Bloomberg Media's short-form video news service is getting a facelift. Today, the publisher announced that TicToc--the so-called "social news network" rolled out in partnership with Twitter two years ago--is being rebranded as QuickTake by Bloomberg. Aside from distinguishing the service from TikTok, the massively popular social network with a nearly identical name, the rebrand also... Continue reading at 'AdWeek'
[ AdWeek | 2019-12-03 16:15:29 UTC ]
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TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian
[ The Guardian | 2023-07-07 13:47:16 UTC ]
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As ByteDance launches a publishing company, many in the book world wonder if it will create an uneven playing field by boosting its own authors at the expense of others. Continue reading at The New York Times
[ The New York Times | 2023-07-01 09:00:50 UTC ]
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With the rise of fan fiction publishing and TikTok, microgenres — genres that have defined and specific plots — have reached new heights. Continue reading at Book Riot
[ Book Riot | 2023-06-28 10:33:00 UTC ]
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Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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Max is coming to market. Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max. Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO... Continue reading at AdWeek
[ AdWeek | 2023-04-12 19:25:11 UTC ]
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In December, ByteDance confirmed it fired four employees who used TikTok to spy on the locations of two journalists. Now, Forbes reports the FBI and the Department of Justice have been investigating the incident. This investigation couldn’t come at a worse time, as ByteDance faces mounting... Continue reading at Engadget
[ Engadget | 2023-03-17 11:30:10 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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The vertical TikTok-style video feed has invaded a lot of the apps we use on a daily basis and now it's officially coming to one more. After announcing a beta test last year, Spotify will begin rolling out a new design for the Home section of its mobile app with a "more visual, dynamic" look.... Continue reading at Engadget
[ Engadget | 2023-03-08 18:33:59 UTC ]
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Learn how to join a TikTok book club and discover a few of the different kinds you'll find in the #BookTok community. Continue reading at Book Riot
[ Book Riot | 2022-11-22 11:35:00 UTC ]
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We all know books have the power to move us to tears, and that those tears have the power to move books. Last year, with the sudden rise on popularity of certain titles, the publishing industry realized that BookTok might have the ability to shape the market. One reader cries on camera about... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-18 18:44:22 UTC ]
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To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian
[ The Guardian | 2022-11-17 16:49:24 UTC ]
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Load up your TBR with these top 25 tiktok book recommendations, including everything from historical fiction to thriller, YA and more. Continue reading at Book Riot
[ Book Riot | 2022-10-28 10:36:00 UTC ]
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Frankfurt's Agora is the setting for a TikTok stage this year, emphasis on #BookTok and its community of book fans and readers. The post TikTok and Frankfurter Buchmesse Open a New Collaboration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-13 20:22:25 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Erotic romance novels are getting a much-needed refresh, and experts say it's for the benefit of women’s sexual wellness. Continue reading at The Huffington Post
[ The Huffington Post | 2022-10-01 09:45:15 UTC ]
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TikTok users can now link their favorite books from Penguin Random House within their videos following a partnership between the video creation platform and the publisher. Users in the U.K. and U.S. can click "Add Link" and select "Book" prior to posting their video, at which point any Penguin... Continue reading at AdWeek
[ AdWeek | 2022-09-20 19:30:00 UTC ]
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The Colombian-American author's new book "Lightlark" was rejected numerous times — until she went directly to her readers for support. Continue reading at HuffPost
[ HuffPost | 2022-09-15 09:45:12 UTC ]
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On Wattpad, authors retain a lot of the control, but on TikTok, it’s hard to know when and how a story will go viral. Continue reading at The Washington Post
[ The Washington Post | 2022-09-03 13:00:59 UTC ]
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New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian
[ The Guardian | 2022-08-15 16:03:52 UTC ]
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The rebranding of Tom Doherty Associates is designed to show the growth of the company beyond its science fiction and fantasy titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-08 04:00:00 UTC ]
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