Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford Reserve and Fury, an action drama from Sony Pictures premiering in October. Flipboard bills itself as "your personal magazine," an app that displays your favorite social media pages, news sites and blogs in one place. Its video ads will require a click from users and play in full-screen mode with audio. The company is reportedly looking into the possibility of auto-play videos—in the same style as Facebook—but is waiting to see how users respond to the ads first. Flipboard has been busy this year, acquiring competitor Zite from CNN in March and striking a deal with the news organization for exclusive content. But digital video is an area advertisers are particularly interested in, with spending projected to grow 42 percent to $5.96 billion in 2014, per eMarketer. "This trend makes video advertising on mobile devices highly popular as a channel for branding, and it made sense for us to add it to our offering to advertisers," said Christine Cook, Flipboard's head of advertising, in a statement. During this pilot launch, the ads will be available for advertisers in the news, sports, and travel and entertainment industries, with more opportunities available as the company rolls out a... Continue reading at 'AdWeek'

[ AdWeek | 2014-09-15 00:00:00 UTC ]
News tagged with: #exclusive content #digital video #made sense #pilot launch #entertainment industries #including video #additional cost

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Behind the Mic: On Big Friendship by Aminatou Sow and Ann Friedman, Read by the Authors

Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. The hosts of the “Call Your Girlfriend” podcast are warm, open, and matter-of-fact narrators... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-14 08:44:10 UTC ]
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August Kicks Off with Big Gain in Print Unit Sales

Driven by strong sales from a host of new titles, unit sales of print books jumped 24.8% in the week ended Aug. 8, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Hodder Faith and St Andrew's Bookshop launch The Big Church Read

Hodder Faith, in partnership with mini-chain St Andrew’s Bookshop, will launch a national church book club this autumn, to be known as The Big Church Read. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 13:00:50 UTC ]
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Some Big Publishers Find Ways to Cope

Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Sales at HMH Took Big Hit in Q2

A 38% plunge in sales in its education group in the second quarter of 2020 led to an overall decline of 35.5% in sales at Houghton Mifflin Harcourt compared to a year ago. Costs cuts limited the impact of the sales drop on the publisher's bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-06 04:00:00 UTC ]
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Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Big Changes for Publishing in W3C

Changes are brewing at the International Digital Publishing Forum, which has been part of the Worldwide Web Consortium for the past three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Print Unit Sales Jump by 20% In Late July

With double-digit increases in all but one category, unit sales of print books rose 20.2% in the week ended July 25, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
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JKP, Sheldon and John Murray roll out video series to promote mental wellbeing

Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

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[ AdWeek | 2020-07-22 14:00:38 UTC ]
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News Corp’s Stephanie Layser Is Tired of Big Tech Bullying

Covid-19 has hit publishers especially hard, from lost revenue due to keyword blocking and changing consumer news preferences. News Corp has been deeply affected, suffering a net loss of $1 billion in the third quarter of 2020. Stephanie Layser, vp of advertising technology at News Corp, spoke... Continue reading at AdWeek

[ AdWeek | 2020-07-15 19:21:32 UTC ]
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Avon takes two from Big Issue contest winner Sharland

Avon has signed two books from debut author Louise Sharland following a competition with the Big Issue to find a new crime writing voice. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 04:45:22 UTC ]
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‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
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Level the Playing Field: 5 Questions to Ask Your Video Strategist

Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday

[ Digiday | 2020-07-07 02:05:37 UTC ]
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Print Units Jump at The End of June

With all major categories posting gains, unit sales of print books jumped 18% in the week ended June 27, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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Amazon Prime Video Has the Deepest TV Streaming Library—But Not the Highest Quality One

Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek

[ AdWeek | 2020-07-02 10:30:51 UTC ]
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