Bloomberg Rebrands TicToc, Says It’s Not Because of TikTok

Bloomberg Media's short-form video news service is getting a facelift. Today, the publisher announced that TicToc--the so-called "social news network" rolled out in partnership with Twitter two years ago--is being rebranded as QuickTake by Bloomberg. Aside from distinguishing the service from TikTok, the massively popular social network with a nearly identical name, the rebrand also... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-03 16:15:29 UTC ]

Other news stories related to: "Bloomberg Rebrands TicToc, Says It’s Not Because of TikTok"


Citing Embargo, Libraries Plan Boycott of Blackstone Digital Audio

A coalition of some 44 public libraries across Washington state is organizing a six-month boycott of Blackstone Publishing's digital audiobooks after the publisher announced last month that it would withhold new release audio titles from libraries for 90 days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this


Bloomberg Media's CRO thinks it's a great time to be a publisher

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It is, to hear Bloomberg Media's Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you ask. On... Continue reading at Advertising Age

[ Advertising Age | 2019-01-17 00:00:00 UTC ]
More news stories like this


The Atlantic’s new family section is built for the post-news feed era

Family is the first big editorial initiative by The Atlantic, now majority owned by Laurene Powell Jobs, since the publisher announced a staff expansion. The post The Atlantic’s new family section is built for the post-news feed era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-21 00:00:00 UTC ]
More news stories like this


Play 'Overwatch' for free (again) this weekend

Blizzard has a habit of seasonally opening up its hero shooter Overwatch for everyone to try every couple months, typically just after it announces a new hero, event or map. Fittingly, the publisher announced that new PC, PS4 and Xbox One players can... Continue reading at Engadget

[ Engadget | 2018-02-13 00:00:00 UTC ]
More news stories like this


‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business

With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. The post ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-19 00:00:00 UTC ]
More news stories like this


Feast your eyes on Microsoft's 'Phantom Dust' remaster

After three long years, Microsoft has finally released more details about Phantom Dust HD. While the publisher announced a remaster of the 2004 cult-classic during E3 2014, it has been quiet about the up-rezzed card battler ever since. With its uniqu... Continue reading at Engadget

[ Engadget | 2017-05-04 00:00:00 UTC ]
More news stories like this


'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops

Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
More news stories like this


Barack and Michelle Obama sign record book deals with Penguin Random House

Books by former president and first lady said to have been sold for more than $60m and will focus on White House yearsBarack and Michelle Obama have signed book deals with Penguin Random House, the publisher announced on Tuesday.Financial terms were not disclosed for the books, for which several... Continue reading at The Guardian

[ The Guardian | 2017-03-01 00:00:00 UTC ]
More news stories like this


How Bloomberg is fighting to reclaim homepage traffic

Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The... Continue reading at Digiday

[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this


Penguin Random House hold 'positive' meeting to resolve union row

Following widespread outcry after the publisher announced it was ending its relationship with unions, fresh talks suggest a new agreement is in the offingIn what is being widely interpreted as a management climbdown, Penguin Random House, the world’s biggest publisher, has resumed talks with... Continue reading at The Guardian

[ The Guardian | 2016-12-21 00:00:00 UTC ]
More news stories like this


Why Bloomberg, ESPN and others aren’t doing Facebook Instant Articles

A year after Facebook launched Instant Articles, 100 or so publishers were on board the fast-loading mobile article feature, which has its pros and cons. Perhaps that's why there have been some notable holdouts. Bloomberg Media, The Wall Street Journal and Vice News are among those that have all... Continue reading at Digiday

[ Digiday | 2016-10-06 00:00:00 UTC ]
More news stories like this


Why Don't More Women Run Media Companies?

The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age

[ Advertising Age | 2016-09-27 00:00:00 UTC ]
More news stories like this


At Industry Conference, Publishers Vent About Power of Social Media Companies

The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age

[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this


Publishers 'feeding on scraps from Facebook', says Bloomberg Media boss

Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked trafficNewspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this


Bloomberg Media: Publishers should pause before rushing to platforms

Speaking at the Digiday Publishing Summit, Bloomberg CEO Justin B. Smith said publishers should pause in their rush to having a presence on every platform and “consider what’s really happening there.” He added: “It’s not that it’s pure doomsday scenario, but rather a call for caution and really... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this


Publisher to drop gendered children's titles after parents campaign

Buster Books, publisher of colouring books for ‘Brilliant Boys’ and ‘Gorgeous Girls’ to switch to ‘gender neutral’ titles in futureGirls will no longer be defined as “glamorous” and “gorgeous” while boys get to be “amazing” and “brilliant” at Buster Books, after the children’s publisher... Continue reading at The Guardian

[ The Guardian | 2016-01-28 00:00:00 UTC ]
More news stories like this


Ai Weiwei to publish memoir in 2017 on 'struggle for individual freedom'

Ai Weiwei, the Chinese artist and noted free speech activist, is writing his memoirs that will be published in 2017 by Crown, the publisher announced this week.  The book will be published in multiple countries in print, audio and digital formats and is expected to cover the artist's life,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-15 00:00:00 UTC ]
More news stories like this


Platinum Games is working on a new 'NieR' game for PS4

It's been five years since NieR last arrived on consoles, but at today's Square Enix E3 press conference, the publisher announced that a new title is in-development for the PlayStation 4. Fans of the franchise will be pleased to know that Platinum Ga... Continue reading at Engadget

[ Engadget | 2015-06-16 00:00:00 UTC ]
More news stories like this


Bloomberg’s Justin Smith: ‘Platforms have done a better job at media.’

It's been a year since Justin Smith became Bloomberg Media's global CEO with the mandate of raising the financial news and information brand's awareness with business executives. We chatted with him about how publishers can Facebook-proof their business, why print still has a future, and working... Continue reading at Digiday

[ Digiday | 2015-02-25 00:00:00 UTC ]
More news stories like this


Chris Hughes' New Republic Cuts Frequency, Moves to New York

The New Republic magazine, which reached its 100th anniversary last month, is reducing its frequency to 10 issues a year from 20, moving its headquarters to New York from Washington, D.C., and replacing its editor. Gabriel Snyder will assume the role of editor of chief, succeeding Frank Foer.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-12-05 00:00:00 UTC ]
More news stories like this