Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford Reserve and Fury, an action drama from Sony Pictures premiering in October. Flipboard bills itself as "your personal magazine," an app that displays your favorite social media pages, news sites and blogs in one place. Its video ads will require a click from users and play in full-screen mode with audio. The company is reportedly looking into the possibility of auto-play videos—in the same style as Facebook—but is waiting to see how users respond to the ads first. Flipboard has been busy this year, acquiring competitor Zite from CNN in March and striking a deal with the news organization for exclusive content. But digital video is an area advertisers are particularly interested in, with spending projected to grow 42 percent to $5.96 billion in 2014, per eMarketer. "This trend makes video advertising on mobile devices highly popular as a channel for branding, and it made sense for us to add it to our offering to advertisers," said Christine Cook, Flipboard's head of advertising, in a statement. During this pilot launch, the ads will be available for advertisers in the news, sports, and travel and entertainment industries, with more opportunities available as the company rolls out a... Continue reading at 'AdWeek'
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Booksellers are finding that the format is drawing big audiences—albeit with varying degrees of sales success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Picador has pre-empted an investigation into water stress, billed as "the next big climate crisis", by environmental journalist Tim Smedley. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 18:18:39 UTC ]
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The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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Author Imogen Edwards-Jones and friends have launched the online Great Big Book Club featuring author interviews, book reviews and a series of “Lockdown Lunches”. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 10:03:35 UTC ]
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Bernardine Evaristo, Robert Webb and Neil Gaiman are among the line-up for the Big Book Weekend, a three-day virtual festival broadcast by BBC Arts. Continue reading at The Bookseller
[ The Bookseller | 2020-04-25 10:45:46 UTC ]
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HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 12:45:31 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Luke Jennings, author of the Villanelle series (John Murray), and Adam Kucharski, author of The Rules of Contagion (Wellcome Collection), are among the names joining The Big Book Weekend virtual festival. Continue reading at The Bookseller
[ The Bookseller | 2020-04-19 23:52:40 UTC ]
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Former First Lady Michelle Obama will be reading children's books in a weekly series of videos for Penguin Random House and PBS Kids through May 11. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-17 20:08:16 UTC ]
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It feels slightly strange to be writing this introduction to the Books from Scotland special as the world, and the world of Scottish books, has changed greatly, perhaps even irrevocably, since we started planning these features some months ago. The impact the coronavirus will have on Scottish... Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 21:22:05 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday
[ Digiday | 2020-03-31 04:00:00 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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BISG surveys the impact on publishing of the COVID-19 emergency, and Hachette, Simon & Schuster, and HarperCollins withdraw from BookExpo. The post BookExodus: More Big Five Withdrawals, and BISG Opens a COVID-19 Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-26 14:30:42 UTC ]
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Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 17:40:02 UTC ]
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BBC Arts has launched Culture in Quarantine, a virtual arts festival “rooted in the experience of national lockdown”, with highlights including "The Big Book Weekend", co-founded by Kit de Waal and Molly Flatt. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 12:02:11 UTC ]
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The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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