "Bloomberg Green" brand, which first debuted in January, the print edition complements an existing web vertical and daily newsletter of the same... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-09 21:09:53 UTC ]
More news stories like this | News stories tagged with: #long time #important topics #morgan stanley #costs $5 #digital subscription #future issues


What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok

Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-23 04:01:04 UTC ]
More news stories like this | News stories tagged with: #previous years #hearst


Is TikTok an Opportunity for Publishers?

If you’re over 35, spend and hour or two on the social media sensation TikTok, and leave feeling befuddled, don’t worry. I think that is part of the point. In fact, clueless oldsters have become a sub-genre within this short-form, looped video social network. There are clips of teens (the core... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 14:28:01 UTC ]
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