Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to market and retain consumers. The report estimates that in 2012, the data-driven marketing economy added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. To put that statistic in perspective, that's nearly half of total U.S. expenditures on marketing and advertising services (estimated at $292 billion annually), more than half the size of the entire Internet ecosystem (estimated by the IAB at $300 billion) and more than two-thirds the size of the entire e-commerce market. Their conclusions were based on interviews with about 650 companies, including online publishers like the New York Times and ESPN, ad agencies and ad networks, platforms like Google, Facebook, and Amazon, as well as the U.S. postal service and email deployment firms like Chita Mail. Since last year, the DMA has felt the heat from a string of investigations opened by the House privacy caucus, the Senate commerce committee and the Federal Trade Commission. The FTC's report is expected to be released at the end of the year. At the request of Sen. Jay Rockefeller (D-W.Va.), the Government Accountability Office is also studying "information resellers." "With all the investigations and... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-14 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Mobile app downloads will increase 117 percent to 17.7 billion worldwide while mobile application store revenue will grow to more than $15.1 billion in 2011, a 190 percent increase, according to Gartner Inc. In 2010, app stores generated an estimated $5.2 billion from both download sales and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-28 00:00:00 UTC ]
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Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Happy Leap Year! Let's look back at the books that dominated bestseller lists on previous leap years. Continue reading at Book Riot
[ Book Riot | 2024-02-29 12:00:00 UTC ]
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As his own life unfolds, an artist reconsiders his reaction to Joan Didion’s memoir about loss. Continue reading at The New York Times
[ The New York Times | 2024-02-17 10:04:10 UTC ]
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A strong holiday shopping season, an improved fulfillment operation, and cost cuts including an estimated 27,000 layoffs resulted in a $30 billion profit for Amazon in 2023 following a loss of $2.7 billion in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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‘Maman & Me’ author Roya Shariat talks about writing her cookbook while overseeing social impact and partnerships at Glossier. From the time she sat down with Glossier founder Emily Weiss for a job interview, Roya Shariat told anyone who would listen that her dream was to write a cookbook.... Continue reading at Fast Company
[ Fast Company | 2023-10-25 18:15:00 UTC ]
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From ‘all the books I read this month’ pictures on Instagram to Goodreads targets, we are forgetting to read for pleasureHow long will it take you to read this article? It would almost certainly take me longer. On average, adults read about 240 words a minute, but I always exceed those pesky... Continue reading at The Guardian
[ The Guardian | 2022-12-31 09:00:13 UTC ]
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As the cofounder of BookXcess and Big Bad Wolf, Andrew Yap is the most powerful bookseller you likely don’t know. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Quantum cosmologist Laura Mersini-Houghton winds back the clock to ponder the origin of our universe's origin. Continue reading at The Washington Post
[ The Washington Post | 2022-08-05 10:00:13 UTC ]
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The Raven Bookstore in Lawrence, Kans., was named 'PW' Bookstore of the Year in a virtual awards ceremony held during the U.S. Book Show. Commission rep Kurtis Lowe of Book Travelers West is 'PW' Sales Rep of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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New hero alert: Wong May, the winner of this year’s $165,000 Windham-Campbell Prize in poetry, who expressed surprise at the award given than she has consciously eschewed the literary world in favor of the work itself. On the Windham-Campbell website, Wong May has one of the all-time great... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-29 19:56:25 UTC ]
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Amy Argetsinger traces the path to the crown, as well as the contest’s evolution. Continue reading at The Washington Post
[ The Washington Post | 2021-09-10 12:00:00 UTC ]
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Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:05:16 UTC ]
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The easing of lockdowns and strong increases in digital sales led to double-digit sales gains for four trade publishers that reported financial results for the quarter ended September 30 over the same period in 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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