Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford Reserve and Fury, an action drama from Sony Pictures premiering in October. Flipboard bills itself as "your personal magazine," an app that displays your favorite social media pages, news sites and blogs in one place. Its video ads will require a click from users and play in full-screen mode with audio. The company is reportedly looking into the possibility of auto-play videos—in the same style as Facebook—but is waiting to see how users respond to the ads first. Flipboard has been busy this year, acquiring competitor Zite from CNN in March and striking a deal with the news organization for exclusive content. But digital video is an area advertisers are particularly interested in, with spending projected to grow 42 percent to $5.96 billion in 2014, per eMarketer. "This trend makes video advertising on mobile devices highly popular as a channel for branding, and it made sense for us to add it to our offering to advertisers," said Christine Cook, Flipboard's head of advertising, in a statement. During this pilot launch, the ads will be available for advertisers in the news, sports, and travel and entertainment industries, with more opportunities available as the company rolls out a... Continue reading at 'AdWeek'
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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A lack of trained professionals, of distribution channels for books, of good infrastructure, and piracy plague Indian publishers, but a dialogue for change has begun. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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In splitting News Corp. into two companies, Rupert Murdoch is creating something he hasn't had in years: an Australian media company. By some measures, the publishing company to emerge from the division of News Corp. sometime next year will have ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-17 00:00:00 UTC ]
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Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
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Amazon.com has begun telling customers that they may be eligible to receive a refund on ebooks... Continue reading at The Bookseller
[ The Bookseller | 2012-10-15 00:00:00 UTC ]
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#big win
Earlier this week, Random House shelled out more than $3.5 million for Lena Dunham’s first book, Not That Kind of Girl. She has an amazing résumé for anyone, let alone a 26-year-old, having directed two feature films and scored four Emmy nominations for her TV show, HBO’s Girls. But what makes... Continue reading at Slate
[ Slate | 2012-10-12 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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After months of hype, the first adult novel from J.K. Rowling debuted with the third biggest print opening of 2012. At outlets tracked by Nielsen BookScan, The Casual Vacancy sold 156,679 copies in its first week—enough to place it behind only No Easy Day by Mark Owen (254,046 copies) and Fifty... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-05 00:00:00 UTC ]
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Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget
[ Engadget | 2012-10-02 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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Amazon's Kindle Paperwhite technology is in high demand, and the online retailer wants consumers to know how it works. The company has released a new video explainer. Kindle Paperwhite, which Amazon introduced earlier this month, has generated strong interest. Consider this: Amazon’s... Continue reading at PC World
[ PC World | 2012-09-29 00:00:00 UTC ]
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Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Barnes & Noble will release its self-publishing platform PubIt in the UK following the launch... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company
[ Fast Company | 2012-09-24 00:00:00 UTC ]
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Hodder & Stoughton has acquired the first biography of Roger Bushell, better known as "... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Joining a growing list of services that offer real-time video chat capabilities, Shindig is a recently launched platform that authors and publishers can use to replicate the book tour experience online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-12 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Publishers and agents have welcomed confirmation of the Nook's imminent arrival in the UK,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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#big splash